copyright jorma lempiäinen +358-500-840 3131 what about the sustainability ?
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Copyright Jorma Lempiäinen +358-500-840 313
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What about the sustainability ?
Copyright Jorma Lempiäinen +358-500-840 313
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Is this the Business Point of View ?What about the profit ?
What about the turn over ?What about the grand strategy
What about the future ?
Copyright Jorma Lempiäinen +358-500-840 313
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Future values
Future Business
Future Ecology
Green values – How fast
Values versus welfare
National values versusGlobal Change
Changing Business Environment
Direction and speed of the change versus our Grand Strategy Economic reality versus protection of the nature
Wake signals versus megatrends
Forest Ecology of tomorrow
Raw material supply
Protection versus recreational use
Sustainable Future
Future Society
Laws and regulationsAgreementsEU-regulationsCorporate Governance
Protection versus economics
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What do we really know versus what do we believe to know ?
Business Scoop
Green behavior – reasonable objective but when ?
Business today
Business+ 5 years
New strategyNew strategy
+10
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Global Community Webnet LTD
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Ethical Background: Business Ethics vs. BaUOur response to the ethical claims of customers
Lähde: Korkeakouluopetus kestäväksi, OpetusministeriönJulkaisuja 2006:4, s. 122.
Economical Values
Ethical Values
Moral ad hoc/cost-benefit analyse
Translation of the moral
Moral as part of the businessMoral important
as such
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Performance Ethic
Part ofThe BaU
Out ofTh BaU
Redneck Strategy
Green Strategy
Green Strategy
Green Strategy
Green Strategy
Green values – Green Strategy. No green strategy,no acceptance of the sustainable development without
changes in values
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Holistic Approach in Business
Dependence: Business Education vs. BaU
Action
Knowledge Values
Lähde: Korkeakouluopetus kestäväksi. OPM:n julkaisuja2006:4, s.124 muunneltuna.
The strength will be the mutual dependence – holistic development
Ability to act and impact.Integration of the SD to performanceEMPOWERMENT
Economical vs. ethicalAwareness and responsibilityReadiness for actionEDUCATION FOR
Multiscientific approach to the SD
Basic business knowledgeEDUCATION ABOUT
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Raw Materials
Industrial ecology
Industrial production Sale
s & M
arke
ting
Logistics Logistics
Logistics
UsageRejection
Landfill
Recycling
Endof theLife
Cycle
Reuse
Logistics
Logistics
Logistics
Recy
clin
g
Logistics
Logistics
Life Cycle
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We know how to do Do we want to react +
• Worldwide information• Global media• Information sources of the EU• High educational level all over• Individual responsibility• Reasonable behaviour• Logical argumentation
• National advantage• Better than Sweden or Russia• Knowing means power• Finland first• Think about our workforce• Competitive edge of Finnish
companies• Problems are so far away• Why to be # 1, competitors
do not care• 5,22 million versus 1,3 billion
inhabitants etc
For Against