Conventions we used in our music video

Willemijn May - Fire

Costume The genre of our video is pop. Most artists in pop videos are dressed up in fashionable, stylish and mainstream clothes, that are the latest trends. In our video we styled the artist with a patterned top and skirt, topped with a trendy denim jacket and a parka coat. A lot of female teenagers today wear these outfits to keep up with the latest fashions. Rihanna is one of the biggest fashion icons for teenage girls today .

Mood Artists actions are happy, lively and

fun. The artists mood is expressed through her facial

expressions. We showed this happy, lively and fun vibe

by having the artist smile and have fun

throughout the video. There is a lot of joy shown when

the artist runs around the field with the smoke

grenade. This shot shows our artist as being free and fun,

similar to many pop videos today.

Camera Shots

Editing on the beatCutting on the beat is a rule that almost every music video will follow, whatever the genre, as it emphasises the tempo of the song. For example at the start of the video we matched the visuals of the artist banging a drum to the drum beat of the song. Furthermore, we edited short montage clips of jump cuts that were edited to the fast drumbeat before the chorus. I feel this was a strong add to our video. We also made the lip syncing in good timing, which is very important to do well as if it is done in the wrong timing it is easily noticeable and appears unprofessional.

ThemeMost music videos stick to a theme throughout and I feel the theme of our video is nature. The whole video is shot in a park which conveys the core of nature: grass, trees and plants. We also used natural lighting to emphasise the nature aspect of the setting. Moreover, the artists hair and make-up was simple and kept to a minimal to match the element of nature.

ThemeMost music videos stick to a theme throughout and I feel the theme of our video is nature. The whole video is shot in a park which conveys the core of nature: grass, trees and plants. We also used natural lighting to emphasise the nature aspect of the setting. Moreover, the artists hair and make-up was simple and kept to a minimal to match the element of nature.