copyright worldapps limited 2012 1 worldapps.co.uk software development & marketing
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Copyright Worldapps Limited 2012 1
worldappsworldapps.co.uk
software development & marketing
Copyright Worldapps Limited 2012 2
worldin-miworld.comm
Copyright Worldapps Limited 2012
miworld™ is a proprietary content management infrastructure that aggregates online information from multiple locations on to a personal mobile device
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Key Benefits
Content owners gain greater control over social media content and security
Content can be developed from a single proprietary source and distributed to multiple channels in the required format (i.e. twitter, facebook)
Content owners realise new revenues from existing sources without changing their current social media preferences
miworld™ intelligently re-orders content, simplifying the consumer experience and making content more accessible
miworld™ consolidates online marketing creating a focal point for future initiatives
Content
miworld™Content
Publisher App
Content Management System
miworld™Mobile
Application
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Marketing
ContentOwner
Consumer
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miworld™
Copyright Worldapps Limited 2012
miworld™ adds order to an increasingly complicated social media experience for the consumer by focusing content around the subject matter
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How it works?
A high-profile individual /organisation uses miworld™ to publish links to disparate online content
miworld™ proprietary middleware aggregates and then orders this content into a mobile format
The content owner uses existing social networking channels to market their official miworld™ app
The consumer downloads and pays for miworld™ through established mobile payment systems (i.e. iTunes)
Worldapps links in third-party services and markets directly to the consumer
Content
miworld™Content
Publisher App
Content Management System
miworld™Mobile
Application
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Marketing
ContentOwner
Consumer
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miworld™
Copyright Worldapps Limited 2012
• Consolidates existing marketing– Brings together existing online marketing channels (and
not reliant on a congested App Store for marketing)
• Creates dynamics new channels– Expands commercial opportunities – creates a plug ‘n
play channel to commercialise third-party innovation– Future-proofs online initiatives (technology developed
for mobile and not wedded to social media platforms)
• New revenue streams from existing sources– Creates new revenue streams for high-profile
individuals without them having to change anything about how they currently interact with social media
– Monetises social media through mobile payment systems
miworld™ gains unique access to the social media channels of high-profile individuals (some with more than 20m subscribers)
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The biggest issue facing the mobile application business is the lack of control developers have over increasingly congested marketing channels (there are now 500k+ apps competing for consumer mindshare on iTunes)
miworld™ prototype screen shots
Copyright Worldapps Limited 2012
miworld™ is one of the first mobile content management systems to comprehensively integrate text, audio, video and photographic content across varying mobile clients
More intuitive for the content creatorProprietary technologies enable the creation and distribution of content from a single mobile source to multiple locations (i.e. facebook, twitter) regardless of format
Richer offering for the consumerSimplifies the social media offering, aggregates all official content and creates a start-point for future online journeys
More control for content ownersIn-built management controls for greater social media content security
Creates a focal point for online marketingFuture-proofs further online developments
miworld™ is one of the first developments to utilise the embedded social media integration of the new iOS5 Apple Operating System
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Worldapps has unique access to A-list celebrities and global brands across geographies
London 2012
Kobe Bryant
Jessica Ennis
Gareth Bale
Phillips Odowu
Usain Bolt
Cristiano Ronaldo
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Social Media - Brian Whittle European Athletics Championship Gold Medal Winner. Former director of Talent Nation, extensive business start-up experience. Responsible for miworld™ strategic customer acquisition and marketing
Mobile Marketing - Gavin McClementFormer head of mobile marketing and product development at BT. Responsible for miworld™ product development and marketing
Celebrity Management - John Regis MBEOlympic Silver and World Championship Gold Medal Winner. Current athletics director with Stella Management. Non-executive director and miworld™ shareholder.
Technical Development – Scott Sherwood and Marek Bell– Have worked in partnership with a number of blue-chip organisations to write mobile
solutions for iOS, Android and Windows Mobile devices. Scott and Marek are responsible for technical product design and managed service management
In-house management experience in critical areas -client engagement, marketing, technical development
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Investor Information
miworld™ creates:• A highly scalable product and a flexible business model, based on
proprietary technology that has a number of potential uses
miworld™ would generate: • Approaching £6 million in revenue by the end of Year 2, with profits
in excess of £1 million (after tax) (22% - 36% margin)
miworld™ would develop: • An estimated customer database in excess of three-million (Year 2)• A significant third-party development network in the fast-growing
mobile application market