Corporate

FMCG Retail Industry Services

Corporate

FMCG Retail Industry Services

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SINCE 1990, WE HAVE BEEN DEVELOPING PRODUCTS AND SERVICES FOR OUR CLIENTS THROUGH THE BUSINESS

WE ARE PIONEERS

1991 1992 1993

WE ARE PREPAREDFOR COMPLEXITY

We create new business models and new categories of products and services.

Loop is a business strategy consulting firm that generates market benchmarks through its expertise in:

Business Models, Product / Service Development, Intellectual Capital Management & Corporate Acceleration, Digital Sales Growth and Strategic Data Analysis.

We are focused on the market launch of products/services with the quality and economic returns that we define together with our customers.

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WE INTEGRATE SERVICES TO RESPOND TO THE COMPLEXITY OF THE MARKET

Development of Design Thinking Products/Strategies

Important references:

Business Models

Structuring of product/service portfolios

Detection ofopportunities forproducts/services andstrategic innovation

Intellectual Capital and Corporate Acceleration

Digital Sales Growth

Strategic Data Analysis

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Since 1990 we have been developing new business models and categories of products and services.

Our main asset is our extensive portfolio of products and services that generate business and bring value to our customers in the markets.

We are a boutique firm: we emphasize the quality of our portfolio of products and services and the attention that we provide to our customers.

We are aware that the ultimate value is generating profitability for our clients in the markets.

We make our clients unique: only what is “unique” becomes a benchmark, and only benchmarks survive.

WE ARE UNIQUE

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Business ModelsIdentification, creation and

organization of new business models and definition of new

categories of products/services.

Product/Service DevelopmentWe manage portfolios of products/services. We conceptualize and develop them. We implement targeted technological solutions. We manage projects, from identifying the opportunity to launching them in the market.

Intellectual Capital & Corporate Acceleration

We manage our customers’ knowledge, complementing it

with external knowledge and/or exporting it to capitalize on the

opportunities in the market.

Digital Sales Growth We help our clients to maximize their sales in the digital environment.

Strategic Data AnalysisWe use data mining to maximize business opportunities.

360º

OUR AREAS OF ACTION5 SERVICES FOR 4 MARKETS IN THE B2B AND B2C AREAS

FMCG

SERVICES

RETAIL

INDUSTRY

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Four sectors, one visionWe operate in FMCG, retail, services and industry.

From the strategy to the marketWe identify and develop the opportunity, devise the strategy for implementation, and define the financial plan. All of this is based on strategic data analysis.

The area of opportunityIt is defined at 4 levels: company, business unit, product/service category and attributes.

We maximize the value propositionOur approach is global and encompasses the entire value proposition: product, consumable and service.

WE ARE EXPERTS IN BUSINESS MODELS

We build on the essence and valuenetwork of our client

Redefining the commercial offer in the residential sector.

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360º coordinationWe help plan the strategy, develop the business model and coordinate the suppliers, prototypes, trials and industrial processes.

Areas of activityWe guarantee viability in terms of technology and costs; we develop the analysis of trends, industrial design, applied graphics, user interface and engineering of prototypes and manufacturing processes.

Turnkey projectsWe identify the opportunity and oversee the market positioning, concept development, engineering and delivery of production units for the agreed upon cost.

Product – user experienceWe have experience since 1990 in the development and implementation of Design Thinking strategies and strategic data analysis, focusing on the user’s needs and the client’s convenience.

WE ARE EXPERTS IN PRODUCT / SERVICE DEVELOPMENT

Strategic vision with a great impact and economic returns

Definition of a new standard for air traffic control consoles.

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Our focusCorporations and their need to capitalize on and incorporate knowledge.

Intrapreneurship policiesWe define and structure spin-offs and intrapreneurship policies for companies.

Knowledge acquisitionWe generate corporate accelerators for the acquisition of knowledge outside of the company.

Intellectual venture capitalWe structure corporate operations through knowledge (intellectual venture capital).

WE ARE EXPERTS IN INTELLECTUAL CAPITAL / CORPORATE ACCELERATION

We maximize the knowledge of our clients by generating spin-offs / subsidiaries and

creating corporate accelerators

Construction and management of a network of subsidiaries and a corporate accelerator for the CAF group.

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From strategy to digital modelWe define strategies and business models that harness the potential of new digital technology.

We create sustainable business in digital contextsWe redefine business in contexts where digital players are transcending the traditional limits of the sector.

We strengthen on-off businessesWe propose strategies that positively feed back into the client’s different businesses.

We brief the internal and external teamsWe maximize the potential of digital with a strategy-based approach, without the conditioning factors of the teams that implement and develop the digital applications.

WE ARE EXPERTS IN DIGITAL SALES GROWTH

Expansion of the Smart Banking concept

through the definition and development of new

product platforms.

We harness the potential of digital technology to define new opportunities and express

them in new business models

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Market intelligenceWe use market intelligence and analytical method to build and make recommendations on new business models.

Consistent analytical process From the business opportunity identification to the implementation, adapting both the sources of information and the methodologies.

Strategic and tactical alignment We propose the best indicators to maximize the opportunity due to the new business models, linking the strategic objective with the tactical kpi’s to follow.

Work and data architecture To improve both commercial activity and operational excellence.

WE ARE EXPERTS IN STRATEGIC DATA ANALYSIS

Democratisation of electronic toll payments.

Data analysis as strategic advantage to create new business models

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We detect new market opportunities (business).

We define new areas of opportunity for brands.

We define new business models and product / service categories.

We create differentiation in mature (existing) product categories.

We use technology to conceptualize new products.

We create new shopping and consumer experiences.

We harness the potential of packaging as a strategic element of the category.

We help to boost sales/digital communication with your customers.

We monitor the categories’ first few months of life in the markets through strategic data analysis.

WE ARE EXPERTSIN FMCG

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FMCG

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ChallengeDefine a strategy for the HORECA market that encompasses the product, service and consumable and establishes links between the brand and its consumers.

SolutionDefinition of Coca-Cola’s loyalty strategy for the HORECA market by conceptualizing a range of products that maximizes the client’s presence in this channel. In addition, it adapts to the various needs and moments of consumption via the development and industrialization of a defined variety of ranges/families.

ChallengeDefine the business model and Nespresso product range for the Out-of-Home market based on the identification of different moments of consumption.

SolutionDefinition and development of the business modelfor the Out-of-Home category; structuring of the products and services portfolio based on identifiedmoments of consumption; and definition oftechnical specifications for each reference in the range based on user requirements.Structuring of a commercial catalog that reflectsthe characteristics of the Out-of-Home offering, targeted to office managers and operations directors.

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ChallengeDefine and develop the Danio (snack) category, focused on protein and aimed at a global market.

SolutionPositioning of the Danio category in the healthy snack sector; definition and maximization of the area of opportunity; development of a five-year plan tomanage and expand the category. Structuring of the range of flavors and SKUs that make up the category; strategic definition of the packaging and the launch plan for the various international markets.

ChallengeDiversify Durex’s business by harnessing the potential of brand values and transcending the natural territory of preventative healthcare.

SolutionIdentification, structuring and development of thePlay & Massage opportunity worldwide. Creation of a portfolio of products and services for every defined group of users and their context of use based on each one’s vision of sexuality. Structuring and development of the different categories of products and consumables that make up the Play & Massage opportunity for their implementation in the market with the corresponding definition of SKUs.Creation of a multi-channel strategy for both the large distribution (self-service) and the specialist pharmacy (prescription) channels.

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We define areas of opportunity that achieve a unique positioning in our client’s market.

We develop business models and translate them into retail models.

We define products / services policies that achieve a natural superiority in the market.

We structure strategies for the categories, ranges, SKUs, etc. that make up the retail assortment, aligning them with an appropriate pricing policy.

We boost digital sales and strengthen our clients’ direct digital contact with the different consumer groups.

We develop natural omnichannel strategies, transcending the sales and communication channels.

We use data analysis to monitor the market behavior of the different strategies and categories.

We develop strategies to increase traffic and average spending and to encourage customer loyalty.

We structure, design and manage own brand / distributor strategies.

WE ARE EXPERTS IN RETAIL

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RETAIL

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ChallengeBuild a convenience store model to be integrated into the AVIA service stations.

SolutionDefinition, development and implementation of a pilot convenience store model for AVIA service stations that guarantees a limited investment, easy implementation and scalability that boosted the profitability of the business model and the appeal to new franchises. This required the definition of two store options (based on geographic location and the needs of the localized target) and the development of a retail model focused on purchasing management with franchise holders. The project was implemented, and four pilot stores were compared. Their performance and profitability in the market were analyzed, and improvement strategies were devised until the new model was consolidated as a franchise plan.

ChallengeDefine an exclusive area of opportunity for the brand that differs from competitors’ offers and boosts the average profitability of the business.

SolutionImplementation of a positioning strategy based on the concept of “Worten: 1st option in the mind of the consumer” to generate loyalty and resist the constant benchmark to which retailers are subjected by the end customer.For this purpose, a unique positioning was defined for Worten thanks to a new understanding of categories, their relationship to online sales and specification, and omnichannel strategies. Likewise, the retail assortment was defined according to the penetration of new technologies and digital products. The ranges were conceptualized based on the introduction of a socio-demographic dimension.

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ChallengeEstablish a retail model for easy scalability and international development focused on a specific target, using an experiential strategy that elevates the status of toys and includes the sale of services to families.

SolutionIdentification of a unique area of opportunity rooted in the concept of “shared spaces” for parents and children, raising the company’s activity to the experiential level with the sale of services (travel agency, communications services, etc.)For this purpose, different ranges and product / service categories were defined within the area of opportunity, along with the design and development of the actual products/services for their launch in the market.

ChallengeMaximize Springfield’s area of opportunity by developing a new accessories division to complement its fashion lines for men and women.

SolutionDefinition of the area of opportunity for the accessories range, broadening the horizon with new technologies and targets; development of the different categories that make up the opportunity with an emphasis on the gift concept and structuring of the corresponding price grid; and the establishment of co-branding strategies with different companies that strengthen the position of the target and lend credibility and promote brand loyalty.

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We develop areas of opportunity based on the competitive DNA of our clients and a correct reading of the conditions in their markets.

We structure these areas of opportunity through new product, service and consumable categories that maximize the business relationship.

We define new opportunities through the prospecting of economic, social and technological trends, through Design Thinking strategies, agile models and the strategic contrast of data.

We base our definition of business models on the user experience and the user interface, always subject to economic profitability.

We drive digital sales and the establishment of retail/service policies.

We develop the business models and their product/service categories until they are ready to be implemented in the market, developing project management strategies.

We monitor the initial life of the services in the market through strategic data analysis.

WE ARE EXPERTS IN SERVICES

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SERVICES

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ChallengeDefine a new policy for the development of new products and services for Orange based on the introduction of Design Thinking strategies, Agile development and new concepts of governance for decision-making.

SolutionBy developing new products and services through the concept of “learning by doing” and training different levels of management within the company, a new product and service development philosophy was implemented based on the concept of service / retail, a broad understanding of the user, the identification of Orange’s strategic needs, and alignment with the company’s different decision-making and governance strategies. It was all with the aim of ensuring the rapid, cost-effective development of new services and products on a regular basis.

ChallengeMaximize the “Smart Banking” concept by defining and developing a platform of associated services / products (smart accounts) through omnichannel strategies that encourage customer acquisition and loyalty.

SolutionMaximization, development and implementation of the “Smart Banking” umbrella of opportunity focused on new client acquisition. The “Smart Banking” philosophy and the various banking products it encompasses were defined (the smart loan and mortgage, financial coach, etc.), segmenting the attitude towards money of different client groups. With these criteria, recruitment and loyalty paths were established for each target. Lastly, multichannel and digital support policies were created; strategies were implemented in the market through project management, and EVO’s sales force received training on the new strategies and products.

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ChallengeJCDecaux is a global leader in advertising and services for cities. Its business model is based on obtaining exclusive advertising contracts with big cities (New York, Paris, Barcelona, etc.) in exchange for citizen services and the payment of fees. Our challenge was to design a new portfolio of products and services in the form of a business model that would make the company more competitive in tendering processes, reducing the economic factor as much as possible.

SolutionDefinition of different business models based on two axes: “multimodal transport,” or how to combine different means of urban transport with flexible models (bicycles, escalators, etc.) and maximize the concept of Smart Cities in specific applications.

ChallengeDefine a service model that capitalizes on all the consumption carried out by users on the highway infrastructure, as well as other services outside of it, through an easy and fast user interface.

SolutionCreation of a new service model based on a set of digital tools combined in a user-friendly, easily implemented interface. The new service allows the unified payment of all consumption generated on the highway infrastructure, as well as some external services (parking, etc.). It is achieved through the implementation and use of an app that manages all the user’s consumption on the highway from a smartphone and parallel to large-scale management systems.

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Capital Goods

We make technology productive and harness its value.

We define strategies “from the technology to the business model”.

We expand the scope of technology and establish new applications for it.

We establish servitization strategies through the digitalization of services.

We structure business models that naturalize and monetize the charge for data management.

We establish corporate management programs for capital goods.

We manage knowledge: we export exceptional knowledge and capture disruptive knowledge.

Consumer Goods

We define new business models through the exploitation of consumer goods.

We establish policies to maximize the business relationship by leveraging the product, service and consumable in the digital environment.

We maximize and develop strategic product plans aligned with the company’s strategic plan.

We develop and implement branding strategies for the different categories and SKUs of the products within them.

We define the user experience and monitor commercial life through strategic data analysis.

WE ARE EXPERTS IN INDUSTRY

Med/Biotech

We create business models based on technological innovation: from the technology to the market.

We establish policies for attracting investments, managing the payment of them based on units of value.

We accelerate opportunities in an integral way, managing the ecosystem holistically: investment, innovation, technology, business model, industrialization, etc.

We develop “turnkey” solutions.

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INDUSTRY

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SOME OF OUR INDUSTRIAL CLIENTS

Consumer Goods

Med/Biotech

Capital Goods

ChallengeCreate a structure that maximizes and diversifies the company’s knowledge through the creation of a network of subsidiaries and startups (exporting and importing knowledge).

SoluciónStructuring, selection and clustering of in-house knowledge at CAF and definition of the company’s new needs for disruptive knowledge in the future. Based on the previous analysis, a policy for creating affiliates was established that leverages CAF’s existing knowledge to enter new sectors and diversify its activity (E.g. the creation of a subsidiary for the predictive maintenance of wind turbines; the creation of a subsidiary to manufacture sintered parts). To meet the need for disruptive knowledge in the future, a corporate accelerator was formed to attract startups that possess knowledge of interest to CAF.

ChallengeThe Mondragon Corporation is one of the world’s largest cooperatives. Formed by 261 companies, mostly from the industrial sector, it has annual revenue of €12 billion. The challenge was to create a systemic structure for the diversification of these co-ops into new business models, encouraging cooperation between these companies and with external companies.

SolutionDevelopment of a pipeline of opportunities fordiversification into new business models based on the identification of existing knowledge by cooperative, their strategic needs and points of intersection with new industrial trends. The objective was to maximize these opportunities through points of intersection with companies outside of the Corporation. For this purpose, we created a system to manage and identify opportunities, allowing their development and acceleration.

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C A P I TA L G O O D S

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ChallengeDevelop and structure a new category of office seating suitable for large corporations and new “open space” uses.

SolutionThanks to the migration of technology to produce automotive seats, which allowed a significant reduction in investment and costs (as well as an improvement in the form features of the line), Loop structured the vertical integration of seating through a unified mechanical platform for all office furniture needs, with 20 different references and 2,000 possible combinations.

ChallengeDefine an area of opportunity for the Mediterranean markets of the B/S/H Group that is technologically compatible with the rest of the company’s platforms.

SolutionGeneration and development of the area of opportunity “For a more comfortable world,” giving a sense of belonging to the new ranges (focused on ease of use); improving the brand’s positioning in the Mediterranean markets and helping to position B / S / H Spain as one of the top three countries for the group.

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Corp

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ChallengeMake the technology for the early detection of neurological diseases in newborn babies marketable in the framework of a European project.

SolutionDefinition of the service and monetization process, and design of an innovative, sturdy, portable and noninvasive tool for the monitoring of cerebral blood-flow and oxygenation in extremely premature infants. Around one million babies die each year of complications from premature births. The mission of the project is to achieve a 5-point reduction in cerebral risk for premature infants with the use of a laser spectrometry system.

ChallengeDefinition of a new business model for prosthetic surgery that allows “pay per use” in operations through the provision of services and the sale of prostheses and consumables.

SolutionDefinition of the service corresponding to the “pay per use” business model by detailing the step-by-step of the process for each participant and developing a specific instrument that collects the intervention protocol. Special attention was paid to all aspects of the user experience from the physicians’ perspective and the adaptation of the entire process to the requirements of surgery.

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M E D / B I O T E C H

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WE ARE GENERATORS OF KNOWLEDGE

We consolidate all the knowledge that Loop generates and collects in its daily activities, and we spread it through:

PAPERLOOP’S

PUBLICATIONS

EVENTS

LOOP TERRITORYOFFICE NETWORK

Expansion model

We are growing through the glocal concept (global/local), creating centers of excellence.

We operate in countries and geographic areas that we understand culturally, socially and economically.

We are close to our clients: our office network provides an infrastructure that allows us to work closely with our customers and develop activities that provide inspiration, strategic vision, knowledge and networking.

We are expanding into: Spain, Portugal, France, Italy and Switzerland.

MADRID LISBON

BARCELONA BASQUE COUNTRY

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All the cited corporate cases are projects in which Loop participated in some aspects of service.

Unless otherwise indicated, Loop is not responsible for the graphic design of the packaging or the branding.

Strategic Reflection Center MadridCalle Alcalá, 21 - Planta 11, derecha28014 Madrid, SpainTel.: (+34) 911 441 144

Strategic Reflection Center BarcelonaCamí de Can Camps 17-1908174 San Cugat del Vallés, Barcelona, SpainTel.: (+34) 933 030 299

Strategic Reflection Center LisbonRua Duque de Palmela, 37 – 3 Esquerdo1250-097 Lisbon, PortugalTel.: (+351) 215 895 471

Strategic Reflection Center Basque CountryGoiru Kalea, 1 A Eraikutza20500 Arrasate, Gipuzkoa, SpainTel.: (+34) 943 848 988

www.loop-cn.com

Corporate

FMCG Retail Industry Services