corporate presentation winter 2019 - siyata mobile...accessing ~$17b north american market through...

TSX-V: SIM | OTCQX: SYATF

Corporate PresentationWinter 2019

Disclaimer

This presentation is not an offering of securities or an offering memorandum. Any offering ofsecurities can only be made in compliance with applicable securities laws.

This presentation contains confidential and proprietary information and is the sole property ofSiyata Mobile (the “Company”). This presentation and its contents may not be reproduced, inwhole or in part, or distributed to any third parties without prior written approval of SiyataMobile.

This presentation may include forward-looking statements that are subject to risks anduncertainties. All statements within, other than statements of historical fact, are to beconsidered forward looking. Although the Company believes the expectations expressed in suchforward-looking statements are based on reasonable assumptions, such statements are notguarantees of future performance and actual results or developments may differ materially fromthose in forward-looking statements. Factors that could cause actual results to differ materiallyfrom those in forward-looking statements include market prices, the ability of the Company toprotect its intellectual property rights, the Company’s ability to retain customers, the Company’sability to develop technologies, continued availability of capital and financing, and generaleconomic, market or business conditions. There can be no assurances that such statements willprove accurate and, therefore, readers are advised to rely on their own evaluation of suchuncertainties. We do not assume any obligation to update any forward-looking statementsexcept as required under the applicable laws.

TSX-V: SIM | OTCQX: SYATF siyatamobile.com 2

About Siyata Mobile Inc.


Headquarters: Canada

Founded: 2012

IPO: 2015

Operating in: United States, Canada, Europe, Australia, Middle East

Siyata Mobile Inc. is a leading developer and provider of cellular communication systems for enterprise customers.

Siyata provides the highest quality and most technologically advanced in-vehicle mounted smartphone devices for global first responders, commercial fleets and vehicles based on Push to Talk Over Cellular (PoC) technology.

Siyata develops and manufactures its devices and licenses the industry-recognized Uniden brand.

Primary Target Markets


First Responders

~3.5 million(1) emergency vehicles estimated in the

United States

17 million(1) commercial trucks in the United States and over 3.5

million in Canada (2)

Commercial FleetsFire trucks, ambulances, police cars Transportation, taxis, waste management,

natural resources

(1) https://www.bts.gov/sites/bts.dot.gov/files/docs/browse-statistical-products-and-data/national-transportation-statistics/223001/ntsentire2018q3.pdf#page=41(2) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

Siyata’s Market- PoC


What is PoC?

• PoC is wireless two-way communication that connects over a cellular network instead of a radio network at the push of a button.

• PoC is replacing legacy Push-to-Talk (PTT) solutions that operate over land mobile radio (LMR).

• Both PoC and PTT offer instant communication for first responders and enterprise customers.

Siyata’s devices operate using Push-to-Talk Over Cellular (PoC).

Legacy Land Mobile Radio (LMR) Limitations


• LMR hardware is excessive and inefficient, cluttering in-vehicle cabins and creating additional costs

• Two-way radio, also known as Land Mobile Radio (LMR) has limited coverage, creating dead zones for first responder vehicles and public transportation

• LMR is restricted in functions — local available radio bandwidth can only provide talk services

Limited coverage zone for LMR LMR Dead ZoneLMR Dead Zone

• LMR limits the ability for first responders to communicate with each other, while PoC allows for a unified network

The outlook for PoC solutions is addressed in VDC Research’s report, Key Success Requirements For In-Vehicle Push to Talk

Communications Solutions

siyatamobile.comTSX-V: SIM | OTCQX: SYATF

PoC Market Research

The report’s findings include:

• The US population of PoC users is expected to grow from 4.5M in 2019 to 7.5M by 2023, a CAGR of 13.6%

• Cost savings over existing PTT solutions is the leading investment driver for PoC,

• Out of the 4+ million PoC end users in the US, the public sector remains the largest user segment.

• Research has shown that demand for PoC in-vehicle devices is growing, with one in four respondents opting for in-vehicle solutions

7

0

5000

10000

15000

2012 2015 2018

Legacy Hardware Problems


Commercial vehicle cabins are currently inefficient and distracting with numerous communication devices, mapping and fleet management tools, all from different vendors

CANbus Black Box

Fleet Management Tool

Corporate Phone

Land Mobile Radio (LMR/PTT)

Navigation System

Excessive and Redundant Hardware Limitations and Excessive Costs of Land Mobile Radio (LMR)

LMR Licensing Activity

LMR systems involve hardware and infrastructure

maintenance that is very costly

Restricted in functions — local

available radio bandwidth can only provide talk services

2018 set record low for new LMR subscriptions

The world’s first and only dedicated in-vehicle smartphone with 4G/LTE capabilities specifically designed to optimize mobile communications while driving. The UV350 has received all government and industry certifications.

The Solution: Uniden® UV350


5.5” Display

Android Operating SystemEnables users to eliminate redundant hardware via apps

Push-to-Talk Over Cellular (PoC)Capable of group and one-to-one voice talk

4G/LTE4G/LTE high speed data,up to 150 Mbps

Noise CancellationClear sound with dedicated microphone & speaker

WiFi HotspotExtended cellular range anddata capabilities

Always PoweredHardwired to vehicle battery ensures device always powered

Economic Far lower price compared to using multiple devices

AccessoriesCan be equipped with microphone

PoC Market Trends


VDC Research provided an analysis on the PoC market, highlighting SiyataMobile’s UV350 and its distinct advantages.

Our Product Portfolio


Category In-Vehicle Rugged Boosters

Devices(s) UV350, CP250 UR7 U60, U65, U70, UM50, Link

Generation 4G 3G / 4G All 2G, 3G & 4G

Technology PoC PoC -

Launched 2017 2016 & 2018 2017 / 2018

Target Market Commercial vehicles, First responder vehicles Mobile worker industry Commercial, Retail, and

Industrial

Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in North America & globally

Our Sales, Distribution and Technology Partners


Siyata integrates devices with leading cellular carriers and their distributors who sell to their existingenterprise customers. Cellular technology is allowing carriers to compete in market segmentstraditionally dominated by LMR.

Operating in U.S.

Operating in Canada

9.61Msubscribers

153Msubscribers

Operating in U.S.

450Ksubscribers.

The UV350 is now in enterprise sales channels with carrier partners which have a combined market cap in excess of $300 billion and over 200 million cellular network

subscribers.

Operating in Canada10.8M

subscribers

Operating in Israel

Market Opportunity


USA(2)

17,586,000

Canada(1)

3,502,849

(1) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm(2) https://www.bts.gov/sites/bts.dot.gov/files/docs/browse-statistical-products-and-data/national-transportation-

statistics/223001/ntsentire2018q3.pdf#page=41

• Large addressable enterprise vehicle market with over 17 million(2) commercial trucks in the United States and over 3.5 million in Canada

• Large addressable first responder market, with over ~3.5 million(2) emergency vehicles estimated in the United States

• Opportunity for future recurring revenue from third party fleet application (e.g. enterprise mapping software) and accessory (e.g. microphones, boosters etc.) sales

• North American market hosts no competing, carrier-grade, 4G capable, in-vehicle mobile device

• Certified for use on FirstNet, a $100B government grant to AT&T to build a dedicated first responder cellular network (see more on slide 15)

Siyata is focused on growing sales in the strategic North American market in 2019

Targeting:

http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

First Responder Network Authority


First Responder Network Authority (FirstNet) is a broadband LTE network being set up in the United States that provides first-responders with network priority during emergencies

• AT&T contracted by U.S. Federal Government to set up and run network

• Over 600,000 subscribers across 7,250 first responder agencies [1]

• All devices must receive FirstNet ReadyTM certification

• Currently only 102 approved devices, most of them consumer-grade hardware

• LMR systems are compatible on FirstNet but expensive to build and upgrade

• Small first responder agencies can be faced with unaffordable infrastructure and hardware costs

[1] https://about.att.com/story/2019/fn_expands_coverage.html

• UV350 is the only in-vehicle phablet that is certified FirstNet Ready®

• Gives first responders access to smartphone suite of apps

$66.5 million in sales to date

Financial Performance


1

3

5

7

9

11

13

15

2014 2015 2016 2017 2018 2019

$7.4M $9.9M $12.3M $17.7M

0

5

10

15

20

25

30

Gross Margin

$14.2[1]

[1] 19.9% decrease in revenue due to lower 3G sales as existing carriers begin process of migration for 4G devices

Reve

nue

(MM

)

$5.0 (Q1, Q2)

Revenue

Margin (%

)

Operating Targets from 2019

Over 50% Organic Revenue GrowthEmphasis on commercial vehicle & rugged devices solutions in North America

Establish Industry Leading 4G Portfolio in Main Target MarketAccessing ~$17B North American Market Through Cellular Carrier Sales Channels

Achieve Industry Leading Profitability

100,000 Devices Sold and Highly Profitable by 2022


1

2

3

4

Corporate Structure


Capitalization

Stock Price $0.35

Common Shares Outstanding 124.8M

Market Capitalization $43.7M

Working Capital $8.2M

Warrants @ $0.70 (Dec, 19)@ $0.60 (Dec, 21)@ $0.60 (Aug, 21)

4.6M4.6M3.7M

Agent Options @ $0.60 (Dec, 21) 0.2M

Options @ $0.47 12.39M

Fully Diluted Shares Outstanding 150.3M

Debenture Debt (Exp. June 2020) $4.6M

Enterprise Value $40.1M

Avg. 90 Day Trading Volume

333.7K

Conversion feature 0.60

As of October 9, 2019

Management and Board of Directors


Marc Seelenfreund – Founder and CEO- Founder and CEO of Siyata;- Mr. Seelenfreund was a VP at Sunrise Corporation in New York focusing on financing publicly

traded technology companies;- Mr. Seelenfreund has a law degree and is a board member at a leading private University

Gerald Bernstein – CFO

Glenn Kennedy – VP Sales

- Mr. Bernstein spent 20 years focusing on private equity financing and tax efficient corporatestructuring in multi-jurisdictional arenas;

- Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy-

both from McGill University;- Member of the Canadian Institute of Chartered Accountants since 1987 and a professional

chartered accountant.

- Mr. Kennedy has over 25 years of sales experience in the telecommunications industry;

- Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and

Sonim Technologies;

- Holds an Bachelor of Arts in Honors Business Administration from the Richard Ivey School of

Business at the University of Western Ontario.

Board of Directors


Stephen Ospalak– Board Member

Michael Kron– Board Member

Brian Budd– Board Member

- Extensive management & corporate development background with over 25 years of

entrepreneurial & sales leadership experience in high tech and resource industries;

- Excels in the areas of penetrating new markets, hiring and developing sales teams, implementing

sales techniques and strategies and building pipeline.

- Over 20 years in telecom, currently SVP Marketing & Operations at BMG Inc.;

- Served as VP of Products & Services at Telus Communications Inc. responsible for an annual spend

> $US 1billion and has held management positions at AT&T.

- Over 20 years of experience in investment and corporate finance, currently Chairman and

CFO at AnywhereCommerce Inc.;

- Co-founder and CFO of Miazzi Ventures where he founded Mamma.com Inc. and later sold

to Intasys Corporation at a $44M valuation.

Board of Advisors


Raymond J. Roman– Board Advisor- Mr. Roman is global head of business development, marketing and sales at Mu Sigma, the largest

pure play decision sciences company in the world;

- Former senior vice-president of worldwide sales and operations at Motorola Inc., executive

positions at Leap Wireless International Inc., and at Dell Inc.

Daniel Kim– Board Advisor

- Mr. Kim has been a partner, managing director, head of research, and technology analyst at

Paradigm Capital for the past 17 years.

- Prior to Paradigm, Daniel was the lead technology analyst at National Bank Financial and Head of

Research at an institutional boutique

21

[email protected]

+1 (604) 684-6730 (Local)+1 (866) 684-6730 (Toll-Free)

Email

THANK YOU

TSX-V: SIM | OTCQX: SYATFsiyatamobile.com

corporate presentation winter 2019 - siyata mobile...accessing ~$17b north american market through...

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