copyright ©2003, serena software, inc. all rights reserved. automating the application life cycle

Copyright ©2003, SERENA Software, Inc. All Rights Reserved.

Automating theApplication Life Cycle


Serena Software Built to LastSerena Software Built to Last

• Founded 1980; publicly traded

• Acquired TeamShare, June 2003

• Acquired Merant, April 2004

• 15,000+ customer sites worldwide

• Financially solid; highly profitable

$-

$50,000

$100,000

$150,000

$200,000

$250,000

$000

$229 m $215 M $230 M

FY'02 FY'03 FY'04

Combined Revenue

Merant

Serena


Blue Chip Customer Base49 of the Fortune 50Blue Chip Customer Base49 of the Fortune 50


“What Happens When You Roll Out a New Application?”“What Happens When You Roll Out a New Application?”

We cross our fingers and toes

12%

We hear, "it worked fine in testing"

34%

Our tools did not identify what was

wrong9%

Our company loses revenue, time and

resources7%

We just added bandwidth to get rid

of the problem9%

Our IT department is overwhelmed with

calls15%

It meets all tested & expected response

time measurements; users are happy

14%

Source: Gartner, Inc.


Web Services

OrderPaymt.

MakeBill

StoreOrder

Ship

Confirm

Unix

Internet

Oracle

InternetWeb

Server

Goods

Unix

Reject

NT CICS

PaymentGateway

Order DB2

Integrate Stock Info

Get Sales Offerings

Purchase Selected Goods

Process Purchase RequestDeliver Purchase

DecisionSupport

Oracle

Legacy

Customer

Buyer

Billing

ShipmentShipment

Application Life Cycle Management Information, Status, Change Management

Application Life Cycle Management Information, Status, Change Management


Definition of ALM Definition of ALM • “Serena’s Application Lifecycle Management

solutions define, automate and control the change processes for applications and all related assets throughout the lifecycles of software development, web content, and IT infrastructure”.

• Serena’s ALM solutions enable: – Automated workflow based on defined processes to

maximize collaboration, productivity, and accountability

– Auditability and traceability to meet regulatory requirements or standards

– Best practices and the reuse of assets for higher productivity and lower costs


SAFE TM is the Technical Strategy!SAFE TM is the Technical Strategy!

• SAFE (Serena Application Framework for Enterprises) is Serena’s strategic vision for extending ALM to drive IT efficiency through improved process. SAFE will provide a unified request management framework for linking existing systems, tools and assets to automate all change processes, workflow, and business rules within the IT environment.


SAFE TMSAFE TM

• Process-to-process integration: Central to the SAFE strategic vision, process-to-process integration identifies and automates process links between the people, tools and assets in the IT environment.

• Process improvement mandate: The business

requirement to identify radical ways to change the way IT works in order to increase efficiency and drive down costs.


CHANGE & CONFIGURATION

MANAGEMENT

Serena Application Framework for Enterprise (SAFE) StrategySerena Application Framework for Enterprise (SAFE) Strategy

APPLICATIONS

WEB INFRASTRUCTURE

Request Mgmt

Incident Mgmt

Project Mgmt

Quality Assurance

Requirements Mgmt

Asset Mgmt

Integrated Clients Role-Based Portals

Extensive Connectors


SAFE Serena Connectors SAFE External Connectors

TeamTrack Process “Engine” (Lifecycle Engine, DB, Runtime)

TeamTrack Admin Function (Business Rules Authoring)

SAFE Designer (Business Rules Authoring)

SAFE Platform (Lifecycle Engine, DB, Runtime)

SERENA Tools

ChangeMan DSChangeMan ZMF

……….

3rd Party Tools / Solutions

SAP, Mercury, Peregrine, MS Project, etc.

ACM Solution Request Mgmt Solution

Requirements Mgmt TBD Solution

Quality Assurance Process Bridge ETC…

SAFE ArchitectureEvolved from Current Serena ProductsSAFE ArchitectureEvolved from Current Serena Products

TeamTrack v6 (Role Based Views)SAFE Portal (Role Based Views)


Application Life Cycle ProcessRole-Based Process Management

Application Life Cycle ProcessRole-Based Process Management


Executive ManagementExecutive Management


Department ManagersDepartment Managers


Project ManagersProject Managers


• Web Architecture– Platform-independent

• Quick ROI– Rapid Deployment and Low TCO

• Easy To Use– Graphical Workflow Editor

• Highly Customizable– Powerful Process Engine

• Extensible– Used in both HW & SW development and QA apps

• Enterprise Ready– Scalable to 1000’s of users

TeamTrack FeaturesTeamTrack Features


TeamTrack ConceptsTeamTrack Concepts

• Workflow/Enterprise Business Process– Any business process requiring people

to collaborate with, in and across departmental and corporate boundaries where people make decisions, negotiate agreements, monitor performance and assess completed work

• States – Where specific tasks are performed

• Transitions– How items move between States

• Data Items (Fields)– What information is captured during the

process


Serena TeamTrackArchitecture

Serena TeamTrackArchitecture

Database: MS Access, MS SQL Server, Oracle

Web Server: Serena, IIS, Sun One, iPlanet

Role-Based Client

MS I.E. or Netscape

Administrator Client

Templates

Attachments


WWW.SERENA.COM


Trademark and Copyright InformationTrademark and Copyright Information

• Serena is a trademark of SERENA Software, Inc.

• ChangeMan, StarTool and Comparex are

registered trademarks of SERENA Software, Inc.

• All other products or company names are used for

identification purposes only, and may be

trademarks of their respective owners.

• Copyright© 2003, SERENA Software, Inc. All

Rights Reserved.Mercury Interactive and TestDirector are registered trademarks of Mercury Interactive Corporation or its wholly-owned subsidiaries, Freshwater Software, Inc. and Mercury Interactive (Israel) Ltd. in the United States and/or other countries. Together ControlCenter and Model-Build-Deploy Platform are trademarks of TogetherSoft Corporation. J2EE, Solaris, Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. IBM, AIX, DB2/UDB, Team Connection, Tivoli, VisualAge, WebSphere, z/OS, zSeries, IMS, AS/400, OS/400, OS/390, DB2, eSeries and MVS are either trademarks or registered trademarks of International Business Machines in the United States and/or other countries. UNIX is a registered trademark of Open Group. Linux is a registered trademark of Linus Torvalds.

copyright ©2003, serena software, inc. all rights reserved. automating the application life cycle

Documents

change management slide

profitable slide

customer satisfaction

high quality software

application life cycle

enterprise change management

change processes

new application