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The growing field of Search Marketing is constantly evolving. Discover search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets, and more from the 2013 SEMPO Salary Survey Results.
2013 SEMPO & ClickZ Salary Survey Results
THE FINDINGS
Growth, Changes, and Developments in the Search Marketing Industry
THE FACTS • 4th SEMPO Salary Survey
• 2,180 respondents
• 23-question survey
• Data from in-house advertiser (45%) and third-party agency personnel (43%)
Salary Trends10% growth in Entry-Level Employees with 27% of respondents reporting they have been in search from 0-3 years. The majority of these salaries were in the 0-$30K range.
The average salary across the board decreased from $75,543 to $68,600.
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2011
2013
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2011
2013
$75,543$68,600
Job ResponsibilitiesHolistic marketing that included a combination of organic with paid grew from 16% in 2011 to 20.7% in 2013.
Organic Search Marketing E�orts
Managing Pay Per Click E�orts
Both Organic and Pay Per Click
Manage Others Who Manage These E�orts
Online Marketing and Search Marketing Combined
Other
2011
Organic Search Marketing E�orts
Managing Pay Per Click E�orts
Both Organic and Pay Per Click
Manage Others Who Manage These E�orts
Online Marketing and Search Marketing Combined
Other
2011
Organic Search Marketing E�orts
Managing Pay Per Click E�orts
Both Organic and Pay Per Click
Manage Others Who Manage These E�orts
Online Marketing and Search Marketing Combined
Other
2011
2011
28.8% 32%
16.9% 18%
20.7% 16%
8.2% 12%
23.7% 19%
1.7% 3%
2013
Over 70% of respondents report using Social Networks and over 90% report using Analytics as part of their search efforts.
Business and Reporting Structure
43% of respondents work in an agency, and 45% of respondents work in-house.
64% of in-house respondents in SEM teams report up through the Marketing Department rather than to a Search or IT department.
About SEMPO SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. To learn more, visit www.sempo.org.
About ClickZClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.
Web
Marketing
IT/Programming
Other
Yes
No
which department chart
Are you part
Web
Marketing
IT/Programming
Other
Yes
No
which department chart
Are you part
64%
18%15%
3%
To view the entire survey results visit www.sempo.org.
Work in-house
Work in an agency
Other
Work in-house
Work in an agency
Other
12%
45%
43%
0
50,000
100,000
150,000
200,000
2007
2008
2010
2013
VP Salaries
0%
20%
40%
60%
80%
100%
Use Social Networks
Use Analytics
0%
20%
40%
60%
80%
100%
Use Social Networks
Use Analytics
Top Salaries including for VPs decreased and the number of respondents in the top four salary ranges also decreased.