Corporate Hackathons:Reinventing the POC

Jake Peyser and Jeff SloyerIBM Bluemix Developer Advocates1

Hello SXSW!

Jeff Sloyer Jake Peyser

#corphack2

TheProof-of-Concept

3

4[1]

Questions Remain…

• manufactured - was the demo just smoke and mirrors?

• inadequate - does the product solve the issues that the demo did not address?

• value proposition - does the product actually solve the problems our developers and solution architects are having?

5

[2]

DesignThinking

6

7

8

9

10

11

Hackathons12

Prototype

Evaluate

Understand

Explore

Understand

13

Prototype

Evaluate

UnderstandUnderstand

14

ExploreHACKATHON

IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 15

Write down 4 soft skills you can bring to a team?

15

16

Travel

17

Travel

18

Travel

This is a piece

19

TravelThis is a smaller

piece

20

TravelThis is even

smaller.

21

Travel Hackathon

scope

22

Pitching23

Pixar is in the business of telling stories

24

IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 25

story time

25 [3]

Make me care.

Andrew Stanton - Writer of the three Toy Storymovies and writer/director ofFinding Nemo and WALL-E

TED talk

26

[4]

Strategy27

28

[5]

Caveats

• time intensive - making these engagements successful take a large time investment

• POC replacement - hackathons should supplement, not replace tech sales

• beta opportunity - clients will be thoroughly testing your product; treat it like any other sales opportunity, not user testing

29

[6]

Image Credits• [1] - http://www.savogroup.com/assets/2014/01/API-OG-Image-Small.jpg

• [2] - http://sellingyourbusiness.com/wp-content/uploads/2014/04/its-worth-how-much.png

• [3] - http://i2.cdnds.net/12/45/618x345/movies_toy_story_3_1.jpg

• [4] - http://i.ytimg.com/vi/KxDwieKpawg/maxresdefault.jpg

• [5] - http://www.changethegame.com.au/images/sales-process.jpg

• [6] - https://hexanm.files.wordpress.com/2011/01/your-time-investment.jpg

30