the secrets to mobile video (micro-video) clickz live nyc 2014
TRANSCRIPT
Your logo here.
Unlocking the Secrets to
Mobile Video: YouTube Capture,
Instagram & Vine
Larry Markovitz Enterprise SEO Professional
Worked On Brands Such As: SAP,
AtTask, BlackRock & Colgate
Video/Mobile Enthusiast
@larrymarkovitz
89 Million (2014) - 125.4 Million (2018)Source: eMarketer
US Smartphone Video Viewers
Opportunity
Video engagement rates on mobile devices have soared from 2012 – 2013
The average CTR for mobile campaigns (13.64%) is almost three times that of desktop (5.45%)
Video Engagement On Mobile Almost Three Times Higher Than Desktop
Registered Users
40 Million Registered Users – August 2013
One Billion Unique Users Visiting Every MonthReuters.com
Instagram.com
www.engadget.com
How They Stack Up
52% Watch User Generated Videos
Source: Yankee Group (2013)
Not Seeing Value?
48.5% Businesses Don’t Use YouTube69.5% Businesses Don’t Use Instagram
79.3% Businesses Don’t Use VineSource: eMarketer (2014)
Real Business Case
Fashion Clothing Company
Real Business Case
T-Shirt Company
Source: http://bit.ly/1hX7Ph2
Real Business Case
Vine Video Contest Success
Strategy: Urban Outfitters paired up with Converse to run a contest called #yourchucks. Those with the best Vine videos were entered to win a number of goodies.
https://vine.co/v/btYdHIwl6Q6
What’s The Secret?
There Are Several Different Ones
5 YouTube Tips
1. Use YouTube Analytics
2. The first 15 seconds
3. Calls To Action
4. Cross-promote content between channels
5. Write Optimized Metadata
Source: http://bit.ly/OTb1lC
5 Instagram Tips
1. Complete your profile
2. Interact with community
3. Be personable
4. Use Hashtags
5. Have an engaging cover frame
5 Vine Tips
1. Use Time Lapse
2. Show Personality
3. Showcase New Content
4. Use Hashtags
5. Share & Promote
Quality Influencers
The 1% Rule
Of all users, 90% consume, 9% edit, and 1% actively create new content.
Tap into the 1% of a platform’s influencers could mean getting your brand or product exposed to millions of individuals.
Collaboration
• Targeting key influencers in your industry can provide online PR for your brand• Connect with them with occasional, highly targeted messages
Comedians & Personalities
Source: http://bit.ly/1pyfDZk
Video Analytics Tools
YouTube Analytics
Instagram Analytics
SEO Optimized YouTube
ROI
Microvideo tactics that have produced very successful results
Company’s most successful social content
Upwards of 42,000 views across all social channels
7 million impressions on Facebook in just five months
Source: Ragan Communications, Inc.
How can you capitalize on the mobile video opportunity?
Be on the lookout: Marketers need to leverage apps & social networks that their target audience is using &
focus on strategies within each network.
Thanks! Questions?
@larrymarkovitz