contracting in agilem umfeld

Von der Mücke zum Elefanten und zurück

Herausforderungen bei Investentscheidung und Contracting in der agilen Welt

Dienstag, 23. Oktober 12

Dr. Heico KochMarkus Hippeli


do the right things!

do things right!


e-Business


time-to-market


holistic


accelerated learning


responsibility

success

pragmatism character

alliance

integrity


lean & agilea question of mindset


sources


Outsourcinga question of targets


make or buy?


project = uncertaintiesDienstag, 23. Oktober 12

finding a way


most projects fail

no validation of hypothesis, so no iterations to improve

missing experience to control a startup / unclear kpi


BusinessModelGeneration

ProductMarketFit

Scale

3 development stages

magic happens here


business model canvas

compas to keep main business focus

to gain „objectivity“ on decisions

keep 9 topics in focus

your business model is your product


1 4

83 5

92

67

1. problem

2. customer segments

3. unique value prop

4. solution

5. unfair advantage

6. revenue streams

7. cost structure

8. key metrics

9. channels


BusinessModelGeneration

ProductMarketFit

validated learning through

experients and pivots


1 hour:

what is „green“ and „knowledge“?

what are my hypothesis?

... you have a continous pilot

how do I check these?


42Dienstag, 23. Oktober 12

contracts matter


Roadmap


fixed price vs. tmDienstag, 23. Oktober 12

cooperation


light

fast

flexibleDienstag, 23. Oktober 12

build

measurelearn

ideas product

data


building your product


What to build?

Collect your ideas!Dienstag, 23. Oktober 12

•

prioritize: What do I want to learn this week?

you have your living roadmap! (backlog)


Focus on THE essential to check your guess!

It is about imperfection!Dienstag, 23. Oktober 12

measure your hypothesis


AARRR ....


AquisitonActivationRetentionReferral Revenue


Understand the real needs behind the feedback! Build new hypothesis ....


often it is the small things that matter


culture issue: failing is ok - fail fast !Dienstag, 23. Oktober 12

key take aways

• focus on business factors (9 areas of canvas)

• work with real customers

• experiment and learn - critical, & analytical

• use short cycles and small changes

• reduce, reduce, reduce


"Try? Do or Do not. There is no try.“


http://www.youtube.com/watch?v=q3hn6fFTxeo

http://www.youtube.com/watch?v=q3hn6fFTxeo

landed
