corporate overview presentation-3 -...

corporate overview

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http://www.newellbrands.com/Pages/Live-Learn-Work-Play.aspx

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Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®.

Over $16 billion in est. 2016 sales

Sales in more than 125 countries

NYSE ListedTicker: NWL

Approximately57,000 employees

worldwide

Newell Brands

At-a-Glance

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Newell Brands

Our Management Committee

Michael B. PolkChief Executive Officer

Mark S. TarchettiPresident

William A. Burke IIIChief Operating Officer

Richard DaviesChief Development Officer

Bradford TurnerChief Legal Officer and Corporate Secretary

Joseph W. CavaliereChief Customer Officer

Russ TorresChief Transformation Officer

Fiona LairdChief Human Resources and Communications Officer

Ralph NicolettiChief Financial Officer

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Newell Brands makes life better every day for hundreds of millions of consumers where they live, learn, work, and play.

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Newell Brands

Our house of brands

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Our products are found in 93% of U.S. households

Newell Brands

Presence driven by portfolio breadth

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Our top nine markets generate 80% of our total sales – and are home to more than 1.25 billion consumers

Newell Brands

Reach driven by geographic footprint

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85% of our sales come from brands that are #1 or #2 in their categories

Newell Brands

Purpose driven by brands that make a difference

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Introduced in late 2016, our Growth Game Plan establishes a new set of investment priorities; makes sharp portfolio choices; streamlines our organization; and strengthens and extends our innovation, design, insight, brand development, and eCommerce capabilities across a broader set of categories.

Newell Brands

Our Strategy

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Growth Game PlanOur Purpose Newell Brands touches hundreds of millions of people everyday where they Live, Learn, Work and Play. Growth is the engine that

powers us and we believe in putting the consumer at the heart of all that we do. Our brands and team are purpose driven to make a positive difference in people’s lives.

Live. Learn. Work. Play.Our Ambition We are building a winning team that aspires to industry leadership. Together we are creating a growth led global consumer

products company. We win as one operating company that has the scale to outgrow, out execute and out spend our competition.

Our PortfolioWin Bigger

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Develop for Growth Entrepreneurial

Home FragranceFoodBaby

Everyday WritingArt & Creative ExpressionBeverages

AppliancesCalphalonLabelingCommercial Products

CleaningOutdoor & RecreationFishing

Safety & SecurityRexairJostensFine Writing

Technical ApparelTeam SportsHome & Family

Rubbermaid Org & OutdoorWaddingtonProcess Solutions

Our DNA

Growth Led

Consumer Centric

TransformativeValue Creators

One Company One Strategy

Industry Leading Team

Entrepreneurial & Action Oriented

Passionate to Win

Always Striving to be Better

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Our Ways to WinBuild Partner Grow Strengthen Lead Choices Unlock DeliverBuild and Develop an Industry Leading Team

Partner with Our Customers in Category Development

Grow Brands Through Innovation and Investment

StrengthenBreadth and Depth of Availability

Lead e-Commerce Growth

Active Portfolio Management

Unlock Trapped Capacityfor Growth

Deliver Growth and EfficiencyBenefits of Merger

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Newell Brands Strategy

Two operating models

Development & Delivery

• Investment in Insights, Ideation and Innovation, Brand Communications, International expansion

• Complimented by execution led growth and broad assortment and availability in major channels

Entrepreneurial Units

• General manager led business model, empowered choices with budget framework

• Selectively leverage corporate capabilities at best cost

• Development and Delivery model not yet affordable in this model

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New division framework

Writing

Home Fragrance

Food

Outdoor & Recreation

Appliances & Cookware

Consumer & Commercial Solutions

Baby

Fishing

Development & Delivery Model

eCommerce

Entrepreneurial Model

Jostens

Process Solutions

Waddington

Team Sports

Home & Family

Safety & Security

Fine Writing

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Development & Delivery divisions


Consumer & Commercial

Writing


Baby

Home Fragrance

Food

FishingThese brands operate as entrepreneurial units within their divisions

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Entrepreneurial divisions

Jostens

Waddington

Process Solutions

Safety & Security

Home & Family

Team Sports

Fine Writing

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3 portfolio roles

• First priority for growth and brand investment

• Core businesses of NWL brands and leading growth contributors

• Actionable growth and innovation platforms funded decisively

• Major commercialization focus (assortment, distribution, international route to market)

• Priority for M&A to scale anchor categories

Win Bigger11 Develop for Growth22

• Potential to become Win Bigger and core anchor categories

• Establish paths to attractive growth and scalable strong business models

• Invest in insights, ideation, design, and brand development to plot future growth funnel

• Invest selectively on proven ideas

• Priority for M&A to accelerate organic development

• Freedom within a defined strategic and budget framework

• Above average EBITDA growth, simple, low risk plans on major value levers

• Not held for sale

• Focused, general manager led business model, simplified organization model

• Possibility M&A can transform

DeliverEntrepreneurially33

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As part of our new strategic framework, the Growth Game Plan, we have simplified our structure by consolidating 32 legacy business units into 16 global operating divisions.

Newell Brands

Our Divisions

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Newell Brands Divisions

Our Appliances & Cookware Division offers a variety of brands that enhance consumers’ lives in the kitchen and beyond, including Calphalon® premium cookware; Crock-Pot® slow cookers; Mr. Coffee® coffeemakers; everyday countertop essentials from Oster®; and Sunbeam® appliances.

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Consumer & CommercialSolutions


Our broad portfolio of cleaning and commercial brands, including Rubbermaid®, Quickie®, Spontex® and MAPA®, are found in homes, hospitals, schools, stadiums and more. Our brands win loyalty by delivering productivity, efficiency and superior performance.

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Writing


We are the global leader in writing instruments with a product portfolio including Sharpie® markers, highlighters, pens and pencils; Paper Mate® pens and pencils; Prismacolor® art supplies; the leading Elmer’s®, X-Acto® and Loew-Cornell® arts and crafts brands; and Expo® dry erase markers and accessories. From encouraging self-expression on almost any canvas to creating an unparalleled, effortless writing experience in an everyday pen, our Writing brands enhance learning and inspire creativity in and out of the classroom.

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We are the largest hard-goods sporting equipment company in the world,. Our Coleman®, Campingaz®, Marmot®, Contigo® and bubba® brands maximize consumers’ enjoyment of the outdoors and enable an active daily life.

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Baby


Our Baby Division offers the most trusted brands in the category, representing the highest commitment to quality, comfort and safety. Our Graco®, Aprica® and Baby Jogger® products help parents and children worldwide get the most out of life.

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Home Fragrance


Our Home Fragrance Division fills homes and other spaces with inspiring, long-lasting scents.

Season after season, from reliving favorite memories to setting a mood, our Yankee Candle® and Millefiori Milano® brands are at the intersection of a passion for fragrance and design.

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Food


Our Food Division includes leading brands used in and around the home, including Rubbermaid® food and beverage storage solutions; TABLELUXE™ sophisticated storage solutions for entertaining; Diamond™ plastic cutlery; FoodSaver® home vacuum-packaging machines; and Ball® food preservation products.

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Fishing


For generations, anglers all over the world have put their trust in our broad portfolio of industry-leading fishing brands, including Abu Garcia®, Berkley®, Shakespeare®, PENN® and Ugly Stik®.

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Jostens


Jostens® is a trusted partner in the academic and achievement channel, providing products, programs and services that help its customers celebrate moments that matter. The company's products include yearbooks, publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments.

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Waddington


Our Waddington Division is a major global packaging manufacturer and marketer serving the foodservice, bakery, deli, produce and confectionary markets. Brands include Eco-Products, the leader in the green packaging space; POLAR PAK® containers, serving ware, drinkware and cutlery; and WNA upscale disposable plastic products.

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Process Solutions


Newell Brands offers custom designed plastic, zinc, electronic, and monofilament products that solve downstream, industrial consumer challenges. We are a primary source supplier of copper-plated zinc penny blanks to the mints of both the United States and Canada, as well as a supplier of coinage to other international markets.

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Safety & Security


Our Safety & Security Division offers the most trusted brands in the home safety industry. Our brands, including First Alert® and BRK®, help protect the lives, well-being and valuables of our consumers.

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Home & Family


Our Home & Family Division includes a range of consumable household staples from Goody® products that help build confidence in women and girls to Pine Mountain® firelogs to Bicycle® Playing Cards, the most widely used playing cards in the world.

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TeamSports


Our Team Sports Division which includes Rawlings®, enables athletes to reach their full potential at both the amateur and professional levels.

Our brands elevate the industry standard with product innovations, and are present everywhere team sports are played.

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FineWriting


We offer some of the most stylish and sophisticated writing instruments in the world today. Our portfolio of brands, including Parker®, Waterman® and rOtring®, leverage unique craftsmanship and innovation to enable our consumers to make writing a personal and creative experience.

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eCommerce


Our eCommerce Division works to make all our brands available to the rapidly growing number of consumers worldwide who shop online.

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Over the past several years, Newell Brands has invested significantly in consumer insight and design capabilities, resulting in an accelerated innovation rate.

Newell Brands

Recent Innovations

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© 2016 Newell Brands Dries 3x faster* for reduced smearing

* vs. Pilot G2 based on average dry times of black, blue, red and green. Individual dry times may vary by color

Paper Mate® InkJoy® Gel Pen

Newell Brands Writing Innovations

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100% leak-proof guaranteed, setting a new standard in food storage

Rubbermaid® BRILLIANCE™ Container

Newell Brands Food Innovations

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Keeps produce fresh up to 80 percent longer*

* Based on strawberries in FreshWorks containers vs. store packaging at day 21

Rubbermaid® FreshWorks™ Produce Saver

Newell Brands Food Innovations

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Easy one-handed drinking with removable infusion strainer, protective spout cover and leak-proof lid

Contigo® AUTOSPOUT®

Ashland Water Bottle with Infuser

Newell Brands Outdoor & Recreation Innovations

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Grows with your child from when they are 4 lbs. to up to 120 lbs., enabling you to enjoy 10 years of use

Graco® 4Ever™ 4-in-1 Car Seat

Newell Brands Baby Innovations

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Keep your child riding rear-facing longer with up to 5 extra inches of extendable legroom

Graco® Extend2Fit™Convertible Car Seat

Newell Brands Baby Innovations

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Power through the toughest blending jobs with Smart Settings™ pre-programmed settings and Dual Direction Blade technology

Oster Pro™ 1200 Blender Plus Smoothie Cup

Newell Brands Appliances & Cookware Innovations

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Specially designed stoneware keeps food hotter 30% longer* than existing portable slow cookers

* Compared to Crock-Pot® 6qt Cook & Carry Slow Cooker

Crock-Pot® 6-Quart Cook & Carry™ Digital Slow Cooker with Heat-Saver™ Stoneware


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© 2016 Newell Brands Use with FoodSaver®

Food Preservation System or Handheld Sealer to preserve freshness for foods stored in the fridge, pantry or on the go

FoodSaver®

Fresh Containers


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PhilanthropyNewell Brands

Giving back to our communities is a key part of fulfilling our mission to make life better every day for people where they live, learn, work, and play.

Visit newellbrands.com/CorporateResponsibility for details.

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Corporate Giving

Newell Brands Philanthropy

Giving back is core to who we are and is central to our purpose of helping people and building communities.

We fulfill our commitment to communities where we are through contributions of cash and product donations from our portfolio of brands.

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Employee Volunteerism

Newell Brands Philanthropy

Our employees are committed to using their talents and dedicating their time to improving the lives of others in our communities.

Whether at our annual Global Day of Service or local fundraising and volunteer events throughout the year, our employees can be found supporting causes that matter in the neighborhoods where we are.

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www.newellbrands.com

Learn More

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Newell Brands

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