conversion optimization

9 Power Movers for Your Website

Craig Andrews@allies4me, [email protected]

3/6/2015 © 2012-2014, allies4me, All rights reserved 1

mailto:[email protected]

2

Sponsors

Diamond

In Kind

Gold

Platinum

What If?


X 1

Every month

Average Website


50% Improvement


100% Improvement



What is the top action you want

someone to take on your home page?

Can You Answer This Question?


Example

Time’s up!


Question

What action are you being asked to take?

Didn’t Know Get the App Correct


Question

What is the page about?

Didn’t Know Correct Correct &Correct CTA


Question

Did the brand appear trustworthy?

No Yes


Eye tracking

Watch the eyes!

What is Conversion Optimization?


In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.

Take 2


9 Conversion Power Movers


The Power of Visuals


60,000 X Faster

The Power of Distraction


The Power of Speed


0.4 seconds 15%

The Power of Asking


You have to ask me nicely

The Power of Authority


I sit around all day spewing random thoughts . . . .

I never even accomplished anything . . . .

Actually, I never really existed . . . .

But I still have more credibility than you!

The Power of a Promise


The Power of a Broken Promise


The Power of Copy


The Power of Simplicity


It Makes a Difference


The Power Movers


Use Visuals

Avoid Distraction

Use Social Proof

Always Ask

Focus on Site Speed

Make Strong Promises

Keep Your Promises

Use the Right Copy

Keep it Simple

27

Sponsors

Diamond

In Kind

Gold

Platinum

9 CONVERSION POWER MOVERSCraig Andrews

[email protected]

+1.512.333.1533

@allies4me.com


mailto:[email protected]

conversion optimization

Marketing