content strategy: create & promote digital assets by jim boykin #clickz

/SEOJim /JimBoykin /+JimBoykin

Www.IMNinjas.com/clickz

An Hour with Jim Boykin CEO & Founder of Internet Marketing Ninjas

Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch

The Power of Digital Assets and how they can raise Brand Awareness



You may know some of our Communities



You may know some of these Ninjas

Ann SmartyChris BoggsKris JonesJen Van Iderstyne

Bonnie StefanickJoe HallSean CohenSuzy Gray – Sarah Russell

Jim BoykinBill AtchisonNeil MarshallChris Sullivan



Over 15 Years in Business

13th Year Attending SES/ClickZ Events

9TH Year Speaking.



I will stop chasing short tail and I will do great things to build my brand from now on.



Links as a measurement are not going away

“It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014



What are Good Signals?Google and other engines will always trust what others say about you, more

than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines.

This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you….The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin



What Can I do that will send

the good signals to

Search Engines?



“…The Objective is not to “Make your links appear natural”

The Objective is that your links ARE natural. “

Matt Cutts



The Benefits of Digital Assets

Increased traffic to your site




Sharing on Social leads to

Positive Brand Recognition




Social Sharing can also lead to your Digital Asset being

shared on prominent websites that have been known

to provide follow links




This all leads to be a BIGGER AUDIENCE



Create Great Digital AssetsWhich can bring you

Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic,

BRAND MENTIONS

Which Send Great Signals to Search Engines

And brings you Higher Rankings.




MOST IMPORTANTLY

Lasting positive effects for your brand, site, and audience

As your Digital Asset goes further, it will continue to

go grow with each social

share,and will continue to build

links organically

The SEO Ripple Effect



Pdf’sSlideshows and PresentationsEbooksWhite PapersPollsQ and A’sForums/CommunitiesExcel DocumentsWord DocumentsPictures

Recording Google HangoutsVideos (YouTube)Video TranscriptsPodcastsBlog PostsToolsWidgetsContestsAppsIn-debth Articles

Some Examples of Types of Digital Assets



Be Everywhere!



Do brands worryabout getting links?

I don’t have to ask for links



Our Digital Assets – Free SEO Tools



Our Digital Assets – Our Blog



Our Digital Assets – Guides and How To’s



Our Digital Assets - Ebooks



Our Digital Assets - Contests



Our Digital Assets – Videos



Our Digital Assets – Presentations (ppt)



Our Digital Assets – Owner of Communities



Pdf’sSlideshows and PresentationsEbooksWhite PapersPollsQ and A’sForums/CommunitiesExcel DocumentsWord DocumentsPictures

Recording Google HangoutsVideos (YouTube)Video TranscriptsPodcastsBlog PostsToolsWidgetsContestsAppsIn-debth Articles

Some Examples of Types of Digital Assets



Brainstorming

The first step to

developing anysuccessful digital asset.



Brainstorming

Put yourself in the shoes of the audience

that you're trying to reach...

What Would They Share?



Brainstorming

Search for your audience and find

things that have gone viral



Brainstorming

Go to Infographic sharing sites, like Visual.ly. What

has the most views, favorites, and shares? Note

the style, content, and format.



Brainstorming

Be up-to-date on any and all newtrends in yourindustry

Don't be this guy



Brainstorming Contenthttp://freetools.webmasterworld.com/tools/suggest-tool/



Brainstorming Titleswww.contentrow.com/tools/link-bait-title-generator



Portent Content Idea Generator: http://www.portent.com/tools/title-maker/

HubSpot Blog Topic Idea Generatorhttp://www.hubspot.com/blog-topic-generator

Content Forest Title Tool Generatorhttp://titletool.contentforest.com/

Some Tools to Help with Linkbait Titles



The Different Types of Digital Assets



Creative Blog Posts



Some ideas of things to write about or to explore.



Blogging for the sake of blogging is not going to help you..



Videos

YouTube processes 3 billion searches a month.



Quizzes



Widgets



http://mashable.com/2007/09/06/widgets-2/



Contests



Create Guides and Learning

materials



In-Depth Articles



Example of Titles for in-depth ArticlesElementary School Guide to ComputersHow to keep your kids safe onlineThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy



In-Depth Article Schema Code at freetools.webmasterworld.com



Pictures



Freetools.webmasterworld.com



Awardsand Badges



Infographics



Visual.lyEasel.lyPiktochart.comKinzaa.comInfogr.amFreelancer.com Contests

Infographics

Tools to create

infographics



Pinterest

Pin your infographics to Pinterest



Facebook Applications

Interactive Software

Applications, such as quizzes and games, that use Facebook as a hosting platform



Facebook Applications



To share with friends



http://premium.wpmudev.org/forums/topic/how-to-make-a-facebook-app-for-your-site

Developers Guide to Creating Facebook Apps



Polls



PollTools

https://www.surveymonkey.com/https://polldaddy.com/http://www.pollsnack.com/https://www.easypolls.net/http://www.questionpro.com/



Industry Experts Writing for you.



Interviews



A study by New York Times shows:

49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.94% carefully consider how the information they share will be useful to the recipient.|68% share to give people a better sense of who they are and what they care about.73% share information because it helps them connect with others who share their interests.78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.69% share information because it allows them to feel more involved in the world84% share because it is a way to support causes or issues they care about.



Paying to Promote on Reddit



Who Is Advertising With Reddit?



Paid Reddit Ads can reach millions

Reddit Ads can be aimed at specific Subreddits and fit nearly any advertising budget, no matter how big or how small.



Organic Reddit Posting

Organic posting on Reddit can give youa real-feel for how your Digital Assetis intepreted by a core group insideyour target audience.

Search Reddit to find Subreddits foryour client's core audience, then postyour infographic in those subredditsand see how users react to it.



Infographic Promotion Sites



Paid Infographic Promotion Sites

These sites all guarantee you a certain level of promotionbased on what you pay up front. Many of these have different levels of promotion, all to fit your budget



Paid Infographic Promotion Sites



Organic Infographic Promotion Sites

These sites allow you to submit your infographics for

exposure and publication consideration



Organic Infographic Promotion Sites

YES!!



Promoting on Social Media



The Limitless Social Space



Because everyone is on it, Jackie



Facebook

You can even increase promotion

through paid Facebook Ads



Twitter

An effective use of hashtags can go a very long way



Google+

You can reach thousands of peopleby sharing your content in the rightGoogle+ communities



LinkedIn

Promote in LinkedIn Groups for even more exposure



1. Create Content that is buzz-worthy:PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc

4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords

5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz

Tools to help you with LinkBait.



How We Can Help You



How We Can Help You

Work closely with your brand to develop assets based on your needs and audience interests

Assist your brand in the proper publication and launch of your assets

Assist your brand in the proper promotion of your assets

Actively promote your assets to your brand's core audience

Provide a report at the end of the promotion which details the impact of your assets

content strategy: create & promote digital assets by jim boykin #clickz

Marketing

great digital assetswhich

benefits of digital

great design

brand fromnow

brand mentionswhich

matt cutts

willdo great things

business13th year