contents exclusive interview -...

CONTENTS

Exclusive Interview: Nabendu Bhattacharyya CEO & Managing Director, Milestone Brandcom

OOH Industry Updates To keep you in sync with the latest, most talked about

Out-of-Home media campaigns

Brand Activations The brand activations that kept consumers engaged

Campaigns by Milestone Brandcom, Oct’14 Latest campaigns executed by Milestone Brandcom

International OOH A glimpse into the international Out-of-Home scenario

25 November 07 | 2014

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Peninsula Corporate Park, Peninsula Tower 1, Wing B, Ground Floor, Unit No. 005, Ganpatrao Kadam Marg, Lower Parel, Mumbai – 400013

www.milestonemedia.in

Exclusive Interview: Nabendu Bhattacharyya

1

CEO & Managing Director,

Milestone Brandcom

I started my career in Out of Home back in 1993 when it used to be at a nascent stage, billboards used to be hand painted and relatively smaller in size, there were fewer OOH vehicle options, but I envisaged that the medium is powerful, bold, vibrant, lively and a part of our daily lives. We grew up having a city life, seeing such large bold messages; billboards became landmarks for guiding friends to an address since it glitters in night. Given the earliest opportunity, I began my Out of Home career in Delhi with Selvel Media. I went all the way to the Middle East with Emirates Neon to gain international knowledge and finally came back to Mumbai with Ogilvy & Mather, where I served for over a decade.

Even with all these positions in corporate life, the one thing that consistently pushed me towards entrepreneurship was the freedom of decision making. The hierarchal pool in corporate makes it very difficult to do what one wants to pursue and believe in. I strongly believe that every individual needs to think and act as entrepreneur and challenge the norms of conventional thinking to think out of the box in order to make advertising more effective. The OOH industry was largely unrecognised and there was absolutely no structure to it.

After close to two decades in the outdoor industry, I was frustrated by the slow pace of things, low standards for creativity and bottom line restraints. I had been working in the industry since the early 90s and seen and experienced every aspect of the field. I knew and felt that there was so much scope and wanted to challenge the ‘Status Quo’ that existed in the industry. I wanted to change the way advertisers looked at the OOH space and wanted the freedom of making my own decisions as well as bringing in positive change in the areas of creativity, ROI-based planning, re-investment in the business in terms of data and intellect, bringing in accountability and transparency through digitised real time monitoring. These became my primary motivators to start Milestone Brandcom.

What enamours you about the outdoor industry and what made you start Milestone?

1.

Has anything changed in your offerings and your USP over the past 5 years? 2. All our promises are delivered, including Medium Specific Creative, and won many awards for various brands in our portfolio. We invested in research and data, created Milestone Optimizer to deliver Gross Impression Point of any OOH campaign, which is television and press audience measurement system, and now we deliver ROI based plans in top 10 cities and tagged over 25, 000 sites and delivered real time digitised monitoring.

Our offerings and our USP have evolved through the years to suit the newer means of advertising. When we began Milestone Brandcom back in the day Out of Home was our key differentiator. Today, Milestone offers through the line advertising solutions for brands nationally. Our service portfolio has expanded from OOH communication to offer a full-fledged through-the-line integrated solution that includes experiential marketing, brand promotions, sports marketing, rural communications as well as retail solutions.

25 November 07 | 2014





2

We are an innovative OOH agency that offers strategic inputs and communication solutions to a business issue and deliver on our promise. We walk the talk and our actions speak louder. Hence, we have seen close to zero attrition rate in our talent pool and clients since inception.

Today Milestone Brandcom is the largest OOH agency in India with more than 200 people on board, servicing national and multinational brands. We have had a 100 per cent growth, year on year. Since inception, we have won over 105 awards across reputed industry forums and have been recognised for our work nationally.

How would you position your company in the industry as of today? 4.

Every organisation realised the importance of innovation in approach and altered strategy on a yearly basis. Re-investment in business is the key factor to stay afloat in the industry. Every agency is trying to create a creative department, trying to build a planning tool. I believe that is a positive change in the industry. There are fresh business school candidates showing interest in the industry and many marketers looking at tasting the Industry. Marketers are now more demanding and serious about the medium and looking at OOH with much more respect with the influx of corporate and business houses investing in the medium are some of the initial changes visible.

What are the changes that you have seen in the OOH industry since you started your company in 2009?

5.

The OOH industry is dynamic and challenging, the earth, sea and sky is your world; explore and create possibilities. I would want young entrepreneurs to join the Industry and make it their passion, I enjoyed and you would too. Even after more than 20 years of my career in the industry, I am still learning and enjoying my journey.

What are the things that you would like to entail for a growth-oriented future in the outdoor industry for young entrepreneurs?

6.

Challenging the ‘Status Quo’ addressing real issues faced by the OOH industry for several years, we saw each one of the problem in a focussed manner with speed and with having a vision, being consistent in deliveries and we walked the talk. We delivered on Medium Specific Creative, digitised real time monitoring to address accountability and transparency which was much needed in the Industry. We addressed issue of measurability by investing Rs 5 crore to build data and deliver GIP of a campaign. Further, we recruited the right talent, be it in creative or freshers from business schools to change the outlook of the dented OOH Industry which was looked down by many. Our persistence and knowledge in an erratic field like advertising certainly helped.

We believe in completely transforming the outdoor landscape to bring about a forward looking, healthy and positive outlook towards the industry, which was once run completely by instinct rather than logic. Our key strengths lie in our ability to build creative solutions for brands using the magic of logic.

What factors would you say helped your company grow in an exponential manner as seen by the industry?

3.

25 November 07 | 2014





3

What are your views about India’s Digital OOH market? Will clients shift to a more expensive format if DOOH picks up?

8.

Digital OOH in India is still in its nascent stages. Evolution to DOOH in the future is an unavoidable change and brands would benefit from the medium greatly. DOOH provides brands with more than just static visuals. It will enhance the intractability. Currently, due to infrastructure and other certain authority policy decision limitations. The only DOOH we would see in India is a few digital screens, LEDs in controlled environment, viz. coffee shops, malls and airports. Digital media can offer limitless opportunities as it is technology driven and it is a great opportunity for creative minds to create communications around consumers and engage them.

The digital media industry, however, is booming, with the advent of smartphones digital and social media has taken primary spot in connecting with audiences. Now with social media outlets like Twitter, news can spread to millions in a fraction of a second and thus has opened up many avenues for advertisers and marketers. Most people in rural and urban India today have access to a smartphone. Clients have already begun to include digital media as a viable means to communicate.

Yes, there has been a definitive shift in client’s perception of Out of Home. OOH is one of the Prime Impactful Mediums when it comes to building brands and creating quick awareness. As urban India especially is spending more time out of home due to their life style, viz. malls, multiplexes, and increase in traffic, the importance of OOH medium will grow significantly to catch the audience while they are on the go. Clients and brands are realising the potential of the medium and every day one can see new brands hopping on the OOH bandwagon.

Today every brand needs to engage the audience in order to get their attention. There are hundreds of brands in the market and more than a dozen options to choose from in each category. The differentiating factor is whether the target group can relate to the brand and if it sets itself apart from its competitors. This has made advertising a much more dynamic and challenging industry to work in. As advertisers, it is our job to create that X factor for all of our clients.

Have you seen a shift in client’s perception when it comes to OOH? 7.

Where do you see the industry headed in the next five years? What should it do to become stronger?

9.

In the next 3-5 years, the OOH industry will get consolidated and fewer players who have long-term vision will survive. Clients will demand measurability and ROI against each penny spent, medium specific creativity and accountability. International players will enter India and will bring in technology, best practices. 4G will revolutionarise OOH landscape and will witness Digital OOH medium flooding the Indian landscape. The Government and regulatory authorities will bring in more control over the medium. Large formats will be reduced and will become phenomenon of highways and the advent of street furniture and PPP based mediums will increase. We at Milestone Brandcom are future ready and will take a leadership position to help contribute to the grot of this medium. We would continue to invest in the medium.

25 November 07 | 2014





4

What according to you are the major challenges that the outdoor industry is facing currently that you feel are unsolvable? As a veteran in the industry could you list out some solutions for these issues?

11.

OOH is the oldest medium. It is a difficult medium by nature as it is situated outdoor. I believe there are no problems which can’t be solved. One just needs the right intent and mindset. There are a few like-minded leaders and stakeholders who can do wonders and bring in change.

As per the given data for 2014 (TOM), real estate and construction, e-commerce, organised retail, financial services, telecom, automotive, FMCG and media are amongst the top spenders.

Where according to you do the maximum spends for the OOH industry come from?

10.

How flexible should an agency be while doing business? Should an agency change its approach looking at the size of the client?

13.

We give equal attention to all our clients. We as an agency believe in humbleness and we like to build relationships. We want clients who throw challenges at us and work along with us as a true business partner. We aren’t commercial minded at all.

What is your current market share in the overall OOH industry? What is Milestone’s turnover and the company’s projected growth?

12.

We are a more than Rs 300-crore company. I can say we are the largest OOH agency and you need to check from the industry stakeholders.

What is Milestone Optimiser and how will it help the industry? 14. Milestone Optimizer is the first-of-its-kind audience measurement eco-system that uses Gross Impression Points (GIP) of any OOH campaigns. Milestone Brandcom invested in this audience measurement system in top 10 cities and tagged 25,000 OOH media vehicles in these cities. The GIPs measure the reach and frequency of an OOH campaign ensuring a scientific approach towards media planning and deliver ROI of a campaign.

We recognised that there was a huge need gap in the sector and as industry leaders, we took on the daunting initiative of creating a tool and a measurement system that will benefit agencies and brands alike. In fact, it will change the entire approach towards advertising in India, shifting the focus from gut to disciplined planning. Giving a more wholesome look on media planning by providing factual data collected on traffic count, consumer behaviour and segmentation.

The Milestone Optimizer provides the kind of accountability brands require and also provides reach and frequency of different modes of advertising through GIP that can be compared with the more conventional forms of advertising such as print, TV and radio. It allows one to evaluate category benchmarking and market threshold level of activity giving a whole new dimension to media planning. We have invested over Rs 5 crore in developing this apparatus and have covered the top cities that account for 75 per cent OOH advertising spends. We plan on covering another 15 cities to give the most comprehensive database for the industry.

The Milestone Optimizer tool was developed with the support of industry veterans, media owners, marketing and brand managers across categories and brands. IRS iLAP (Hansa Research); TGI (IMRB Research), Traffic Study (Gfk Mode) and Technology Partner, which are few credible databases used in developing a robust scientific planning OOH Tool.

25 November 07 | 2014




OOH INDUSTRY UPDATES

5

Milestone Brandcom executes a noteworthy campaign to launch the much awaited Apple iPhone 6! The latest iPhone to hit the markets this year is the iPhone 6. The new iPhone comes with a proposition – BIGGER THAN BIGGER. Much awaited, much hyped & finally launched in India - Reddington India is the official national distributor for the iPhone 6. Milestone Brandcom helped launch an attention grabbing campaign for the new iPhone.

The launch of an iPhone is always followed by a lot of hype, news & rumours. It always becomes the talk of the town! Markets are constantly buzzing with demand, stocks run low & people line up outside stores days prior to the launch! Apple wanted to create the same hype in the Indian markets & decided to execute a month long OOH campaign to create brand value.

Commenting on this campaign, Nabendu Bhattacharyya, CEO & Managing Director Milestone Brandcom said “The iPhone 6 was one of the most awaited gadget launches of 2014 & we are elated that we could convey the same to audiences in India. The media strategy was aligned to ensure that the communication matches the MEANS of communication. The 5 biggest, brightest & best billboards in each city were handpicked by our media planners at

Milestone planned and executed this elaborate campaign in 24 cities. The campaign was launched in 2 phases. In the 1st phase, images of the new iPhone plastered the streets of India. Starting on 10th October, for over a week, apple left everyone guessing when the new phones would be available. The campaign creative had the new iPhone with copy that read – Coming Soon. Clean, minimalistic branding ensured that passers-by awaited the next creative revealing the launch date. The second phase of the campaign kick started on the 16th of October. The outdoor creative now boasted the 2 new versions of the iPhone along with the brand proposition of ‘Bigger than Bigger’.

Milestone & the 100 finest billboards displayed the campaign. Executing such a campaign can be very intimidating, but team Milestone ensured that brand standards and guidelines were followed – down to the smallest detail. The elitist sites in every city were picked up after an exhaustive evaluation of TG absorption. A very methodical approach was put into the media planning, considering the brand value & perception! We look forward to executing many more campaigns for Apple & hope that we can together extend some of our best creativity onto Indian OOH markets.”

25 November 07 | 2014





6

Uninor wishes everyone a Happy Diwali with Innovative Outdoor Uninor has a unique style of connecting with its audience and this Diwali, it choose the simple yet the most elegant way to lighten up people’s hearts. On the occasion, Uninor erected and beautified a complete trees’ corridor with blue coloured lights in Lucknow. The location, Ashok Marg, a high footfall area was strategically shortlisted to execute this outdoor innovation. Being beautifully lit in the evening during Diwali festival time, it definitely drawn people’s attention and spread the message of Diwali wishes.

The innovation has been put up by Storyboards Brandcom for 10 days, starting 20th October. Rishi Raj, Head- Media & OOH, Uninor added “we always believe in doing things differently and utilize every brand opportunity to connect with people. It was a great idea to own a road and wishing people a very Happy Diwali by creating a Uninor Zone”. These kind of things helps getting the mind share of the consumers to build the brand. The beautifully decorated

street witnessed people of all age groups halting at the location, enjoying & praising the elegant view. A smile on people’s faces can be considered as a success of this execution.

Nitin Trivedy Head- Brand & Marcom UP (East), said “Diwali decorations this year not only highlighted the splendour of the festive occasion but also gave it an innovative appeal. It was an excellent platform to build on brand connects with our customers along with conveying our warm greetings and best wishes to them. “

Commenting on this campaign, Nabendu Bhattacharyya, CEO & Managing Director Milestone Brandcom said “Uninor is a brand that has always been looking out to connect with its subscriber base. They capitalize on every opportunity & every regional and national festival; this is a wonderful opportunity for us at Milestone to do something different in the market.”

Aside to this innovative execution, Uninor also offered special Diwali product & communication in its other operational circles.

25 November 07 | 2014





7

Video walls for BlackBerry at T3 grab eyeballs The smartphone category has been an aggressive one when it comes to high impact presence, with IGI Airport’s T3 being a hot hub for mobile launches across brands. BlackBerry rolled out an interesting campaign at T3. The busiest exit gates at domestic arrivals were identified and two giant video walls, towering 15 feet were designed to represent the BlackBerry ‘Passport‘. The live streaming was of a popular business channel and helped grab

eyeballs. Though the live feed was real time, since it was only an HD feed there was enough real estate available on the video wall to play BlackBerry’s brand videos as well.

Puma strikes out ‘Doubt’ to stay ‘Forever Faster’ in its outdoor campaign Puma recently launched its ‘Forever Faster’ campaign that the brand believes, goes beyond the boundaries of just a marketing campaign. Through this campaign Puma wants to signify the desire to quickly identify product designs and innovation, trends and style and bring them into the market in a more dynamic manner. According to the brand, the ideology personifies a brand direction, in terms of how it wants to be perceived by the consumers – to be a ‘fast’ brand, since it goes well with anything that goes with performance. The campaign objectifies 2 things that are related

to being category leaders; as a company-wide philosophy it wants to be faster in the consumer purchasing and secondly, being ahead of trend. For establishing a pan India messaging, the month-long outdoor campaign that started from the last week of September is running across 60 cities, with the bulk going to the top eight metros. Apart from this, Puma has also taken up spots in Jammu, Kochi &Vizag.

Lotus Greens recently executed unconventional OOH in Delhi NCR To establish a new corporate identity, Lotus Greens launched its ‘Live the Difference’ campaign. Executed at the DND Flyway in Delhi NCR, different display formats were selected, which included 10-feet high letter cut-outs and pole kiosks used in a brand story-weaver format, creating symbolic messages from the start of the Flyway to Noida exit. The real estate brand claims to highlight the transition from the old to the new breaking stereotypes & ushering change for the brand trying to

enhance its vision for developing sustainable communities. The campaign promises to give the brand instant recognition & shine with the intended target segment.

25 November 07 | 2014





8

Discover the new Audi Quattro Audi India recently expanded its Q3 portfolio by introducing the Q3 Dynamic. Launched with Audi’s flagship all wheel drive technology, the Q3 claims to be the only luxury compact SUV in the country to possess this technology. To strengthen the brand’s dominance in the luxury SUV space, Audi launched a 14-day campaign to create high awareness levels in the OOH space for the launch of the ‘New Q3 Variant’. The campaign ran from October 10 to 23 in the peak of festive season for an exclusive Mumbai audience. The entire campaign was aimed at

creating impact and staying up to the ‘Dynamic Quattro’ new Q3 brand imagery. Large media formats helped create impact along with carefully selected media placements.

Will the intelligible outdoor Ciaz campaign ‘Make Way’ for its target audience? Claiming to get around 1000 bookings a day in the first week of September, Maruti Suzuki’s Ciaz ran a wild 360 degree campaign to mark its entry into the Indian market. Print, TV and digital, TVCs and hashtags, a phased, two-month OOH campaign was rolled out in September which at first teased the consumers with Ranveer Singh as the ambassador, along with statements like ‘Roll out the red carpet guys, Ciaz coming soon’ and then slowly revealed the rest with apt messaging. Depending on the outdoor, Suzuki had clear

messaging; either coming soon or bookings open or now in showrooms. the Ciaz is a car which has been launched in the A3+ segment with features at par and some even better than competition, thus it is here to challenge the order, hence, ‘Make Way for the Ciaz’ has been the message. the campaign is focused mostly in urban and some tier 2 cities, carefully choosing nodal points for maximum visibility.

OLX’s ‘Sell & Tell’ campaign gains traction on OOH Online marketplace OLX.in rolled out another outdoor campaign in Bangalore to highlight successful product transactions on the portal. The objective was to connect with the user at an emotional level. The campaign features nine creatives of OLX users from various walks of life that depict how OLX has literally changed their lives. The intent was to present identifiable stories that the users could see as an example and be encouraged to participate. This

campaign has created a positive word of mouth about the platform among existing and prospective users.

25 November 07 | 2014




BRAND ACTIVATIONS

9

Amira takes the OOH activation route to fortify brand presence this festive season Amira, the premium basmati brand from Amira Pure Foods, celebrated Diwali and Durga Puja with a Biryani festival as part of its outdoor activation plan. The brand organised a two-day Biryani festival at DLF Mall in Delhi’s Saket area. Meanwhile, during four days of Durga Puja festival, Amira claims to have served Biryani to over one lakh people at the Puja pandal in Kolkata’s Ballugunj Cultural Centre. For the Delhi activation Amira is said to have used over 300 kg of its basmati rice, which was served to more than 30,000 people.

Apart from this, Amira also engaged with the shoppers at the DLF Mall through various contests around rice grains. Amira Pure Foods has entered into a partnership with Snapdeal.com for e-retailing its premium range of Basmati rice at a national level.

Gurgaon’s Cyber Hub restaurants join hands with SABMiller to promote responsible drinking With the onset of the festive season, popular restaurants of Gurgaon’s Cyber Hub such as The Wine Company, Beer Café, Sutra, Italiano, Brix and others had joined hands with SABMiller India’s ‘Respect the Road’ campaign this festive season. These restaurants will promoted responsible drinking, encouraging their customers to be safe and use alternatives

to drinking and driving, such as calling a cab, hiring a chauffeur or designating a buddy to drive. Patrons visiting these restaurants got free scratch cards with assured gifts from SABMiller India’s ‘Respect the Road’ campaign. The campaign was also promoted on the Facebook page of ‘Respect the Road’ campaign through innovative posts on responsible drinking and road safety. The participating restaurants are lending their wholehearted support to the campaign.

Ferrero Rocher spreads ‘golden’ cheer this Diwali Ferrero Rocher has created a giant 3D pyramid at Ambience Mall in Gurgaon to create buzz during the festive season. At a width of over 17 feet and height of 23 feet, with a 2 feet premier base, it is claimed to be the largest Ferrero Rocher pyramid ever built in India. The pyramid will be lit to give it a golden glow from crown to base. The pyramid was unveiled on October 17, 2014 and will be on display till October 23, 2014. The pyramid carries the communication message – ‘Light up your Diwali with Gold’, in line with brand campaign for this Diwali. Along with this mall activation

consumer engagement activities were also underway, wherein visitors to the Ambience Mall can win get a chance to win Ferrero Rocher Magic Card and a limited edition Ferrero Rocher T96 Pyramid, among other gifts.

25 November 07 | 2014




BRAND ACTIVATIONS

10

Milestone Brandcom recently executed an elaborate OOH campaign followed by on ground for Pepperfry Pepperfry.com offers the best online shopping experience with high quality delivery service. To make their audience savour the actual taste of their offerings, Milestone Brandcom gave an amicable shape to the products of pepper fry by displaying them in innovative and stylish Stall designs. To target the right set of audience for the brand Milestone Brandcom suggested activities across 3 airports in major metros Delhi, Mumbai, and Bangalore.

They were not only educating the consumers but also gratified them with merchandizes such as Incense sticks and some discounted coupons. All these locations generated high number of footfalls every day. To be more specific with numbers, In Delhi (250/day), In Mumbai (350/day), Bangalore (500/day).

Keeping in mind the kind of response achieved per month, now the activity has been extended for 2 more months.

The products being displayed at the stalls were not only eye catching but were also put on discounted price. Hosts at all targeted locations made the activity more informative and interactive.

Milestone Brandcom even executed an elaborate OOH media campaign Pan India to promote the brand. The campaign was executed across multiple media touch points like billboards bus shelters, train / metro stations, train / metro branding.

25 November 07 | 2014




BRAND ACTIVATIONS

11

Milestone Brandcom Gets Audiences Kicked for Salman’s Latest Movie World Premier on Star Gold Star Gold and Milestone Brandcom recently launched an outdoor advertising blitzkrieg for the world premier of Salman Khan’s Kick, one of the biggest blockbusters of the year on the channel on 28th September. Using innovative techniques to grab eyeballs for the event, Milestone Brandcom created a larger than life campaign keeping in mind Salman’s popularity amongst his fans in Mumbai and Delhi.

To give the audiences a taste of what’s to come in the Salman Khan extravaganza, the campaign kicked off with cycling mobs with 90 professional cyclists dressed as his character in the movie along with the iconic Devil’s mask. Starting at Gurgaon on 24th September, the mob cycled through crowded streets such as Dwarka and Lajpat Nagar in Delhi.

The employees were seen clicking selfies with the cutout and a few lucky ones won exciting merchandise from Star.

In Mumbai, the cyclists went through areas such as Juhu, Carter’s Road, Bandstand and Salman Khan’s house with promoters using placards and speakers to communicate details of the premier on 27th September. Building on the buzz, the hit song from the movie “Jumme Ki Raat” was played at strategic high traffic locations in the city along with 40 feet tall cutouts of the superstar at Worle sea face and Mahim. Cranes were stationed near these cutouts that announced details of the world premier.

To make it more engaging to their own employees, Star installed a life size cut out of the star in the cafeteria and arranged for a Biryani party at the office for all of them.

Nabendu Bhattacharyya, CEO Milestone Brandcom said, “Star Gold always airs the biggest movies of the year exclusively on their channel only for their viewers and Kick being one of the biggest blockbusters of the year, we went all out for the campaign. Using cyclist mobs, cranes and the film’s music at high traffic areas, we have tried to reach out to all movie buffs in the metros”

25 November 07 | 2014




BRAND ACTIVATIONS

12

Milestone Connect designs and executes the stall for Axis Bank at Mint Luxury Conference Milestone Connect designed and executed two stalls for Axis Bank, the presenting partners of Mint Luxury Conference held at Palladium Hotel on 31st October and 1st November, 2014. The brief given was to promote Axis Bank with two of its major verticals: Progress On and Forex Cards.

To promote the Progress On campaign, the stall of 6mt X 4mt was installed on the 8th floor. The stall design had an elegant design with the current brand ambassador Deepika Padukone.

Another major vertical was to promote the Forex Cards. A stall of 6mt X 2mt was installed on the 9th floor to promote the Forex Cards. The stall was designed a skyline of all major monuments such as London Bridge, Opera House, Statue of Liberty, etc. giving a look and feel of travelling the world. An interactive session was held for the delegates describing the usage and benefits of the Forex Cards.

A lounge seating area was arranged to have an interactive session with the delegates. The Emcee on the stall welcomed all the delegates to come and share their idea of progress. The delegates were delighted to share their ideas of progress and these answers were captured.

Milestone Connect executes Pratham Felicitation Awards for Axis Bank The objective was to felicitate the employees of Process Quality Department at the Central office. Milestone Connect designed and executed the entire event at Roof Top of Axis House on 14th October 2014.

To be a part of this glorious achievement, the employees were welcomed by placing a red carpet at the entrance. The event started with Ms. Shikha Sharma, MD & CEO of Axis Bank, addressing all the guests regarding the achievements of Process Quality department. Post addressing, the 45 employees were

felicitated with trophies and asked them to share their experience for their glorious achievement.

Post felicitation ceremony, the employees relished various cuisines arranged at the event.

25 November 07 | 2014




Tata Docomo Tata Docomo Apple

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, October’14]

1BG 3G Data @Rs. 150/- iPhone 6 launch

DHFL Pramerica

Casio

All local calls @30p

Zoya

Pepperfry Toyota Etios – New Look

13

Sony Max Heropanti

Sare Homes Axis Bank

Watches

Festive Campaign

Brand Campaign

Smart Advantage Payment Plan

Happy Furniture to You All Out Fight Dengue for Payal

25 November 07 | 2014




Uninor – UP(E) Uninor – UP(E) Uninor – UP(W)

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, October’14]

Diwali Innovation STD @ 25 Paisa/ min

Uninor - ROM Ganesh utsav par sabhi calls @ 25 P/min

Uninor - AP

Chota Recharge Badi Baatein

Uninor - BJ

14

This Diwali Celebrate Togetherness – STV32

Ab nahi to kab

Maybelline Mood Metal

Binani Cement Shubh Deepawali

25 November 07 | 2014




INTERNATIONAL

15

Netflix creates innovative outdoor using GIF For the netflix launch in France, a digital outdoor campaign was created using only GIF’s featuring only netflix content. The GIF’S were inspired by peoples daily lives. The GIF’s had live reactions depending on daily news. Over 100 different digital billboards told the story in the most unconventional manner! Watch the video here.

Sprite Obey You Campaign, Africa Launch To celebrate the launch of Sprite in Africa, they launched an Obey You Campaign globally. Instead of creating yet another obey you ad, they created an ad that obeys ITSELF. A digital billboard was picked up and random content was fed in to change every couple of seconds. A cheeky innovative campaign that engaged thousands of passers by. Check out the video here

Wurst: Beer Posters In an attempt to promote the brand, Wurst created innovative outdoor posters at random streets in the shape of a beer mug. With a key objective to increase brand recognition, awareness and thus finally sales, this seems like a great photo spot doesn’t it?!

http://www.youtube.com/watch?v=gBy2Tz_pmKA#t=17

http://www.youtube.com/watch?v=gBy2Tz_pmKA#t=17

http://www.youtube.com/watch?v=qAyYpxHK30k#t=16

25 November 07 | 2014




Delhi 249 A, 1st Floor Okhla Industrial Estate Phase-III New Delhi-110020 Board Line: 011-49490300

Bangalore No. 946, 1st Floor, 11th Main Road H.A.L. 2nd Stage Indiranagar, Bangalore-560008 Board Line: 080-4094 1904

Kolkata Keshar Vatika 2nd Floor, Flat No.2B 7A,Gurusaday Road. Kolkata- 700019 Board Line: 033 – 30015990

Chennai Golden Rays Business Centre, Lake View Road, West Mambalam Chennai - 600 033 Board Line : 044-42073530

Hyderabad Plot no: 48, UBI Colony Banjara Hills, Road No : 3 Hyderabad – 500034 Board Line: 040-65863770

Pune Cabin 9, 1/1, Rambaug Colony, Opp BP petrol pump, LBS Road, Navi Peth Pune 411030 Board Line: 020 -65005761

Regional Offices:

Contact Us Peninsula Corporate Park, Peninsula Tower 1, Wing B, Ground Floor, Unit No. 005, Ganpatrao Kadam Marg, Lower Parel, Mumbai – 400013. Tel: 022-49210700 www.milestonemedia.in

Nidhi Kavle D: 022-49210711 [email protected]

https://twitter.com/MilestoneB

http://www.youtube.com/user/MilestoneBrandcom

http://www.facebook.com/MilestoneBrandcom

mailto:[email protected]

contents exclusive interview -...

Documents