cool a*s pix
TRANSCRIPT
E-business group activity
By Caitlin, Tiffany, Nick, Adrian
consumer media habits
brand development
•Awareness
•Familiarity
•Positive imagery
•Completed transaction
Direct response
• Immediate action
• Personalised
• Getting customers to do something
Branding concepts
Brand Image
• Favorability
• Strength
• Uniqueness
Brand Awareness
• Brand Recognition
• Brand Recall
Online tools used to reinforce and build brand
• Personalization
• Co-Creation of Content
• Purchase-Process Streamlining
• Customization
• Dynamic-Pricing
• Brand Community
major customer acquisition techniques
major online advertising formats
ad serving
• Ad serving is the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached.
• Ad serving is normally performed either by a Web publisher, or by a third-party ad server.
• Ads can be embedded in the page or served separately.
http://www.iab.net/resources/glossary_a.asp
two techniques used to improve the targeting of online ads
• Contextual Advertising
a form of targeted advertising for advertisements appearing on websites or other
media, such as content displayed in mobile browsers. The advertisements
themselves are selected and served by automated systems based on the content
displayed to the user.
•Behavioral Advertising
•used by online publishers or internet marketers to increase the
effectiveness of campains.
•collecting data on an internet user's behaviors. Such as browsing habits,
search queries, and web site history.
•information is used to serve more targeted advertisements to the user