conversion optimization flowchart - yourthinkbox.com
DESCRIPTION
My Proprietary Conversion Optimization flowchart. How to integrate Retargeting and Marketing Automation strategies to increase conversions through the Sales Funnel.TRANSCRIPT
Copyright Malachi Threadgill 2013 1
Conversion Optimization
Flowchart
Conversion Optimization
2
Visit Website
Customer List?
Stop Conversion
Optimization
OptimizedCookie?
Place OptimizedCookie
Retargeting
Able to Identify?
Customer
Automation
Place Customer
Cookie
No
Yes Yes
Yes
Yes No
No
No
Customer List Placement
• 180 Days
• All Customer Emails
• Portal Login Success
• Cookie Resets with each login or email
Retargeting
3
Visit Retarget Eligible Page
Add To Retarget List
Leave ANPI
Visit eligible website
Targeted Display Ad
Ad Click?
View++
<= 5 Ad Vews /
Day
Landing Page
Form / Phone
Call
Update Retarget
List
Update Retarget List
Update Salesforce
Pause Campaign 1
Day
View++
No
Yes
YesYes
Yes
No
No
No
Continue Conversion
Optimization
Marketing AutomationClick Link or
User Interaction(form fill)
Send Acknowledgement
User Known?
Able to Identify?
End
Mail Sample
Wait XX Days
Nurture Email Series
Response?
Request Phone
Contact?
Alert Salesperson
Conversion?
Return to Nurture series
Yes
Yes
Yes
Yes
Yes
Move to Customer
List
Yes
Trigger if User Returns
to website
Trigger if User Returns to
website
No
No
No
No
Yes
No
4