copyright the asian banker 2010. all rights reserved157.2.0.082010 australiasingaporehong kongtaiwan...

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Copyright The Asian Banker 2010. All rights reserved 1 .2.0.082010 Australia Singapore Hong Kong Taiwan ding banks in Internet Banking (selective countries) ING Direct Comprehensiven ess,its ease- of-use. Straightforwar d in overall process and interaction flows. Good interface designs and elements, Excellent navigation systems ANZ Bank Very clear segmentation, strong usability and search engine performance, quick and easy online application processes Strong Citibank Simple 2-3 step application for products online, strong promotion and marketing capability Good revenue potential HSBC Very strong revenue performance and call to action, highly usable design and excellent Search Engine metrics Chinatru st Strong revenue performance and linkage to wealth management business Integrated portal of trading, insurance and banking Multi country account aggregation Japan eBank Success in remote processing, technology receptiveness, strong settlement business, good customer acquisition Sony Bank Focused on asset based products, less susceptibility to market fluctuations Shinsei Bank Very strong sign up rate and linkage to wealth The Banks We Like Source: Asian Banker Research

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Page 1: Copyright The Asian Banker 2010. All rights reserved157.2.0.082010 AustraliaSingaporeHong KongTaiwan Leading banks in Internet Banking (selective countries)

Copyright The Asian Banker 2010. All rights reserved 1.2.0.082010

Australia Singapore Hong Kong Taiwan

Leading banks in Internet Banking (selective countries)

ING DirectComprehensiveness,its ease-of-use. Straightforward in overall process and interaction flows. Good interface designs and elements, Excellent navigation systems

ANZ BankVery clear segmentation, strong usability and search engine performance, quick and easy online application processesStrong internet banking security features 

CitibankSimple 2-3 step application for products online, strong promotion and marketing capabilityGood revenue potential

HSBCVery strong revenue performance and call to action, highly usable design and excellent Search Engine metrics

ChinatrustStrong revenue performance and linkage to wealth management businessIntegrated portal of trading, insurance and bankingMulti country account aggregation

Japan

eBankSuccess in remote processing, technology receptiveness, strong settlement business, good customer acquisition

Sony BankFocused on asset based products, less susceptibility to market fluctuations

Shinsei BankVery strong sign up rate and linkage to wealth management strong promotion program with good online sales growth

The Banks We Like

Source: Asian Banker Research

Page 2: Copyright The Asian Banker 2010. All rights reserved157.2.0.082010 AustraliaSingaporeHong KongTaiwan Leading banks in Internet Banking (selective countries)

Copyright The Asian Banker 2010. All rights reserved 2.2.0.082010

Finland Norway Sweden

Leading banks in Internet Banking (selective countries in Europe)

OP Bank Group Strong customer sign up rate and fully integrated in multi channel strategy. Pioneering online innovations such as strong banking authentication technology with smart card and digital certificate built in tech.

Nordea BankProvider of personalized internet banking services, and standout in corporate customer service and low cost e-service.

Den Norske Banka founding member of ATRIAX, earning fame from its consumer internet banking services, making initiative by partnering with Telenor in a mobile internet banking project called “Doorstep”.

SpareBank 1Alliance with HP/BEA in its online banking system, achieved high customer satisfaction rate in its savings and online transaction

Nordea BankThe leading provider of internet banking in the world, providing tailored service to personal and corporate customers.Distinguished through its Next Generation Solo system, including high security, multi-bank,multi-countries and language support features and customization and personalization services.

IkanobankenInternet niche market player, Providing whole range of banking services online, has a good word-of-mouth for its user experience

Netherlands

ING DirectOnline saving services, offering simple financial products online. successful in capturing market share, good revenue growth

ABN AmroEarn a reputation for the convenience, safety and product variety for its transaction banking services

US

Bank of AmericaLargest internet bank in USA, strong initiatives in personalized interaction and customer retention, good growth, continual service enhancement

Wells FargoIt has successfully gathered high penetration rate with its efficient online processes. Bank has new initiative like virtual second life for better customer satisfaction

WachoviaLeading online bank, continual investments in improving technology, security and service quality, process optimization, customer convenience.

The Banks We Like

Source: Asian Banker Research