2 0 1 7 A B A C O N V E N T I O N

March 26-29Boca Raton Resort & Club

Boca Raton, Florida

P R O G R A M

Join Us To Be Stronger Together

Register Today at www.americanbakers.org/2017ABAConvention

Join industry leaders to:

ABA & B&CMA Invite You to Join Us to Be Stronger Together!

• Develop new connections• Reinforce existing relationships• Exchange ideas• Find solutions for baking businesses• Get an update on the ABA B&CMA merger• Hear from high-profile business and industry speakers

“By working together and capitalizing on the strengths of both ABA and B&CMA, we will provide higher levels of service and value for our members and organizations.”

— B&CMA Past Chairman Bill Quigg, Richmond Baking Co.

“The value proposition and the relevancy that each of our organizations brings to to the table together will be much greater than the two parts.”

— Robb MacKie, President & CEO, American Bakers Association

8:00 am – 12:00 pm11:00 am – 2:00 pm

1:00 pm – 5:00 pm2:00 pm – 3:00 pm2:00 pm – 6:00 pm3:00 pm – 4:00 pm7:00 pm – 9:00 pm

Membership Meeting Refreshments Sponsored by

Lallemand/American Yeast Division

Saturday, March 25

Join Us to be Stronger Together

Convention Schedule

4:30 pm – 5:30 pmNextGenBaker Reception

6:00 pm – 7:30 pmWelcome ReceptionOfficially kick-off your convention experience by catching up with old friends and meeting new colleagues at this opening reception.Sponsored by The Millers: ADM (Archer, Daniels, Midland), Ardent Mills, Bartlett Milling Company, Bay State Milling Company, Grain Craft, Miller Milling Company and North Dakota Mill

(Meetings by Invitation)

6:45 am – 7:30 amATBI Board of Directors Meeting (By Invitation)

7:30 am – 9:15 amATBI Breakfast“Strategic Leadership and Crisis Management”

General John Allen — Four-Star Marine Corps General (Retired)

General Allen will discuss the crucial elements of leadership and leading an organization in times of crisis. He leads audiences through the process of making time-sensitive decisions that involve risk and explains how to manage competing priorities. Sponsored by Bundy Baking Solutions, Lawrence Foods, Mother Murphy’s Flavors and StarPak LTD

Monday, March 27

IBIE CommitteeABA Policy Planning Session with ABAExecutive Committee & Policy ChairsQBA MeetingAudit & Finance Committee Meeting AIB MeetingABA Executive Committee MeetingABA/ATBI Boards Dinner

Sunday, March 268:00 am – 1:00 pmIBA Meeting (By Invitation)

8:30 am – 12:45 pmABA Board of Directors Meeting & Lunch (By Invitation)

Highlights include:

Welcome from ABA President & CEO Robb MacKieState of ABA — Chairman Fred Penny, Bimbo Bakeries USAABA and B&CMA Merger VoteABA Policy Priorities Update from Government Relations TeamGrain Foods Foundation Dialogue — “Fresh Take Talks”

•••••

12:45 pm – 1:15 pmNew Attendees ReceptionIf this is your first ABA Convention, this is a great opportunity to meet ABA Board members, ATBI Ambassadors, and fellow first-time attendees — ABA welcomes and encourages all B&CMA members to attend!Sponsored by B.C. Williams Bakery Service

1:30 pm – 4:15 pmABA All Membership Meeting (All Welcome)

Convention Schedule

Register Today at www.americanbakers.org/2017ABAConvention

12:00 pm – 1:30 pmBBQ Luncheon (All Welcome)Break bread together and recharge between business sessions.Sponsored by Burford Corp., Colborne Foodbotics, Corbion and Lockton Companies

Monday, March 27 (Continued)9:30 am – 12:00 pmMorning Business SessionSponsored by Bemis

The baking business is encountering a variety of disruptions including fast and vast changes in commerce, consumer preferences, and the supply chain. This requires bakers to bemore in tune with customers’ changing needs and open tonew sales avenues to drive top-line growth.Panel Sponsored by Dawn Foods, Inc.

What changes is the industry seeing with the consumer, consumer preferences and the channels used to connect with the consumer? How relevant is disruption to the baking industry? Is it just hype or are we seeing real change? What does all of this mean for the baking business and how do we deal with this disruption?

Where are the emerging opportunities for bakers and how should they position themselves?

“Jump Starting Bakery Sales: Evolving from Category Management to New Shopper-Centric Retailing”

Renown Category Management Experts:Jean-Michel Fally — Principal of Deloitte ConsultingWin Weber — CEO of Winston Weber & Associates

• Moderator: Cyrille Filott, Rabobank • Aline Clavellina, Grupo Bimbo • Danielle Gould, Food+Tech Connect

This session will reveal the core elements of the shopper-centric retailing business. These two renown experts will identify what bakers need to know to position themselves to take advantage of the evolution away from the category management model. They will review the key components of shopper-centric retailing; the advanced shopper solutions planning process; retailer operational changes and the implications for bakers as a key suppler relationship. This coming evolution will be a key factor in driving industry growth in the future.Sponsored by Middleby Bakery Group

12:00 pm – 1:30 pmSpouse Event — TBAMore information will be sent to members in the near future.

Monday Afternoon Refreshments Sponsored by

DuPont Nutrition & Health

Panel Presentation: “Disruption — Business as Unusual”

Featured Panelists:

Weber

FallyFally

Weber

Two more speakers will be announced in the near future.

Filott Clavellina GouldFilott Gould

This panel will explore:

4:00 pm – 5:00 pmPAC High Donors Roundtable (By Invitation)Political insider Dana Perino will provide behind-the-scenes insight into the political climate in Washington with American Bakers PAC VIP Members. Sponsored by Bundy Baking Solutions

Convention Schedule

Join Us to be Stronger Together

Monday, March 27 (Continued)

“Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business”

1:30 pm – 3:00 pmAfternoon Business SessionSponsored by MGP

Jason Dorsey — Bestselling Author and Millennials Expert

American Bakers PAC Speaker: Dana Perino — New York Times bestselling author and Co-host of Fox News Channel’s The Five

7:30 pm – 9:30 pmAmerican Bakers PAC Dinner (By Invitation)“Politics in Washington — What’s Ahead for America?”

Wi-Fi Service on Sunday and MondaySponsored by Bellarise

Room Key Cards Sponsored by Cain Food Industries, Inc.

Convention Amenity Sponsored by Manildra Group USA

Digital DailiesThe Austin Company

Wine Welcome Gift fromLallemand/American Yeast Division

Lanyards Sponsored byFormost Fuji Corporation

General SponsorsKalustyan Corporation and toolBox Software North America Inc.

ABA Thanks Additional Sponsors:

With four generations in the workforce and five generations in the marketplace, companies today are faced with unprecedented generational challenges. Dorsey will discuss how this generational divide makes bakers’ jobs more important, yet more difficult than ever. Dorsey will share surprising data, firsthand stories, and step-by-step actions that will help to drive sales, communication, engagement, recruiting and more.Speaker Sponsored by Berry Plastics and The Peerless Group

6:00 pm – 7:30 pmCocktail ReceptionEnjoy cocktails and hors d’oeuvres while networking and socializing with industry colleagues at this popular event.Sponsored by Bemis

Former White House Press Secretary and public relations expert Dana Perino will share her insights on presidential transitions and communication strategies, and give a behind-the-scenes understanding of media and messaging in today’s political climate.Dinner Sponsored by Markel Food Group

2:15 pm – 5:00 pmTennis TournamentJoin us on the courts of the Boca Raton Resort & Club as we serve up fun-filled, exciting, championship matches. Beverages and prizes will be provided. Attendees, spouses and guests are welcome. Sign up when you register. Fee is $50 per person.Sponsored by Barth Packaging Inc.

5:30 pm – 7:30 pmFarewell Reception — “1940’s Bon Voyage” — Join us as we go back in time for this 1940’s wartime-inspired reception. Wear any American wartime garb you might have handy, or just dust off any fun vintage attire in your closet and get ready to swing the night away as we close out the 2017 ABA Convention!Sponsored by AB Mauri and Kwik Lok Corporation

1:15 pm – 2:30 pmSports Lunch (All Welcome)All ABA Convention attendees are welcome Sponsored by ABM and Intralox

Beverage Carts: SPF and Rehrig Pacific Co.Tournament Prizes: AMF Bakery SystemsJ&K Hole-in-One Contest: J&K IngredientsGolf Amenity: Kwik Lok Corporation and SPFGolf Caps: Shick SolutionsTrophies: Commercial Food Sanitation LLC, an Intralox Company Golf Balls: DuPont Nutrition & Health

2017 ABA Convention | March 26-29 | Boca Raton Resort & Club

Wednesday, March 297:30 am – 9:00 amGet-Away BreakfastGrab a bite to eat or a cup of coffee and say goodbye to fellow attendees before catching your flight back home.

Sports Day!

Tuesday, March 28

See You Next Year!2018 ABA Convention

April 14-18The PhoenicianScottsdale, Ariz.

Golf Pros Sponsored by ATBI, Red Star Yeast Company LLC, and McGahee, Lacy & Associates — Packaging Specialists

Dennis Satyshur, Head Pro, Caves Valley Golf Club, is back and will be helping golfers hone their skills on the course.

Dennis Satyshur, Head Pro, Caves Valley Golf Dennis Satyshur, Head Pro, Caves Valley Golf Club, is back and will be helping golfers hone Club, is back and will be helping golfers hone their skills on the course.their skills on the course.

Dan Boever, World Long Drive Champion and trick-shot artist — among the most popular performers on the golf exhibition circuit.

6:30 am – 7:15 amGolf BreakfastSponsored by D. Thomas & Associates, Dunbar Systems, Inc. and LeMatic, Inc.

6:45 am – 1:00 pm24th Annual Paul Abenante PEC Golf TournamentThe golf tournament is open to all attendees, spouses and guests, but is limited to 144 players. This is a shotgun start, scramble-format event. Pairings based on handicaps. To participate, sign up when you register. The golf fee is $175 per person.Sponsored by BEMA, Buhler Inc., Kwik Lok Corporation, and sponsoring member companies of the Allied Trades of the Baking Industry

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Join Us to be Stronger Together

Designed by legendary architect Addison Mizner, Boca Raton Resort & Club, A Waldorf Astoria Resort has reigned as an icon of elegance for more than 80 years. Today, the resort remains faithful to its glamorous past, while radiating a vibrant energy, offering infinite amenities to every type of guest.

Situated on 356-acres in fabled South Florida, this eclectic, private village offers the best of all worlds: an award-winning spa, championship golf and tennis, expansive beach and luxury marina – all just steps from your door.

Resort InformationBoca Raton Resort & Club501 East Camino Real|Boca Raton, FL 33432

Reservations: $359 per night plus tax (Single/Double) Phone: 888-543-1277 | Ask for the ABA Convention rate.

Reservation cut-off: March 2, 2017 After March 2, room rates will be based on space and rate availability. Cancellations must be received 72 hours prior to check-in date.

Location & Car RentalFlights: Fort Lauderdale/Hollywood International Airport is approximately 35 minutes from the Resort; the Palm Beach International Airport is approximately 45 minutes from the Resort.

Hotel Parking: Valet parking is available — $37 fee for overnight/night.

Hotel & Registration Information

DiningExperience a myriad of unforgettable restaurants and bars at Boca Raton Resort & Club — from fine dining and cocktails to grab-and-go snacks, you’ll find plenty of options to choose from — all with our quintessential True Waldorf Service. Call (561) 447-3640 for dinner reservations at the finer restaurants.

Register Today at www.americanbakers.org/2017ABAConvention.

To Register:

AttireReceptions will be held outside (weather permitting), so a jacket or light wrap is advisable. Daylight savings time will allow extended daylight and warm weather.

Business Attire• Welcome Reception• Monday Evening Cocktail Reception• American Bakers PAC Dinner

Business Casual• Meetings and Business Sessions• Barbeque and Sports Luncheons (sports attire)

Registration FeesABA Member Registration Fee Through March 2: $1,475ABA Member Late Registration Fee Starting March 3: $1,575Non-Member Registration Fee Through March 29: $1,950 Spouse/Non-industry Guest: $175

Themed Attire (Suggested)For Tuesday evening’s “1940’s Bon Voyage” Reception, come rocking your best vintage look, or for more fun, come in wartime-inspired attire!

American Bakers Association • 202-789-0300 • www.americanbakers.org • #StrongerTogether

Join Us to Be Stronger Together at the 2017 ABA Convention

“The ABA Convention gives me an opportunity to meet with the entire trade under one roof. It’s a tremendous forum for catching up with colleagues in the baking industry. I’ve gone away from every convention with notes and things that I can take back to implement in my business.”

“The ABA Convention is a great opportunity to touch base with our Kroger customers and suppliers. The face time and business sessions takeaways are invaluable.”

— Erin Sharp, The Kroger Co.

“The Convention is THE meeting you don’t want to miss each year. It’s a great event for our company because I get to see most of my customers all in one place and there are multiple networking opportunities — from the receptions to the golf to just hanging out during the coffee breaks. It’s a great place to conduct business, but in a relaxed, casual atmosphere. And as a sponsor, it shows our support to ABA and the industry, and it helps us keep our brand visible and on the forefront.”

— Fred Springer, Burford Corporation

“When it comes to the ABA Convention, you just have to come. You have to experience it firsthand. A key in the baking industry is knowing one another and making sure that we’re working together on common causes as well as common solutions. By being here, you are able to get to know people face to face, and that really makes a difference.”

— Jared Cawley, The Bama Companies

— Fred Penny, Bimbo Bakeries USA