contextual mobile advertising in real timefiles.meetup.com/1724909/spotad_nyemjune2015 .pdf ·...
TRANSCRIPT
![Page 1: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/1.jpg)
Contextual mobile advertising in real time
![Page 2: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/2.jpg)
spotad is led by a team of passionate mobile marketing and data experts. Together, we have developed a unique platform that solves the problems marketers face when trying to reach new customers and grow conversions on mobile.
spotad is led by a team of passionate mobile marketing and data experts. Together, we have developed a unique platform that solves the problems marketers face when trying to reach new customers and grow conversions on mobile.
Confidential and Proprietary to spotad ltd.
![Page 3: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/3.jpg)
Confidential and Proprietary to spotad ltd.
Creative
Rich mediaad templates
Inventory
Extend your reach through
global networks
Smart Buying
Exercise the power of real time bidding algorithms
Tracking
Track & Aanalyze through
dashboards and analytics
Performance
Improve campaigns
with ongoing continuous automated
optimization
What we dofull end-to-end solution for mobile marketing
![Page 4: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/4.jpg)
Confidential and Proprietary to spotad ltd.
E-Commerce Today
► 2015 has been the year of Mobile for e-commerce
► Mobile represents 40-50% Sub-$100 purchases on e-commerce
► Mobile Average purchase size growing
► Mobile % both sub and over-$100 purchases growing
► Many transactions perused on mobile, purchased in person
► 2015 has been the year of Mobile for e-commerce
► Mobile represents 40-50% Sub-$100 purchases on e-commerce
► Mobile Average purchase size growing
► Mobile % both sub and over-$100 purchases growing
► Many transactions perused on mobile, purchased in person
![Page 5: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/5.jpg)
Confidential and Proprietary to spotad ltd.
Why the Move to Mobile
► Bigger Screens
► Faster Phone Speeds
► Faster Data Speeds
► More Overall Mobile Dependency
► Easy payment Methods
► Bigger Screens
► Faster Phone Speeds
► Faster Data Speeds
► More Overall Mobile Dependency
► Easy payment Methods
![Page 6: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/6.jpg)
Confidential and Proprietary to spotad ltd.
Mobile Advertising, challenges
► Not as much data as available on desktop (no cookies)
► Lower CTR’s than desktop
► Using Data available is key
► There are certain advantages: Geo
► Not as much data as available on desktop (no cookies)
► Lower CTR’s than desktop
► Using Data available is key
► There are certain advantages: Geo
![Page 7: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/7.jpg)
Confidential and Proprietary to spotad ltd.
Our solution - Unique platform
![Page 8: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/8.jpg)
► Delivers 6X CTR from pop-up banners (2.6% vs 0.4%)*► Encourages high user engagement via interaction► Enhances multi-channel campaign efforts & encourages sharing of branded content
* addexchange.com
► Delivers 6X CTR from pop-up banners (2.6% vs 0.4%)*► Encourages high user engagement via interaction► Enhances multi-channel campaign efforts & encourages sharing of branded content
* addexchange.com
Confidential and Proprietary to spotad ltd.
Our adsBoost sales, conversions and customer acquisitions
![Page 9: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/9.jpg)
Standard Interstitial Native Video Rich Media
X
Banner Creatives
Confidential and Proprietary to spotad ltd.
![Page 10: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/10.jpg)
Confidential and Proprietary to spotad ltd.
DEVICE OS CATEGORYISPTARGETING
ON WiFivs CARRIER
LOCATION DEVICEEXCHANGE APPS &MOBILE WEB
Targeting - Don't Spray and Pray
![Page 11: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/11.jpg)
Confidential and Proprietary to spotad ltd.
SuperiorPerformance
Real time contextual analysis
ProfileProfile
Customer facing offer
DynamicDynamicPrediction
buying algorithm
ROI
Unique data gathering through smart rich media ads
Automatic identification of better performing segments
Real time profiling
Maximizing ROI through programmatic buying and predictive algorithms
Unique data gathering through smart rich media ads
Automatic identification of better performing segments
Real time profiling
Maximizing ROI through programmatic buying and predictive algorithms
►
►
►
►
HowBig Data and predictive algorithms at your Service
![Page 12: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/12.jpg)
Confidential and Proprietary to spotad ltd.
BY RUNNING ANALYTICS ON YOUR COLLECTED
CUSTOMER DATA, YOU CAN PREDICT CUSTOMERS’
BEHAVIOR, IN TERMS OF WHAT, WHEN, HOW, WHERE,
AND WHY THEY BUY.
BY RUNNING ANALYTICS ON YOUR COLLECTED
CUSTOMER DATA, YOU CAN PREDICT CUSTOMERS’
BEHAVIOR, IN TERMS OF WHAT, WHEN, HOW, WHERE,
AND WHY THEY BUY.
The advertising of mobile &The explosion of data
![Page 13: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/13.jpg)
Confidential and Proprietary to spotad ltd.
Clients & Partners
oplytic
![Page 14: Contextual mobile advertising in real timefiles.meetup.com/1724909/Spotad_NYEMJune2015 .pdf · E-Commerce Today 2015 has been the year of Mobile for e-commerce Mobile represents 40-50%](https://reader034.vdocuments.net/reader034/viewer/2022042802/5f3e3ac6fca8644c950c1eeb/html5/thumbnails/14.jpg)
Contextual mobile advertising in real time
Confidential and Proprietary to spotad ltd.