conversation, connections, content
DESCRIPTION
Presented at Atlanta Metropolitan State College Career Workshop. Students learned the basics of a sales pitch, how to meet people and use social media effectively.TRANSCRIPT
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Network, Navigate & NurtureConversation, Connections, Content
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Networking
A group of qualified individuals or support system, which you share information or exchange products or services.
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ConversationThe Pitch
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Conversation
0List your skills, interest, accomplishments (products or services).
0What do you want people to know about you?0Create your pitch or brand statement (1-2
sentences).
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Conversation
0Examples: 0My name is Michelle Ngome, I am a marketing
student looking to focus on marketing strategy and social media.
0My name is Michelle Ngome, I am an account executive for T-Mobile and manage a $10,000 portfolio.
0My name is Michelle Ngome, author of Network, Navigate & Nurture an insightful perspective on networking quickly.
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Conversation
0Tips0Brand Statement – quick, informative and
flexible.0Research company or individual.0Ask for business card.0Wrap up – Thanks for your time and best of
luck with your future endeavors.
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ConnectionsFind Influencers
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Connections
0Create a list of influencers based on:0Academia 0Profession/Experience0Company0Organizations0Events
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Connections
0To the right list where can this person be located?0 Email0 Phone Call0 Company0 Specific organization or event0 Mutual friendships0 Mutual interest0 Social Media
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Connections
0Social media can be your best friend if you use it Effectively! How to reach Influencers:
0LinkedIn – send a nice message and connect.0 Ask for an introduction through a mutual connection.
0YouTube – comment on influencers videos.0Blog – comment on influencers post.0Twitter – quick and direct post.
0Share and retweet influencers info.
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ContentOffline to Online
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Content
0Your social media content is an extension of your brand.
0LinkedIn – 0Professional, resume builder0Add your classes, skills,
organizations/involvement 0Share articles0Join groups
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Content
**Keep in mind that recruiters may check your social media profiles or Google you when they receive your resume.
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Takeaways
1. Conversation – brand statement to inform people about your interest.
2. Connections – Make yourself available to meet influencers.
3. Content – Use LinkedIn and post clean content on social media platforms.
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Connect w/ Me0Michelle Ngome 0Network, Navigate & Nurture: The Equation
to Strategic [email protected]
0Social Media0Twitter/Instagram: @Line250FB: NetworkNavigateNurture0#NetworkNavigateNurture