mivacon chicago - conversion optimization
DESCRIPTION
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.TRANSCRIPT
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CONVERSION OPTIMIZATION
PHILIP HANSEN
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About Conversion Optimization
• Use common sense• TEST & make data driven decisions• Know your customer• Know your goals
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Tools & Resources
• Google Analytics / Webmaster Tools / Unified Analytics
• Goal Funnels!• Visual Website Optimizer / Optimizely• KISSmetrics / MOZ• Pay attention to everyday shopping
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Disclaimers
• Common sense / holistic approach• Just because it worked for Johnny…• Low traffic sites
– General / social marketing– On-page SEO– Email Marketing
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HOMEPAGE
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Homepage
• Define yourself quickly & concisely
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Homepage
• Get them off of your homepage
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Homepage
• Slideshows
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Homepage
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Homepage
• Account creation & recognition
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Site Search
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Site Search
• Cater to these visitors!
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Site Search
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Category Pages
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Category Pages
• Display relevant data• Does ‘Buy Now’ make sense?
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Category Pages
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Category Pages
• Standard grid vs. line item
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Category Pages
• Consider ‘Quick View’
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Product Pages
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Product Pages
• Clear CTA – High on the page
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Product Pages
• Reinforce stock levels & shipping expectations
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Product Pages
• Customer generated content
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Product Pages
• Image submission / Instagram feed
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Product Pages
• Keep on page vs. redirect to basket
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Basket Page
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Basket Page
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Basket Page
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Basket Page
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Basket Page
• Editable attributes // 1 Click wish list
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Basket Page
• Minimize other actionable items (e.g. Remove button)
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General Checkout
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General Checkout
• Remove unnecessary global elements• Keep forms at top of page• Limit form fields / Consolidate ‘terms’• Make customer service accessible• Reinforce trust symbols• ‘Magic cookie’• Don’t yell “coupons” at them!• Pay attention to your goal funnel
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General Checkout
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General Checkout
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General Checkout
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Mobile
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DOWNLOAD THIS PRESENTATION AT:WWW.SLIDESHARE.NET/MIVAMERCHANT
PRESENTER’S NAME
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DOWNLOAD THIS PRESENTATION AT:WWW.SLIDESHARE.NET/MIVAMERCHANT