content strategy - producing and syndicating

10

Podcasts, Vodcasts, Screencasts Session 3

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Page 1: Content Strategy - Producing and Syndicating

Podcasts, Vodcasts, Screencasts

Session 3

Page 2: Content Strategy - Producing and Syndicating

…the story so far…

• Online media available for PR• Basics of any campaign:

• Understanding the audience• Keywords, phrases, tags• Using RSS to syndicate content• How to use analytics

• Content [is king]

Page 3: Content Strategy - Producing and Syndicating

New Media and PR Process

Page 4: Content Strategy - Producing and Syndicating

Strategy

Web NewsEmailPress Release

PodCast VodCast Screencast

CONTENT

Whitepaper Download

Newsletter Signup

Free Sample

Tell Friends

Objectives

Page 5: Content Strategy - Producing and Syndicating

What Is A Podcast?

• Podcasts are audio programs that are broadcasted over the Internet.

• They are MP3 files which can be downloaded onto a compatible digital player or played on your computer.

• You can download one or many, for free (generally), or you can subscribe to an RSS service for downloads so you can be alerted when new postings are made available.

• The name podcast comes from compounding the words iPod and broadcast

Page 6: Content Strategy - Producing and Syndicating

VodCasts

• Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures.

• The term is an evolution specialized for video, coming from the generally audio-based podcast and referring to the distribution of video where the RSS feed is used as a non-linear TV channel to which consumers can subscribe using a PC, TV, set-top box, media center or mobile multimedia device.

• Podcasts have always contained audio or video content, so the terms 'vodcast' and 'video podcasting' are redundant..

Page 7: Content Strategy - Producing and Syndicating

ScreenCasts

• A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration. Although the term screencast dates from 2004, products such as Lotus ScreenCam were used as early as 1994.

• Early products produced large files and had limited editing features. More recent products support more compact file formats such as Adobe Flash and have more sophisticated editing features allowing changes in sequence, mouse movement, and audio.

Page 8: Content Strategy - Producing and Syndicating

How To Use Podcasts

• Books• Documentaries• Travel Guides• Comedies and Drama• Free consultancy• Advertising / Sponsorship

Page 9: Content Strategy - Producing and Syndicating

Screencast Genres

• Tutorials• Short how-to• Conversational demo• Feature story / Presentation• Software / Digital Product review• User produced demo• Animated whiteboard• Enhanced video• Concepts

Page 10: Content Strategy - Producing and Syndicating

In Class Task

• Apple• Nike• Conservative Party• Greenpeace

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