corporate citizenship at microsoft
DESCRIPTION
Presentation held by Ms. Melissa Pailthorp- Senior Manager, Community Affairs for Central and Eastern Europe-Microsoft as a part of the Corporate Social Responsibility Session at the 8th SEEITA and 7th MASIT Open Days Conference, 14th-15th October, 2010TRANSCRIPT
Microsoft Corporate Citizenship
“A Locally Global Approach”
Melissa Pailthorp14th October
SEEIT MASIT Open Days 2010
Today's Discussion
A Bit of Context
Today’s Challenges – Tomorrow’s Opportunities
What Is Corporate Citizenship?
The Microsoft Journey
Citizenship @ Microsoft Today
Local and regional examples
Today’s Challenges
HUMAN
TRAFFICKING
CIVIL WAR
BUDGET DEFICIT
CORRUPTION
UNEDUCATED
POVERTY
HUNGER
The per capita carbon footprint of the United States is five
times that of China and over fifteen times that of India.
Globally, there are some 75 million
primary-aged children not enrolled in
school - 55% of whom are girls
The world is facing HUGE
issues.
Each year, an estimated 600,000 to 800,000 men,
women, and children are trafficked across
international borders
Each year, 3 million under-five children
die because they are undernourished
UNEMPLOYMENT
DISEASENATURAL
DISASTERS
FREEDOM OF SPEECH
GLOBAL WARMING
6.3-magnitude quake in Italy kills as many
as 150 people.
Trust can be precarious…
Trust in Corporations
In U.S., trust in business at lowest level in history
A10. [Business in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what is right. Please use a nine-point scale where one means that you "DO NOT TRUST THEM AT ALL" and nine means that you "TRUST THEM A GREAT DEAL". (Top 4 Box) Informed publics 35-64 in the United States and UK/France/Germany
Enron, the dot-com bust
and September 11
20
point
drop
U.S. is the new Europe
Tomorrow’s Opportunities
Microsoft’s Role
“It takes more than great products to make a great company”
Bill GatesMicrosoft Annual Citizenship Report, 2003
Creative CapitalismWorld Economic Forum 2008 Annual Meeting
“Microsoft has an important role to play in helping to advance social and economic opportunities”
Steve BallmerMicrosoft Annual Citizenship Report, 2009
A New Era!
“…it's the interaction between a company's principles and its commercial competence that shape the kind of business it will be.”
Just Good BusinessJanuary 19, 2008
“There's growing evidence that companies are embracing CSR practices… because they believe such strategies can be profitable and socially responsible.”
USA TodayFebruary 14, 2007
Community(Addressing Social Challenges)
Operations(Business Practices)
Products & Services(Doing Well by Doing Good)
Values
&
Mission
Business in Society
What is Corporate Citizenship?(aka Corporate Social Responsibility; Corporate Responsibility; Responsible Leadership; etc. etc. )
“Corporate activities that increase business value and benefit society”
Why How Corporations Do Business Matters
Reputation
Brand Value
Business Results
Building High Performing Organizations
StakeholdersEmployees
Customers
Shareholders
Civil Society
Government
Reputation Institute 2008
The Microsoft Journey
1978 2008
Microsoft’s Citizenship Journey
Naively
Local
Globally
Reactive
Strategically
Focused
1978 - 2000 2000 - 2004 Today
Philanthropy Citizenship v1
Boiling
the Ocean
2004 - 2006
Citizenship v3
Citizenship @ Microsoft
Citizenship @ MS Macedonia
MS Macedonia First
Child Online Safety
Forum 2009
Partners in Learning
Program
Innovative Teachers
Network & Forum
Contributions to local NGOs
– accessibility, transparency
Innovation Forums
BizSpark & IT Academies
MS Robotics Studio at Electro
Technical Univ
“Better Schools Better Future”
Drill Down: Societal Challenges
Challenges…
“Europe is suffering from a growing
professional ICT skills shortage
and could lack the competent
practitioners to fill as many as
700,000 IT jobs by 2015”Commissioner Neelie Kroes, May 2010
“Over half of Europeans (250 million)
go online every day but 150 million
Europeans – some 30% - have never
used the internet.”
EU Digital Agenda, May 2010
“Within 5 years 90 per cent of jobs
will require ICT skills, across all
sectors, making skills, training and
education in ICT a critical priority
for employment and job prospects”
IDC Report - Post Crisis: e-Skills are
Needed to Drive Europe's Innovation
Society. Dec 2009
“Immigrant women clearly
identify access to IT as critical to
improve their social & economic
status in the EU…Immigrant
women with no or basic e-skills
show higher level of
unemployment Immigrant Women, e-Skills &
Employability in Europe study. Mar
2010
“Training of people in the workforce
must be undertaken….Certification is
crucial for ICT professionals”
IDC
European Digital Agenda(May 2010)
Enhancing digital literacy, skills & e-inclusion
The digital era should be about empowerment and
emancipation; background or skills should not be a
barrier to accessing this potential...
Commissioner Neelie Kroes
EU Digital Agenda aims to…
Bridge the digital skills gap by promoting greater coordination of ICT skills
initiatives at Member State level, especially by proposing digital literacy
& competences as a priority of the European Social Fund.
Promote the supply & demand of ICT skills in the labour market by
developing tools by 2012 to identify the competences of ICT practitioners &
users, so that companies seeking employees with particular ICT skills can
easily compare their skills
Targets for 5 year plan: 2013 - 50% of citizens should use online services 2015 - At least 50% of EU households to shop online 2015 - Increase in overall internet usage from 60 to 75% 2015 - Half the proportion of people who have never used the internet
reduced from 30 to 15% 2020 - Fast broadband connections at 30Mb per second for all EU citizens
with at least 50% of households at 100Mb
Microsoft’s Commitment
Our Citizenship commitment is based on our Corporate mission:
Enable people and businesses throughout
the world to realize their full potential
Microsoft’s Societal Impact
Partners in Learning Reaches 107 Million Students in 101 Countries
I00 Innovation Centers Worldwide
Supporting Over 120 Million People Globally Through Workforce Development Programs
Microsoft and Employees Have Donated Over $3.4 Billion Worldwide
Contributed Over $42 Million to NetHope for Disaster and Humanitarian Response
Microsoft’s Child Exploitation Tracking System spans 24 countries, 54 law enforcement agencies and over 1,000 investigators
Community Technology Skills Program
Empowering People Through TechnologyGlobal IT skills training program
Focus on employability and workforce development
Promotes jobs and economic opportunity
Works with local partner organizations
Total investments across Europe in FY10 exceeded €25m in cash and in kind in 32 countries supporting skills projects to reach approximately 5.4 million people over next three years.
Skills to
enter the workforce
Skills to advance
in current occupation
Skills required to start
or operate a business
EU eSkills Week 2010
ROMANIA: Launching ICT skills portal
e-aptitudini.ro
BULGARIA: MS, Workshop for Civic
Initiatives Foundation & 2 Ministries co-present on eSkills
Additional Resources
www.microsoft.com/citizenship
www.microsoft.com/eu
www.facebook.com/microsoftcitizenship
www.twitter.com/msftcitizenship
www.microsoft.com/ngo
What about Here & Now?Small IT Company
Stressed Economy
Thin resources & assets
But…
Where are there visible needs?
What are the manageable opportunities?
What are your core assets? Who are you partners?
What will make you and your employees proud?
Discussion?