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MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Quarterly Progress Report of MagicPlumbing.com ContentCloud Objective
Increase visibility of MagicPlumbing.com across multiple channels while helping customers/users to connect with MagicPlumbing.com to resolve their
plumbing problems from anywhere in San Francisco.
To be able to track results, we had distributed entire campaign in 4 phases of 3 months each. This is the Phase-1 project progress report consisting of
objective status, highlights, and results followed by Phase-2 approach.
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Phase-1 Concept To Create ContentCloud Aimed At Building Community Not Spammy Visitors, Building Content Not Mindless/Countless Links, Building Targeted Traffic, Not Irrelevant Traffic.
Objective Creating Networks of Online Entities a. To build 50 Minisites with top targeted keywords b. To build blogs with targeted keywords on Blogging platforms c. To build sets of social networking profiles/business pages on
Facebook, Twitter, Pinterest and Google plus
Idea and Line of Action With the help of Business understanding (with the help of MagicPlumbing. com), and Audience/Competitors/Web analysis we had determine 5 different approaches to be used for campaign which resulted in 5 clouds.
1. Promotional: Business generation and ROI.
2. Online Reputation Management: Be in the eye of your visitors.
3. Community Building: Build online community for interaction and branding with your visitors.
4. Help/News/DIY Information: Help and Support around the corner for visitors.
5. Customer Loyalty Programs: Keep your customers ahead of their competition.
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Insights and Cloud Components Network: Promotional
Objective - Promote each service with different list of domains
Examples
Drain Cleaning
Tankless Water Heaters
Sewer Repairs
Drain Maintenance
Hydro-jet Drain Cleaning
Grease Trap Cleaning
Faucet Repair
Repair Garbage Disposal
Magic Plumbing Hydro Jet Expert Facebook Page Plumbing Networks Blog Magic Plumbing Sewer Services on Facebook
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Network: ORM Objective - Promote reviews and testimonials received to MagicPlumbing.com Services
Examples Home Plumbing Reviews Plumbing Reviews SF Plumbing Reviews Top Sf Plumbers Top Plumbing Services Magic Plumbing on Pinterest
Magic Plumbing on Twitter
Magic Plumbing on Facebook
Network: Community Building Objective - To build huge community and engagement to drive Traffic
Examples Plumbing Inspection
Local San Francisco Plumber
Drain Cleaning SF
Magic Plumbing Discount Club on Facebook Expert Plumbers Blogs Magic Plumbing Hydro Jet Expert on Google+ Page
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Network: Help/DIY/Informative
Objective - Help and Support around the corner for visitors Examples Plumbing Guide
Plumbing Tips
Learn Plumbing Basics
Magic Plumbing Videos
Plumbing Helps
Plumbing Basics Blog
Plumbing Tips Blog
Magic Plumbing Tips on Google+ Page
Magic Plumbing DIY Solution on Facebook
Network: Customer Loyalty
Examples Magic Plumbing Offers
Plumbing Repair Company
Magic Plumbing Facebook Profile
Magic Plumbing Twitter
Magic Plumbing Google+ Profile
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Results SERP of Minisites: Minisites got indexed on Google.com for service related keywords.
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Traffic:
There is slight improvement in Traffic
Most of the minisites have been indexed as Referrals to MagicPlumbing.com
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Looking Ahead
Phase-2 is combination of Creation and Promotion of ContentCloud
Primary Objectives: 1. To improve traffic to Magicplumbing.com (by 1,000-2,000 visits per month by the end of Phase-2 which will give active leads to
MagicPlumbing.com) Current visits – 25 per day Target visits – 50 per day
2. To index online entities created in Phase-1 as Referral Traffic to MagicPlumbing.com
Secondary Objectives: 1. Improve SERP of Magicplumbing.com on Google 2. Improve Page rank of Magicplumbing.com 3. Reduce bounce rate of Magicplumbing.com 4. Increase visit duration/pageviews/returning visitors... etc (i.e. user experience and engagement) 5. Increase no. of likes/followers on Facebook and Twitter pages 6. Increase no. of views/likes/followers on YouTube Channel
Timeline: 3 months From 01st Dec, 2013 to Feb, 2014
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Approach of Creation This includes creation of visual entities like infographics, videos, mobile applications, social applications.
Infographics Based on promotional topics like
- Advantages of Hydro-jet Drain Cleaning
- Things to Look in Plumbing Repair Company
- Common Issues That Plumbing Company Face Today
Mobile Applications - Applications that allows people to send an email to scheduled services (This is already in process)
- This can be further build with customization per services like
- Drain Clearing
- Faucets, Fixtures & Pipes
- Water Heaters
- Septic Systems, Sewers & Water Mains
- Sprinkler Systems
- Water Softening & Purification
- Cost/Service Estimate
- Interactive app that provides features like
- Quick Contact -including click-to-call, map directions, and e-mail.
- Share- Easy to share with Friends on Facebook & Twitter with a press of a button.
- Payments & Invoicing - Make mobile Payments Safely Using PayPal, and receive invoices directly to your phone.
- In App Messaging - Use In-App Messaging to have real time communication with Castro`s Plumbing including audio, text, and photo message
capabilities.
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Social Applications - Applications that allows people to send to scheduled services from social platforms
- Applications that allows peoples to participate in contest and win free coupons/discounts on services
- Applications that allows peoples to help MagicPlumbing.com coupons, discounts, offers, services go viral on social platform
Approach of Promotion
This includes promotion of all minisites and main website through social and blogging platforms along with SEO.
A] Indexing of all Online Identities (i.e. social profiles, blogs, minisites etc) created on
Search Engines
1. To provide guidelines/requests for search engines which pages are most vital to SEO marketing campaign by using Google & Yahoo! XML Sitemaps. 2. Create and adjust the required areas inside the sitemaps to make sure that important pages are given the correct prominence. 3. Troubleshooting and monitoring Online Identities with Google Webmaster Tools 4. To identify and track back-links, link recognition, damaged links and indexing speeds as reported by Google. 5. Site submission – including search engines and directory inclusion
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
B] Off-page Submissions To get massive numbers of relevant "referral links" through
1. Directory Submission 2. Article Submission 3. Blog and Forum Review 4. Forums 5. Social Bookmarking, (StumbleUpon, DweweGO, Delicious) 6. Social News, (Digg, Mixx, Reddit, NowPublic)
C] Social Link Wheel Development Strategy
We will optimize all the online identities (Social Media) available in an organic way and keep it building naturally. This Includes -
Facebook/Twitter/Google Plus Promotion
1. Incorporating current updates about business activities. Construct a personalized guide to efficient unique content posting to networking sites and
encourage interaction between users (including comments, links, videos, articles, and contests)
2. Building traffic by continuous and consistently adding contents about your business. A consistent audience requires consistent content.
3. Creating online communities, forums, groups etc
4. Regular feeds/postings on your personalized communities
5. Linking Twitter/Facebook fan page with various social networking sites like linkedin, blogging sites etc.
6. Promoting your upcoming business events
7. Uploading relevant videos on YouTube and the links are posted on FB, Twitter etc.
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
Blog Management
1. Writing unique content on every blog
2. Creating polls/contests for user interactions and engagement
3. Posting content/images/videos/reviews/polls/contests on weekly basis on every blog
4. Interlinking and connecting blogs with social profiles
Video/Photo - Popular Video and Images sharing sites will be used for the entire campaign
Wikis - Include company or brand information on various wiki sites Wikipedia, PbWiki, Wikihow
Events - Post event dates to invite people and spread goodwill on Blogs, Facebook Events and Google Places
Community Q&A - Post Q&A's about some leading questions with desired answers on Yahoo Ans., Wiki Ans., LinkedIn
Document Sharing - Share presentations on famous presentation sharing sites like Slide Share, Scribd, Google Docs
MagicPlumbing.com ContentCloud
Date: 23 November, 2013
ZoomYourTraffic Web Solutions
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