clickz live: how to become a super bogger by dan cristo, director of seo innovation
DESCRIPTION
Dan Cristo, Catalyst's Director of SEO Innovation, presented at ClickZ Live New York on how to become a Super Blogger. At this session, Dan provided attendees with a behind- the-scenes look at some of today’s top blogs, such as The Huffington Post. He explained why these superstars are different from regular blogs, how they rose to power, and what’s unique about their branding, content, and distribution. Dan also dove into the specific tactics used, and helped marketers understand how they can leverage them to create a highly successful blog of their own.TRANSCRIPT
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How to Become a Super Blogger
!Dan Cristo
Director of SEO Innovation
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SUPER BLOGGERSnoun: su·per blog·ger ˈso͞opər blägər informal
a blog owner who’s site receives an unusually large amount of traffic
"Julie is a super blogger"
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things3just
separate!from
GREATgood
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1. Branding!2. Attention!3. Distribution
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Do you recognize any of these blogs?
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a great brand is
consistent
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Hacks for blogging consistency
1. Create a style guide
2. Create a tagline
3. Monitor what people are saying
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“Today, Apple is going to reinvent the phone, and here it is.” !“So, we’re gonna reinvent the phone.” !“We wanna reinvent the phone.” !“…You’ll agree, we have reinvented the phone.” !“ Today Apple is reinventing the phone.”
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Monitor with SocialMention
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a great brand is
persistent
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Hacks for blogging persistence
1. Guest blog
2. Schedule sharing
3. Join communities
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Schedule Sharing with Buffer
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Google+ Communities
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1. Branding!2. Attention!3. Distribution
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Why do super heroes look like
THIS
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and not
THIS
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we focus on things that are
fascinating
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Hacks for blog fascination
1. Use emotional triggers in headlines
2. Use images and video whenever possible
3. Lead the user to the next post
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Test the emotional impact of a headline
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Forbes loads the next post as you scroll
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Bane -‐ man of few words
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!are
NOTSuper Bloggers
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!the number of stories published on Huffington Post daily
1000+
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The 3 “ations” of content scalability
1. Collaboration
2. Curation
3. Syndication
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contributors to Forbes
340
Collaboration
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has the answer
QUORA
Curation
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Curation
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Curation
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Syndication
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Syndication
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1. Branding!2. Attention!3. Distribution
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Hacks for distribution
1. Tribe Marketing
2. Syndication Networks
3. Use Conduits
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Extend Your Reach with Triberr
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Get Syndicated by B2C
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Get Syndicated by B2C
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Tap into traditional distribution systems with HARO
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YOU ARE READY