converging to the cloud

5/21/2018 Converging To The Cloud

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www.mobily.com.sa

Converging To

The Cloud

Ayman AyoubDirector Business Products

Mobily

Mobily CIOs Summit 2012


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4/17/2012 Mobily CIO Summit 2012Confidential

From the Main Frames in 1960s Converging to the Cloud in 2010

Mobily Strategy and Infrastructure Evolution

Mobily Data Center Highlights

Mobily Network Vision and Highlights

Mobily Business Products

Table of Content

2.

3.

4.

5.

6.

Mobily Company Profile1.


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40% market share.

700million shares issued.

7billionin paid up capital.

Share face value SAR 10.

Awardedlicense in summer 2004. Listed on Tadawulin December 2004.

Launched Commercially on May 25th,2005

Ownership Structure

Formalized acquisition of Bayanat Al Oulaby April 2008.

Formalized acquisition of ZajilInternationalTelecommunications in November 2008.

61.4%

Publicly listed andminority

shareholders

11.2%

GOSI27.4%

Etisalat(UAE)

Profile Highlights

Acquisitions

Public Disclosure

COMPANY BACKGROUNDABOUT MOBILY


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COMPANY BACKGROUNDABOUT MOBILY

Market Leadership

Has the largest active mobile broadband base in MENA (6.3 million active subscribers).

Has the largest HSPA/HSPA+ Network in the Kingdom. (population coverage rate of 94%)

420 interconnections agreements for roaming services.

Most active Operator in Data Transfer (Data transmission on Wimax and HSPA reachesmore than 400 terabyte)

Operator to offer 100 Gig Transport

Operator to launch TD-LTE in MENA.

Saudi operator to obtain 3G mobile license from CITC, (early 2005)

Saudi operator to offer consumers BlackBerry Internet Service (BIS) (May 2007)

Operator to launch iPhone 3G in the Kingdom of Saudi Arabia. (Feb 2009)

Operator to test for the IPV6


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In 2011

Mobily data centre receives the highest rating from the Institute (UPTIME) World. ME best telecom company ,Arabian Business . (2011)

In 2010 ME best operator award, Comms MEA magazine, November 2010. ME best innovative data center , Cisco award 2010.

In 2009 MobilysSaudi National Fiber optic Network (SNFN) won Arabian Technology Award for

2009 ahead of nominations by 14 other Middle Eastern telecom companies.

In 2008 Forbes Arabia recognized Mobily as 17th most visible brand regionally Mobily won the Best (Islamic Finance 2007) from Euromoney Conference

COMPANY BACKGROUNDAwards and Recognition
http://images.google.co.uk/imgres?imgurl=http://www.arabiancircle.com/images/world_economic_forum_20-1-04_thumbnail_new1.gif&imgrefurl=http://www.competitivemalta.com/competitivemalta/content.aspx?id=39096&h=148&w=163&sz=4&hl=en&start=8&um=1&tbnid=Q7_RM1H48hEwZM:&tbnh=89&tbnw=98&prev=/images?q=world+economic+forum&svnum=10&um=1&hl=en&sa=Nhttp://www.terrapinn.com/2007/twame/index.stm


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Saudi Arabia at a glance

Saudi Arabia- GDP evolutionUS$- Bn

Source : IMF, Saudi Arabia

The kingdom is now considered as the economic powerhouseof Gulf Cooperation Council (KSA represents44% of theGCC GDP)

Saudi Arabia sits on more than 20% & 10% of worlds oil &gas reserves respectively

Diversification strategy, the Kingdom is significantly investingon new infrastructure projects in order to develop the non-oilsectors

The Saudis 9th development plan represents an investmentof US$385.2Bn (2010-2014) split as follow:

manpower development / $194.9Bn educationsocial development & healthcare / $73.2Bn healthcareeconomic resource development / $60.9Bn verticals, utilitiestransport & telecommunication / $29.7Bn transportationmunicipal & housing development / $27Bn real-estate

Recent announcement to increase the 9th development planby +67%

Manpower development is the key spending area as KSAsuffers from an insufficient amount of knowledge workers

that ultimately will become the cloud users (see next slide formore details)

656608

564520

476434

0

100

200

300

400

500

600

700

CAGR +9%

201520142013201220112010

GDP constant price

16%

7%

8%

19%

51%

Municipal & housing development

transport & telecommunication

economic resource development

Social Development & Healthcare

manpower development

9thdevelopment plan spending

Source : Saudi Arabia, Official website + Internal Assessments (OBS HQ/ EEMEA region)

16%

Saudi Arabia Economic Figures


7/394/17/2012 Mobily CIO Summit 2012Confidential


Historical Trends in the IT Industry

Electronic Data

Processing EDP

(IBM Main Frames)

1960

Historical Trends

in the IT Indus try

IT Industry Trends Evolution

First application of computing tobusiness.

Firms recognized the potential ofefficiency of systems

Period Highlights



Electronic Data

Processing EDP

(IBM Main Frames)

1960

Rise of the

Software and

Microprocessors

1970

Historical Trends

in the IT Industry




Period Highlights

The birth of major chipset andprocessors giants such as Intel and

AMD The Artificial Intelligence hype came

into existence Structured Programming makes an

entry in the middle of this era High demand for programmers

exceeded the supply



Electronic Data

Processing EDP

(IBM Main Frames)

1960

Rise of the

Software and

Microprocessors

1970

PC Revolution

1980Historical Trends

in the IT Industry




Period Highlights

1981: DOS operated IBM PC

1983: Lotus 1-2-3 spreadsheet thekiller PC application

1985: Intel produces the 80386microprocessor

1987: the first IBM PC operatingsystem OS/2 that allows people to usea mouse



Electronic Data

Processing EDP

(IBM Main Frames)

1960

Rise of the

Software and

Microprocessors

1970

PC Revolution

1980

The World Wide

Web (www) is

Born

1990

Historical Trends

in the IT Industry




Period Highlights

1989: Tim Berners-Lee and his teamat Cern develop the web

1991: IBM partners with Apple andMotorola after Microsoft falls out withIBMover its big enterprise OS project,Windows NT

1993: Linus Torvalds develops Linux 1994: Marc Andressen and Jim Clark

release the web browser Netscape 1995: Microsoft launches Windows 95


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Electronic Data

Processing EDP

(IBM Main Frames)

1960

Rise of the

Software and

Microprocessors

1970

PC Revolution

1980

The World Wide

Web (www) is

Born

1990Convergence ofNetworks (Voice,Video, Data)

(TCP/IP)

2000

Historical Trends

in the IT Indu stry




Period Highlights

Rise of IP Based communication Multimedia conferencing can include

video, documents and other contentin addition to audio.

Desktop videoconferencing over aconverged network

UC can speed decision-making,improve customer support, increaseproductivity and deliver tangiblebusiness benefit


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Electronic Data

Processing EDP

(IBM Main Frames)

1960

Rise of the

Software and

Microprocessors

1970

PC Revolution

1980

The World Wide

Web (www) is

Born

1990Convergence ofNetworks (Voice,Video, Data)

(TCP/IP)

2000

Data Centers

& the Cloud

in 2010

2010

Historical Trends

in the IT Indu stry





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Data Center The New Utility Company

This synergy is all possible because of data centerswhich have become the new computing power utility

company.

The 21stCentury lifestyles infrastructure has driven us to

have data centers just like we have power plants andwater desalination plants

This Convergence has turned the old and classic TelcoCOs into smart fault tolerant buildings we call Data

Centers

The usage of software and applications in oursmartphones, PCs, Tablets, is now very common

everywhere interconnecting us around the globe

Today, Telecom, TV and IT services, have converged intoone network (voice, video, and data)




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Mobile Operator

GSM

Data Services

Data Center

Managed Services

Managed

Cloud Services

Mobily Strategy Evolution

Mobily Strategy and Infrastructure EvolutionEvolve from a Mobile Voice Operator to Full ICT Provider

2005 2006 2007 2008 2009 2010 2011 2012


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Data Centers Expansion PlanMobilysData Center Expansion Plan and Highlights

Mobily Data Center Geographic Expansion

KSARegion

Central

Western

Eastern

Northern&Southern

Total

CurrentSites

7

9

5

2

28

FutureSites

6

2

2

5

16


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Data Centers Expansion PlanCurrent & Future Enabled Capacities by Region

Region

Current

Area

(m2)

Future

Area

(m2)

Current

Power

(KW)

Future

Power

(KW)

Central 9,186 6,192 10,270 15,456

Western 3,347 9,102 2,700 18,160

Eastern 683

3,360 2,500

7,840

Northern 2,592 4,620 839 11,360

Southern 326 780 440 1,920

Total 16,135

24,054

16,748

54,736

10,270

2,700 2,500839 440

15456

18160

7840

11360

1920

0

4,000

8,000

12,000

16,000

20,000

Central Western Eastern Northern Southern

Current & Future Power

Current Power (KW)

Future Power (KW)

9,186

3,347

683

2,592

326

6192

9102

3360

4620

780

0

2,000

4,000

6,000

8,000

10,000

Central Western Eastern Northern Southern

Current & Future Area

Current Area (m2) Future Area (m2)



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Data Centers Expansion PlanCurrent & Future Enables Capacities Kingdom Wide

40%

60%

Current & Future Area

Current

Future

23%

77%

Current & Future Power

Current

Future

16,135

40,189

0

5,00010,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2011 2013

Future Enabled Area Capacity (m2)

16,748

71,484

0

10

20

30

40

50

60

70

80

2011 2013

Future Enabled Power Capacity in Mega Watts



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New Data Centers HighlightsFacilities Under Construction

New Data Centers Under Construction Across the Kingdom

Dammam Jeddah 2 Riyadh Melga2

Jeddah R.O. Abha Ahsa


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New Data Centers HighlightsFacilities Under Construction

New Data Centers Under Construction Across the Kingdom

Onaizah Jeddah Safa Riyadh Malaz

Khobar Rakah Makkah Madinah


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New Data Centers HighlightsMelgha 2Tier IV DC Riyadh

8.4MW Capacity

3,400m2White Space

Q3 2012 Complet ion

Mobily Riyadh Melgah 2 DC


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New Data Centers HighlightsJeddah Tier III DC

10MW Capacity

5,300m2

White Space

Q2 2012 Complet ion

Mobily Jeddah DC

C


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New Data Centers HighlightsDammam Tier III DC

Mobily Dammam DC

7 MW Capacity

2700 m2White Space

Q2 2012 Complet ion

N D t C t Hi hli ht Diff ti ti


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New Data Centers Highlights - DifferentiationCompliance and Certification Standards

Tier Certification of Design Documents (TCCD)

Tier Certification of Constructed Facility (TCCF)

Operational Sustainability Tier Rating (Gold, Silver,Bronze),

International Standard Organization (ISO 9000:2008)

ITIL, IT Infrastructure Library

Lead Environmental Engineering Design (LEED)(Platinum, Gold, Silver, Bronze)

EU Code of Conduct

SAS 70/2 (Colocation), American Institute of CertifiedPublic Accountants (AICPA).

PCI Standard, Information Security Audit and ControlAssociation (ISACA)

Compliance and Certifications of Mobily DCs

N D t C t Hi hli ht S it
http://sas70.com/index.html


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Cloud Architecture

Governance andEnterprise Risk

Management

Legal Issues:Contracts and

Electronic

Discovery

Compliance andAudit

Management

InformationManagement and

Data Security

Interoperabilityand Portability

TraditionalSecurity,Business

Continuity, and

DR

Data CentreOperations

IncidentResponse

ApplicationSecurity

Encryption andKey Management

Identity,Entitlement, and

AccessManagement

VirtualizationSecurity as a

Service

New Data Centers Highlights - SecurityCSA Beyond Architecture: The Areas of Critical Focus

Benchmark - Cloud Security Alliance

Governing in the cloud

Operating in the Cloud

N D t C t Hi hli ht Effi i


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Facility Infrastructure

Inefficient energy consumption detection Ultimate PUE reduction Modular trend deployment adoption Vendors overlapping reduction and equipment standardization

IT Infrastructure Improved server utilization efficiency (SUE) by virtualization Use dynamic IT load distribution and load balancing (hybrid cloud) Move work load to off-peak hours locations (resources sharing) Plan for future needs of Converged network services (Flexibility and Scalability)

Personnel Improved Processes efficiency (Plan, Design, Build, Operate, Optimize) Ensured up-to-date view on Space, power, and Cooling (BIM, DCiM, BMS,) Improved Staffing Technical Expertise and Learning Process (TNA) Centralize IT management & Facilities infrastructure

New Data Centers Highlights - EfficiencyEfficient Infrastructure and Operations measures

Efficiency Measures of Mobily DCs

I ti N t k Vi i


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Control Plane Signaling andRouting

releases and then restores thefailed peer in the event of a failure

Fiber Line

Working Path

Protection Path

Mesh Restoration ofProtection Path

(previously the working path)

50 mstail-endswitch

System computesdiverse routes

50 mstail-end switch

after 2nd failure

OTN

Innovative Network VisionKingdom Wide Mesh Restorable Network


I ti N t k Vi i


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Single physical network partitioned intomultiple logical sub-network slicesacross the entire kingdom!

Each color represents a unique opticalVPN

Circuit creation adds a parameter to

specify the network color Path computation restricts path towithin required sub-network color

Create private logical circuits and limitrestoration to within own VPN

Private optical sub-networks

Private Dedicated Intelligent

Optical VPN C

Link bundle

Optical VPN B

Optical VPN A

Optical Private Logical Lines

Innovative Network VisionAbility to Offer Optical Private lines

Infrastructure Slices

I ti N t k Vi i


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Network Bandwidth Partitioning between Infrastructure and Cloud Elastic

Global Mesh

Network

Physical Network Topology

Mobily Infrastructure NetworkCloud Network Partition

Logical Instances Logical Instances

1

2

4

3

5

6

7

89

1011

12

13

14

15

16

17

1

2

4 5

6

5 2

6 26 3

8 2

3

12

13 3

14 13

1

2

8

10

10 12

Innovative Network Vision

Optical Private Lines

Inno ati e Net ork Vision Feat res


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High CapacityUltra Low

Latency

Data Center Interconnectivity Dynamic Cloud

Data Center A Data Center B

DWDM

Exchange of

Choice

Hedge

Fund/

Brokerage

Office/

PrimeBroker

Backup and

Recovery

DWDM

WDM

10G 40G 100G

DataCenter A

Cloud Data

Center

DWDM

Innovative Network Vision - FeaturesApplication Scenarios that simulate the reality


Cl d I t DC b kb


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Cloud Inter-DC backbone

DC-A

DC-B

DC-C

Point-to-Point

Static and On-

Demand

Any-to-AnyCBE

CBE

shared

uplink

Converged Data Center Fabric

VirtualizedWorkloadsVM VM VM

CBE

On-Demand, High-Performance Packet-Optical Mesh

Optical Private Lines

Greater network (Data) availability Supports Bandwidth on Demand to react to Data Centre Application Processes Supports combinations of Public & Private Cloud via OVPN providing secure, segregated B/W Integrated Packet, Storage and TDM services via converged OTN-Packet switching technology

Cloud Inter DC backbone


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So during the last Japan disaster, many cable systems

were cut. Even if its a seven or eight cable system,

these cable systems had 15-20 cuts. And it wasnt just

one event, we had multiple aftershocks. If you

remember, every two days or three days there was

another aftershock. Well the [Verizon] network survived

all of those within 50 milliseconds. We have not lost asingle circuit for any customer, or dropped a packet

during the whole situation.That is owed half to the physical network diversity, but

also the dynamic mesh networks ability to see all these

paths and restore dynamically within milliseconds.

Case Example

Cloud Inter-DC backboneOn-Demand, High-Performance Packet-Optical Mesh

Japan Earthquake in 2011 had acatastrophic impact on the Telecominfrastructure, but not on the services offeredto the end customers, as quoted below byVerizon VP of Global Network Planning

Border & International connectivity


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via Mobily Landing station

Saudi Arabia

via Mobily Landing station

Pak/ Ind / Bngl/ Sri. / Sing./ Mal. /

Phil. / Aus.,etc.

To Europe & US

Jordan

Fujairah

Cable Station ETISALAT

Kuwait

UAE

Bahrain

Qatar

Yemen

Riyadh

Jeddah

Salwa

Batha

Dammam

Haqal Manama

Cable Station

Existing Border Connectivity

Planned Border Connectivity

FOG

SMW3, SMW4, FLAG, FALCON

SEACOM / TGN

Iraq

SyriaTE Data

Egypt

Khafje

Jizan

Terrestrial Network

International Network by Carriers

FLAG,

TGN Eurasia

Dammam

Mobily Existing International Connectivity Network

Mobily International Connectivity Network



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Border GatewayCable Station

Electricity

SMW3

SMW4

SEACOM

FLAG/FALCON

FOG

IMEWE

Jeddah(Mobily)

JED CLS

Aqaba

CLS (JTG)

Fujairah

CLS

To Kuwai t

To Bahrain

To Qatar

To UAE

To Yemen

To Jordan FOG

Bahrain

CLS

TGN Eurasia

Border & International connectivityMobily International Connectivity Network

Mobily Existing International Connectivity Network

ICT Market Landscape / Service Stack


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ICT Market Landscape / Service Stack

CONNECTIVITYFIXED & MOBILE

VPN WAN LAN

SECURITY HOSTING STORAGE

APPLICATIONS WEB SYSTEM

SERVICES INTEGRATION

BUSINESS PROCESS DESIGN

BUSINESS

STRATEGY

NETWORK

SERVICES

IT

SERVICES

BUSINESS

SERVICES

UNMANAGED

MANAGED

Conventional Service Stacks

FULL OUTSOURCING


ICT Market Landscape


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Market growth is primarily driven by the increasing business requirements for flexibility, On

Demand, Scalability, mobility, efficiency and virtualization

ICT Landscape

BPO

ICTConsulting

Education& Training

NetworkIntegration

SystemsIntegration

Business

Continuity

Utility

Computing

Applications

Management

Software

as a Service

Managed

Hosting

Managed

Storage

Managed Content

Distribution

Managed

Security

Computinginfrastructure

Networkinfrastructure

EnterpriseCommunications

Devices

Internet and broadband services Mobile voice and data servicesFixed voice services

NetworkOutsourcing IS Outsourcing

Support & Maintenance Services Installation & Configuration Services

Helpdesk + First line support

Managed Desktop

Services

Managed Network

ServicesManaged Comms

Carrier services

Managed Services /Execution Services

and Outsourcing

Professionalservices

Businesstransformation

Product SupportServices

Comm. hw/sw

Conventional Service Stacks



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How did KSA Market evolve in 18 months for HMS and Cloud Services

16

5

24

1713

24

3229

3233

17

222428

313133

4648

76

+340%

+59%+50%

Hosting /

Servers

Storage &

backup

Email File

Transfer

Instant

Messaging

ERP CRM WebConfer

ence

IT Security

solutions

Office

applications

2010

2012

+130%

Source : Forrester, Orange primary data

When comparing adoption intention in a recent study with a similar study carried out by Forresterresearch in 2010, we noticed an accelerated trend in the willingness to migrate some IT services to thecloud.

KSA Market Overview at a Glance


ICT Business Services


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ICT Business ServicesMobily B2B Services

Services empowering the businesses, transforming the way Businesses operate and reducing the

total cost of ownership

Telepresense Service

Cloud Based Services

Unified Communication Services

Colocation Service

Mobily Cloud Server Service


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Mobily Cloud Server Service

Scalable and flexible infrastructuredesigned for a pay as go/use

Easy and Fast Implementation withoutthe need of hardware, software, licensesor professional services purchase

Frees Up Internal Resources andfocuson business-critical tasks

Quality of Service offering 24/7 customersupport and an immediate response toemergency situations.

Features

Cost Reduction with pay as you usemodel, saving organizations money.

Phenomenal Increased Storage

capability enabling organizations to storemore data Mobility that allow users to access

information from anywhere Opex Reduction and Focus on main line

of business

Benefits

The first Public Cloud IaaS service in the MENA with complete e-Service



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Thank YouAyman AyoubDirector Business Products

Business MarketingMobily

Q&A

converging to the cloud

Documents

mobily cio summit

saudi operator

mobily strategy

active operator

mobily data centre

best operator award

kingdom of saudi arabia

terabyte operator