How to convince your Boss

It’s time to go digital

The Web is a cluttered place. Amazing content is essential to break through the noise

“ Social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people's lives.

Source: http://www.reuters.com/article/2011/01/12/idUS210444896420110112

78%Of internet users conduct product research online

http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx

77%of us are now actively participating in digital media in some way

http://econsultancy.com/uk/blog/9806-is-the-1-participation-rule-dead-the-bbc-thinks-so

Smartphone adoption reached 49.7% penetration in February 2012 and is expected to climb to 70% of all mobile phones by the end of 2013.

(Nielsen)

The number of Americans owning at least one digital reading device (tablet, Kindle, Nook, etc.) jumped from 18% in December 2011 to 29% in January 2012

(Pew Internet)

90% of B2B marketers are using content marketing to grow their businesses. Source: www.contentmarketinginstitute.com/original-research/b2b-content-marketing-2010-benchmarks-budgets-and-trends/

77% of marketers cite custom content and media as an effective way to communicate with current customers.

www.contentmarketinginstitute.com/resources/survey-on-marketing-media-and-measurement/

The opportunity….

Marketers and publishers can create digital editions with enhanced features…

in house

Marketing collateral, Newsletters and Brochures can be easily distributed… via your own website

The Benefits….

Statistics

• Hard copy content cannot offer anywhere near the level of detail on reader statistics available in a digital edition.

• Digital content is trackable, ROI can be determined.

Costs

• Print costs• Production costs• Distribution costs• Editing costs

• Can all be reduced by creating digital editions

Cut Through

• A Digital edition of a publication created using 3D Issue is instantaneous.

• The reader clicks a link and the publication opens immediately right in front of your reader no distractions or pop-ups.

Traction

Digital editions created in 3D Issue may be shared directly from within the publication – by ‘Shared’ we mean e-mailed, Tweeted or posted to Google+ your reader’s followers can then be yours.

Convenience

Digital publications are simple to carry!

One of the key reasons e-books are so popular is because they take up no space and are easily navigated.

Edits

Print publications once printed and distributed are set they cannot be amended or updated, a digital edition will allow for your on-line magazine or catalog to reflect the changes you need.

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