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Corporate Presentation 5 th November 2008

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Page 1: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Corporate Presentation

5th November 2008

Page 2: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Agenda

The Preferred Security Partner

Our Expertise

Business Updates- Dubai - Abu Dhabi

24

Page 3: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

The Preferred Security Partner

Page 4: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Established for 50 years in the Security Industry

1. Started 1959 - Government Statutory Board

2. June 1, 2005 - Corporatised

3. 100% Owned by Temasek Holdings

4. Operations

a) 60 cities in Asia Pacific

b) 30,000 employees

• Largest Security Provider (Consulting, Security Technology, Manpower and Cash Management) in Singapore

• Turnover (Year ended 31 March)

Introduction to Certis CISCO

2004 (US$mil)128.3

2006(US$mil)174

2005 (US$mil)146.7

2007(US$mil)180.8

Page 5: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Experienced and Competent

• 50 years of experience

• Well-trained with established procedures and processes

• Proven track record for businesses, government agencies

and homes

Introduction to Certis CISCO

Page 6: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Introduction to Certis CISCO

• Providing quality service to meet and exceed customers requirements

• Quality standards achieved• ISO9000 • People Developer’s Standard

• Adopting 6 Sigma methodology to further enhance quality service and delivery

Page 7: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

To secure a target such that it is inaccessible or difficult to overcome

Deter

To identify and monitor the threat before it penetrates the secured area

Detect

To minimise loss of lives and/or assetsDeny

3Detecteter

eny

Certis CISCO’s Approach to Security Aims of Security

Page 8: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

MACHINEMACHINETechnology,

enhances the effectiveness and efficiency of the MAN

METHODMETHODExperience and competency

are key to designing and implementing effective processes and security

solutions

MANMANAn organization is only as

strong as its people

M3 - Certis CISCO’s Holistic Approach

Page 9: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Our Expertise

Page 10: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Certis CISCO Services

• Manpower

• Logistics

• Technology

• Monitoring

• Consulting

• Education

• Enforcement

• Information Management

• Infocomm

Page 11: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Security Consulting Services

• Security Master Planning

• Security Audit and Review

• Security Design and Planning

• Project Management

• Business Continuity Management

• Event Management

• Security Management Services

• Investigation Services

• Pre-employment screening

• Business Due Diligence

• Fraud Investigation

• Technical Surveillance Counter Measures

Consulting

Page 12: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Multi-disciplinary team with operations and engineering

expertise

• Certified Protection Professionals (CPP) accredited by

American Society for Industrial Security (ASIS)

• Track Record - Completed over 250 projects (Local &

Overseas)

Consulting

Page 13: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Security experience & expertise combined to offer training programmes

• Equip security personnel with knowledge & skills for job competency

• Enhance knowledge of security professionals• Enhance security environment of organisations

• Partnership with Temasek Polytechnic• Conducts diploma & certificate courses in

security and fire management

• ISO 9001:2000 Certified

EducationCertis CISCO Academy

Page 14: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Security Product & Systems

• Design & supply security products and systems for premises protection such as

• Intrusion Detection System

• Access Control System

• Video Surveillance System

• Expertise and experience to integrate and install security systems for effective security coverage

• Maintain and support security systems

• Largest fleet of technical support officers

Technology

Page 15: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Integrated Solutions

Clients include:

• Government buildings (Ministry of Manpower)

• Key installations (Public Utilities Board)

• Banks (Development Bank of Singapore, United Overseas Bank)

• Industrial and Logistics warehouses

• Commercial Complexes and offices

• Educational institutions

• Entertainment Complexes & Retail outlets

• Private homes

• Installed and Commissioned more than 6,000 CCTV cameras / systems in Singapore for year 2006

Technology

Page 16: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• 24/7 Integrated Operation Centre

• 1st and largest of its kind in Singapore and

the region (excluding Military/Police)

• Centralised monitoring and control of Certis

• CISCO’s operations

• Managed by former senior military officers

with extensive incident management

experience and knowledge in command and control issues

• Employing state-of-the-art technology

• Automated Reporting System Interface

• Track & Trace System

• Officer Support System (Patent pending)

• Incident Reporting and Investigation

Management System (IRIMS)

Technology

Our Technology for Support

Page 17: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Largest security transport service for cash and valuables• More than 460 armed officers• 150 security vehicles

• Largest dedicated cash processing centre• Enables the smooth functioning of national cash circulation

on a daily basis

• Providing security operations with zero tolerance for error• Speed and Security matters• Customers include banks, supermarkets,

independent retailers• All ATM users

Logistics

Page 18: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Spectrum of secure logistics services for cash and valuables encompasses:

• Cash-in-transit serviceItems are tagged, bar-coded and transported by armed security officers in Certis CISCO security vehicles

• Cash Processing Services & Same Day Crediting Sorts, counts & deposits cash on behalf of retailers and all major banks

• Banking Support ServicesBulk breaking of cash for banksCash reconciliation for bank

• ATM replenishment serviceAssists banks in replenishing ATM cash to ensure supply meets demand

Logistics

Page 19: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Established track record with almost 50 years of experience in protection security

• Largest Auxiliary Police Force in Singapore with over 4,000 armed officers

• Empowered with Police powers and immunities

• Headed by DAC Jessica Kwok, a senior officer seconded from Singapore Police Force

Manpower Armed Guarding (Auxiliary Police Officers)

Page 20: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Expertise in protecting VIP buildings, key installations, embassies, commercial complexes, banks and industrial facilities

• Spectrum of manpower security services includes

• Static security

• Mobile escort

• Armed response

• Traffic and crowd management

Manpower Armed Guarding (Auxiliary Police Officers)

Page 21: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Competently trained officers

• Seven weeks of comprehensive training at Certis CISCO Academy

• Curriculum approved by Singapore Police Force

• Officers equipped in knowledge of the Law, unarmed Police tactics and weapons handling skills

• Simulated scenarios that trains officers to react skillfully and decisively in life-threatening situations

Manpower Armed Guarding (Auxiliary Police Officers)

Page 22: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Professional and customer-service oriented, elite security service

• Pinnacle of security services combining APO experience with top-notch customer service

• Specially trained to serve as ambassadors for VIP events and iconic premises

• Fully integrated with the operations and culture of customers’ businesses

SUITS Security @ The National Museum

Manpower SUITS - Premium Security Protection

Page 23: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• Largest unarmed security force in Singapore with close to 1,000 Protection Officers

• Experienced in protecting government buildings, office complexes, retail malls, industrial facilities, warehouses and condominiums

• Officers are thoroughly security-screened

• Trained and certified under Workforce Skills Qualifications (WSQ) by CISCO Academy before deployment

Manpower Unarmed Guarding (Protection Officers)

Page 24: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

• More than 290 Enforcement Officers

• Assist government departments and statutory boards in their law enforcement functions

• Our partners include• Traffic Police - illegal parking on public roads• HDB - illegal parking in HDB carparks• Health Sciences Authority - illegal sale of cigarettes to minors• URA - illegal use of premises

Enforcement

Page 25: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Business Updates

UAE5 November 2008

Page 26: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Outline

Business Model

What Is Our Approach to Address The Market - Product Proposition

Where Are We Today - Revenue Build Up

Long Term Prospects - Business Upside

Page 27: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Business ModelApproach to Market

Market Gap

Inadequate Security Standards

Lapse in Service Delivery

Back to Basic

Setting Standards

Service Delivery

Prompt Recovery

Page 28: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Competitive Edge

Security Service Experience

Selection Process - Customized- Nationality, Language

Skills- Physique

Security Training - Our Philosophy- 3 D- M ³

Customer Service - Basic Etiquette Induction

Delivery - On Time and No Down time

Page 29: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Unique Selling Proposition

Product Differentiation

•International Company•Stringent Selection of Guards•Induction Course, Training by Police, OJT•Good Welfare (proper housing, pay on time Health/medical

insurance and Incentive scheme)

Service Differentiation •Responsiveness to Clients Requests•Prompt recovery

Delivery Differentiation•Experienced Management Team•Operational Excellence – Tried and Tested

Page 30: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Competition

Dubai - 266 Agencies

Top 3 - End FY 10

S.N. Name Ow ners Business FocusEstimated

No.of Guards

Presence in UAE

Local company wholly owned by Sheikh

1 Transguard (Emirates Group Security)Sheikh Saeed Bin Rashid Al

Maktoom

Airport, DNATA, Airport catering, Emirtes Schools/colleges, Training

School2500 10 yrs

2 Dubai Security Services (DSS) Nakheel Group Sheikh Sultan Bin SuleyamAll Palm projects, All Sea ports,

Airports, 1750 10 yrs

3 First Security Group (L L C) Ex Police Generals Airports, Security tranning school 700 2 yrs

MNC

4 Group 4 Securicor Multinational Everyw here 8000 12 yrs

5 Guardforce Security Multinational Malls 250 2 yrs6 Gulf Fidelity Security Services Multinational Malls, Retail outlets 600 2 yrs7 Palmon Group - Secure plus Multinational

Locally owned company

8 Berkely Security Services FM + Security Hotels 600 15 yrs9 Al Jaber Security Security 300 5 yrs10 Al Manal Security LLC Security 200 5 yrs11 Blackcat Security Services Security Govt. Eastablishment, Retails 500 7 yrs12 Eagle Hunter Security Security Same as above 500 9 yrs13 East Coast Services " 300 5 yrs14 Emirates Security Services ETA group company 600 5 yrs15 Farnek Services " 200 10 yrs16 Lahej & Sultan Security Services LLC " 300 10 yrs17 Pow er Security " 500 10 yrs18 Prestige Security Services " 500 8 yrs19 MAF Securicor LLC Majid Al Futtaim group 250 8 yrs20 911 Security Services 200 1 yr

Guarding Companies - 266 No of guards 30,000

Market ShareCurrent 15%Projected 40% End Fy09

Page 31: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Competition

Abu Dhabi - 10 Agencies

S.N. Name Ow ners Business FocusEstimated

No.of Guards

Presence in UAE

Locally owned company

1Spark Security Services Local Company Spark group

Majority Malls (Marina, Al Walda, Mindinat Shopping Centre, Al Raha) and Oil Fields 2250 5 yrs

AL Jaber Coin Local Company AL Jaber and South African Company Coin

Majority Hospital s, Carrefour Supermarket , Abu Dhabi Mall, Ministry of Education 1800 10 yrs

Securiguard Middle East

Local Co. and Canadian Co. Securiguard

Majority Khalifa Committee Contract (Residential Apartment ow ned by government), ADWEA ,Ministry of Education 1600 5 yrs

Star Security Services

Local Company ( Al Qubaisi group)

Majority Abu Dhabi Municipality contract ( more than 500 guards ) and oil f ields 950 5 yrs

United security Group Local Co. AL Otaiba and British Company Majority ADCB and Buildings 500 5 yrs

Fist Security Majority Off ice Buildings, Al Ain Mall 175 4 yrs

Falcon Security

Abu Dhabi National Co. And Falcon Co. (Local Co.) Sponsor – Ascorp Group

Under process, cleared by PSBS Licence but yet to approve by Minister of Interior - 0

Emirates Gatew ay -

Contract w ith Abu Dhabi army G.H.Q 200 4 yrs

MNC

1a G4S Guarding and Money Transfer1b G4S Security for Money Transfer

Abu Dhabi Guarding Companies

15 yrsInternational Company – having 2 licences

Majority Hospitals, Off ice Building and Embassies and ADNEC 2100

Top 5 - End Fy10 Key Markets Sawaeed 16 partners ICAD – Workers Dorm Hotels & Leisure

Page 32: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Market Credentials

Successes

Referral of 60 Guards for Hyatt

Page 33: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Market Credentials

Successes

Page 34: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Financial Projections – FY09 & FY10Dubai Guarding

In Dh’s ‘000 FY 09 FY 10

Sales 12,894 53,876

COS / Variable Cost (11,350) (44,585)

Gross Profit 638 8,317

Fixed Cost (2,888) (5,345)

PBCO (2,250) 2,964

Corporate Overhead (1,175) (1,481)

PBIT (3,425) 1,481

Interest Expense (64) (70)

PBT (2,587) 2,386

Loss / Profit % -20% 4%

EBITDA (2,361) 2,977

Accumulated (Loss) / Profit (4,420) (2,034)

Page 35: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

On Target

Dubai Guarding

FY 09 Duty posts StatusApr - Nov 400 AchievedDec - Mar 480 Will AchieveTotal 880

Start Point Recurring Revenue Dhs 29.9m

FY 10 Target Dhs 53.8m

Current Average Sales ClinchedMonth Dhs 4.16mAnnual Dhs 49.92m50% Actualization in FY10 Dhs 24.96m

Average New Duty Post to Achieve Month 90Annual 1080Total – Recurring + New 1960

Page 36: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Financial Projections – FY 09 & FY10Abu Dhabi Guarding

In DHS’000 FY 09 FY 10

Sales 3,266 29,445

COS / Variable (2,177) (23,468)

Gross Profit 787 5,139

Fixed Cost (1,507) (3,725)

PBCO (720) 1,414

Corporate Overhead (385) (690)

PBIT (1,105) 724

Interest Expense - -

PBT (803) 1,562

Loss / Profit % -25% 5%

EBITDA (580) 2,020

Accumulated (Loss) / Profit (803) 760

Page 37: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

On Target

Abu Dhabi Guarding

Fy 09 Duty posts StatusApr - Nov 50 AchievedDec - Mar 280 Will AchieveTotal 330

Start Point Recurring Revenue Dhs 11.7mFY 10 Target Dhs 29.38m

Current Average Sales ClinchedMonth Dhs 260KTargeted Dhs 2.86mAnnual Dhs 34.3250% Actualization in FY10 Dhs 17.16m

Average New Duty Post to Achieve Month 80Annual 960Total – Recurring + New 1290

Page 38: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Financial Projections – FY09 & FY10UAE Guarding

WillIncrease 3 times with purchase of accommodation

In Dh’s ‘000 FY 09 FY 10

Sales 16,160 83,321

COS / Variable Cost (13,530) (68,053)

Gross Profit 1,425 13,457

Fixed Cost (4,396) (9,079)

PBCO (2,971) 4,378

Corporate Overhead (1,560) (2,171)

PBIT (4,530) 2,207

Interest Expense (64) (70)

PBT (3,390) 3,948

Loss / Profit % -21% 5%

EBITDA (2,941) 4,997

Accumulated (Loss) / Profit (5,223) (1,274)

Page 39: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Business Upside

Revision of Minimum Wage

Potential JV with Abu Dhabi Police

Purchase of Workers’ Accommodation

Massive Development Projects

Page 40: Corporate Presentation 5 th November 2008. Agenda The Preferred Security Partner Our Expertise Business Updates - Dubai - Abu Dhabi 24

Sawaeed – CertisChairman & Board

CEO/ MD & Country Head, UAE

Group GMDubai

GMAbu Dhabi

Risk Management Group Finance

Internal AuditGroup Human Resource

Group Information SystemsCorporate Services

Group GM Sales & Business Development , UAE

Certis CISCO InternationalPresident

Senior Vice PresidentEnterprise Development

Sawaeed - Certis Organisation Chart