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www.alpine.com

Corporate ProfileCSR Report 2012-2013

Pioneering the Future

As a Mobi le Media Solut ion Company creat ing values of the future, Alpine

offers innovative automotive equipments and systems that achieve pleasurable,

comfortable, and secure driving environments. Today’s market is characterized

by rapid innovat ions in technologies. Remarkable advancements are seen

especially in regards to the evolution of media and communication systems,

and expansions in Cloud networking. Specializing in automotive audio, visual,

navigation, communication, and drive assist systems, Alpine is committed to the

integration of state of the art technologies and the pioneering of future driving

experiences. In accordance with social and market demands for innovative and

environment friendly products and services, Alpine continues its challenges to

expand towards future domains.

Business Overview

Top Message P 4

Business Domain P 6

The Alpine Brand P 8

Alpine CSR P10

Corporate Governance P12

Respect for Individuality P14

Exuberant Workplace Respecting Individuality P16

Pride and Passion Driven by Joy Individuality P18

Creating Value P20

For the Satisfaction of Each Customer P22

The Alpine History P24

Contribution to Society P26

Coexistence with the Natural Environment P28

As A Member of Society P30

Corporate Data

Alpine Group P32

Company Overview P34

C O N T E N T S

Creating Value

Respect for Individuality

Contribution to Society

Business Overview

32 Alpine Corporate Profile / CSR Report 2012/20132 3Alpine Corporate Profile / CSR Report 2012/2013

Advancing Towards

a Sustainable Mobile Society

An Era of Change

A l p i n e , t h o u g h i t s c o r p o r a t e h i s t o r y , h a s

experienced countless and continuous changes in

the environment surrounding the our industry. In

1967, the year of Alpine’s foundation, the cassette

tape was the leading audio media. In the 1980s,

the Compac t D isc was in t roduced , t rans fe r r ing

automotive entertainment from the era of the analog

to the digital media. Over the 1990s, car navigation

systems rapidly popularized in the market, redefining

car audio devices to advanced infotainment systems.

Recently, with the background of worldwide global

warming and rap id deve lopments in automot ive

e lectronics technology, there is ongoing intense

competit ion of environmentally-friendly vehicles in

the market. With market permeation of smartphones,

connect iv i ty o f automot ive e lect ronics to mobi le

devices has become mandatory. Meanwhile, contrary

to the orientation towards developed countries in our

automotive market configuration, today’s automotive

industry requires products that are opt imized for

local market demands.

Continuous Change andAdaptation are Needed

In today's market, characterized by fast and dynamic

changes, Alpine is carrying out its corporate activities

with the vision of “Becoming a Mobile Media Solution

Company that Creates Future Values”. This vision,

targeting the year 2015, expresses our wish to bring

excitement to all our customers through products and

services that judiciously meet with the latest market

needs. Under our strategy “Made in Market : Design

in Market ” we are fur ther enhanc ing our Globa l

Quad-Polar Organizat ion. Within th is f ramework,

m a r k e t i n g , m a n u f a c t u r i n g , a n d d e v e l o p m e n t

act iv i t ies are opt imal ly distr ibuted between our 4

main strongholds: Japan, United States, Europe,

and China. Especial ly in China, we aim to further

strengthen our “design-to-manufacturing single flow”

organization, setting the clear target of expanding

our business and brand.

I n t he f i e ld o f resea rch and deve lopmen t , we

a r e f a c i n g a k e y t u r n i n g p o i n t . T h e f a s t p a c e

development of consumer electronics, most notably

in the information and telecommunication industry,

means that our products are increasingly evolving

into core components of automobi les. Given the

rapid development of the Cloud technology, high

pe r fo rmance au tomo t i ve i n f o ta i nmen t sys tems

wi th compat ib i l i ty to hand held personal devices

and internet compatibil i ty are of vital importance.

T h r o u g h t h e e n h a n c e m e n t o f A l p i n e ’ s A V N C *

core technologies and al l iance strategies, we wil l

create a new, expanding domain in the automotive

infotainment industry. Together we are determined

to expand innovative, exciting, and safety-assured

automotive infotainment systems.

Our h igh awareness in the prevent ion of g lobal

warming is incorporated in our product design and

manufactur ing f ramework. Under Alp ine’s Green

St ra tegy, we have ach ieved s imul taneous ly the

reduction of environmental impact and enhancement

o f supe rb qua l i t y . We cons i de r env i r onmen ta l

sus ta inab i l i t y as an impor tan t respons ib i l i t y o f

manu fac tu re rs and w i l l con t i nue ou r e f f o r t s t o

augment environment friendly technologies.

Achieving a Sustainable Society

We consider i t as our obl igat ion to make act ive

con t r ibu t ions to ach ieve a sus ta inab le soc ie ty .

At Alpine we satisfy this social obl igat ion via our

corpora te management , in par tnersh ip w i th our

stakeholders, delivering excitement and satisfaction

t o o u r c u s t o m e r s t h r o u g h o u r p r o d u c t s a n d

innovat ive values. We wi l l cont inue to fu l f i l l our

responsibilities through our core corporate principles

“Respect for Individuality”, “Creation of Values”, and

“Contributions to Society”.

W i t h o u r p e r s i s t e n t r i s k m a n a g e m e n t a n d

compliance schemes, it is our goal and dedication

to perpetually strengthen the mutual trust and bonds

with our stakeholders.

June 2012

* : A（Audio）, V(Visual）, N(Navigation), C(Communication for Information supplement from outer Network), D(Drive assist for safe driving)

President & CEO

4 Alpine Corporate Profile / CSR Report 2012/2013 54 Alpine Corporate Profile / CSR Report 2012/2013 5

The Pathfinder of

Automotive Electronics

Automotive Acoustic Systems Domain Automotive Information andCommunication Systems Domain

Advancing to the height of Mobile Media Sound Alpine allows no compromises in its acheivement of premium acoustics.

The sound that Alpine targets is the reproduction of the finest detail the

passion the artist weaved into the music. Alpine offers to the global market

exhilarating, live-performance-like premium sound systems. With high

awareness and knowledge of unique acoustic characteristics, Alpine pursues

optimized acoustic environments for each customer and vehicle. Together with

the dedication to premium sound, improvement in the vehicles’ fuel efficiency

is a key theme of Alpine’s product development. Especially in the acoustic

devices domain, dramatic downsizing and weight reductions have been

achieved in our products.

Connecting vehicles and cars with information. Expanding comfort, safety and pleasure of the driving experience.

In the market environment of rapid technological innovation and end-

user demand diversification, Alpine pioneers a new world of automotive

telecommunication through its visual, navigation, communication, and drive

assist systems. Harmonizing technology and end customer needs, we design

and deliver high market value products. Information and communication

systems is a domain that leads to a safer, convenient, and exciting automotive

society. Alpine focuses highly on compatibility to Intelligent Transport Systems

and adaptation to electric vehicles, examples of new market needs required in

an efficient and environment friendly automotive society.

Creating Value



Business Overview


Engineering Excellence

With a strong determination to pursue the ideal without compromise, and an overwhelming and peerless sense of originality, Alpine consistently delivers the best in engineering excellence to its customers.

Values to be Met

Alpine incorporates into alls of its activities the Alpine Corporate Philosophy

and the doctrine of achieving “The Five Stripes of Excellence”. Regardless

of the surrounding environment, these principles are considered invariable

values of Alpine and shared by all of our employees. The core values of

Alpine will forever be succeeded to the next generations.

The Five Stripes of Excellence

Manufacturing Excellence

A uniquely distinctive presence that inspires users and gives them satisfaction, both at first sight and during use – Alpine's products never fail to profoundly impress users with their manufacturing excellence.

Marketing Excellence

With the joy of driving at their f inger t ips , A lp ine 's exce l len t marketing team taps into their technical exper t ise to del iver attractive products that never fail to move customers.

Service Excellence

Believing that high quality is the best possible service, Alpine aims to develop highly reliable products that are capable of demonstrating high performance even in the harshest vehicle environments, thereby enjoying an enduring popularity.

Partner Excellence

Through superior par tnerships wi th customers, partnerships, employees, shareholders, investors, host communit ies, and others, Alpine delivers paramount products that more than satisfy users.

Alpine values its members as individuals,and is committed to forming an

energetic and attractive company where the quality of work is enhanced.

Corporate Philosophy

1. Respect for Individuality

Alpine seeks to foster the pride and enthusiasm of each

employee, providing the means and opportunities for

growth, and encouraging relationships built on mutual trust.

2. Creating Value

Alpine eagerly takes up the challenge of maintaining

technical leadership in creating new values that will

enhance the quality of human life.

3. Contribution to Society

Alpine is committed to providing superior products and thus

contributing to a fuller, richer society.

Partner Excellence

Engineering Excellence

Marketing Excellence

Service Excellence

Manufacturing Excellence

The Alpine Brand Creating Value



Business Overview

� Alpine Corporate Profile / CSR Report 2012/2013 �� Alpine Corporate Profile / CSR Report 2012/2013 �

Partners

Em

ployees

Local Com

munity

Market

Governm

ents

Investors

Custom

ers

Cooperation

CS

R C

om

mittee

ALPS Group CSR Department

Corporate Control

IT Control

Business ProcessControl

Internal Control Subcommittee

CS

R P

romotion O

ffice

Disaster ActionHeadquarters

CommunitySocialContribution Subcommittee

EnvironmentalManagement Committee

RC Committee

Disaster Risk

Compliance

Business Risk

Information Control

Six years have passed since Alpine initiated CSR

activities with the goal of fulfilling social responsibilities.

Looking back an additional twelve years, in 1994

Alpine has formulated its three corporate principles ①

Respect for Individuality ② Creation of Values and ③

Contribution to Society.

At Alpine, CSR corresponds to the corporate

governance that achieve the Alpine principles.

Therefore, understanding our corporate activities to

accomplish the Alpine corporate doctrines is very

similar to understanding our CSR activities.

We consider of vital importance the method we

use to meet our corporate responsibilities in respect

to our customers, partners, shareholders/investors,

employees, and local community stakeholders.

We believe the first important step is to sustain our

accountability and transparency. By having our

corporate activities evaluated, and maintaining high

awareness to the advisements from our stakeholders,

mutual understanding is strengthened. This we consider

essential to our continued growth.

Social expectations towards corporate enterprises

change over time. It is essential therefore, in the

fulfillment of our corporate responsibilities, to continually

question our own position and responsibilities in society

and flexibly adapt to changes. We will continue to

investigate important issues such as conflict minerals

and child labor, being sure to proceed in our activites

as a responsible member of the global community.

We believe the determining factor behind the level

of Alpine’s compliance to social responsibility is the

consciousness and activities of our employees. We

are in the manufacturing industry, and craftsmanship

is our corporate foundation. Each employee at Alpine

is simultaneously aware of his own responsibilities and

of his moral responsibilities. With ISO26000 as our

guidance, we will continue our efforts to enhance our

awareness and achieve a sustainable society. We truly

appreciate the extensive and continued support from

our stakeholders.

CSR Committee Chairman and Managing Director,

Hitoshi Kajiwara

Meeting the Our Obligations to Stakeholders

To fulfill our social responsibilities,

Alpine is continually strengthening its CSR organization

Alpine CSR is the Corporate Governance

that Achieves Our Principles

CSR Enhancement Framework

Alpine CSR Creating Value



Business Overview


To remain a trusted company, via E-learning

education schemes and legal news announcements,

strict legal compliance is practiced in Alpine. Alpine

has laid down in our Ethics Guidelines (“Alpine’s Ten

Commandments”), the basic code with which each

and every employee within the Alpine group across

the globe is required to comply.

In Japan, the U.S.A., and China, Alpine has

established an ”Ethics Hotline” for Alpine employees

and suppliers to consult regarding ethical and moral

issues. A whistle-blower protection clause is included in

our internal regulations. This system acts to help detect

potential problems in advance and enable prompt action.

Compliance Structure

Alpine expands purchasing activity worldwide

based on “Alpine Purchasing Policies”. Conforming

to the “Supply-chain CSR Development Guidebook”

of JEITA, we are promoting Corporate Social

Responsibility with our partners.

This is implemented with not only in our own

business activity, but also through our entire supply

chain. Alpine invites suppliers to briefing sessions

(biannually in Japan, and annually in China, North

America, and Europe) to strengthen relationships.

CSR Activities Across Our Supply Chain

For analysts and institutional investors, our

corporate status, activities and strategies are shared

in our biannual investors meeting The Alpine Report is

published in March and September.

The Annual Report is issued to our overseas

investors to inform them of the detailed business and

financial circumstances. Various news and information

are updated to our website on timely basis.

Promoting Investor Relationships

2011 was marked by two natural disasters of

massive scale: the Great East Japan Earthquake and

nation-wide flood in Thailand. Learning from these

experiences, Alpine has revised the countermeasure

manual and improved the hazard BCP. These

efforts aim to establish an organization that assures

swift recovery action, minimizing the impact to our

stakeholders.

In any emergency circumstance, it is our obligation

to confirm the safety of our employees and their

families. Already introduced at Alpine is an emergency

safety confirmation system that is e-mail compatible.

In our offices in Japan and China, fire brigades

are organized to guarantee fast preliminary actions

in case of natural hazards. The fire brigade conducts

training exercises including periodic alarm system

inspections, first aid training, and emergency escape

guidance.

Measures Against Natural HazardsTo Remain a Trusted Company

We believe it is our obligation to act justly, increasing corporate viability and transparency.

We are therefore strengthening our corporate governance.

To assure sustainability of governance, we are taking firm measures for compliance and

risk management

Alpine is making aggressive efforts to create

internal control systems, based on the belief that such

systems should not be created merely for the sake

of compliance with relevant laws, but also to effect

positive change. We promote improvement of internal

control system to strengthen our business structure.

Internal Control System

Open andFair

LegalCompliance

EnvironmentFriendly

Partnership

President Usami reporting in the 2011 Financial Results Briefing

To ensure sustainability and reliability of our corporate

activities, Alpine analyzes a wide range of possible

risk factors. The risks are categorized into “Disaster

risk”, “Infection risk”, “Business risk (finance, labor,

government)”, and Information risk”, each backed up with

plans for counteractions for the possible crisis in order to

minimize the damages incurred.

The reasons behind our enactment of the Business

Continuity Plan are to ensure the safety of employees

and their families, and reduce post-disaster impact on our

customers given any emergency situation. We established

a practical and effective plan comprised of different plans

for the initial responses as well as ongoing handling.

Risk Management Initiative Anticipate Stable Growth Utilizing Market Competitiveness

I was amazed by Alpine’s high level of CSR, especially

given their performance in its hazard risk management

and recovery support framework following the preceding

year’s Great East Japan Earthquake. We were granted with

the opportunity during the second half of last year to visit

Alpine’s Dalian and Taicang factories. In China, now the

largest automotive market in the world, Alpine is surely and

steadily growing its presense, thanks to its strong market

competitiveness. I clearly felt

a successful future coming for

Alpine, and anticipate further

development and growth.

C O L U M N

Ichigo Asset Management, LTD.

CEO Mr. Scott Callon

Alpine appoints a Board of Directors that oversees

and supervises managerial decisions. Each director

is assigned with a specific corporate function. By

incorporating an organization with clear managerial

responsibilities, optimal and efficient progression of duties

are assured. Alpine has established an internal auditing

structure, and empowers the Board of Auditors. The

board assures the clarity and transparency via monitoring

from managerial, accounting, and legal perspectives.

Corporate Governance Structure

President and CEO

CSR Committee

BusinessExecutionDivision



Internal Control Subcommittee

Election/dismissal

Whistle-blowing

Election/dismissal

Duty of LoyaltyDuty of Care

Obligation to attendand state opinions

Supervision, auditing

Election/dismissal

RC Committee

Regional/Social Contribution Subcommittee

Disaster Action Headquarters

Environmental Management Committee

Procurement Committee

Account

Auditor

General Meeting of Shareholders

Board of AuditorsFour corporate auditors(Two outside auditors)

Ethics Hotline Internal Audit Office

Self Checking (CSA※)

Board of DirectorsEleven Director

※Control Self Assessment

■ Corporate Governance Organizational Structure (as of June 2012)

Corporate Governance Creating Value



Business Overview


Alpine respects the passion and pride of all its employees.

At Alpine we nourish individual growth and contributions,

developing a bond of mutual trust.

Making Alpine a company our children would also want to work for

No.1 in Australia. A brand loved by allAchieving the No.1 brand and products in car

audio and navigation

Create, nourish, and protect business Build an organization of mutual supportContinue to change myself and Alpine without

fear of external changes

Become a leader in the automotive market with revolutionary technology

Bring Alpine to the next level with the power of female purchasers

Achieve No.1 brand in EuropeA: Award L:Longevity P: Perfection N : New

Challenges E: EnergyManufacture products that can be installed in

spaceships

Harvest and develop talent to build a strong Alpine brand

Be a company that can always withstand difficulties

Promote active communication

Voice in

Alpine

Although Alpine’s corporate headquarter is located

in Japan, research and development, manufacturing,

and sales activities are conducted around the globe.

Approximately 80 percent of Alpine’s sales is rooted

in overseas markets. Therefore, employee training

and placement are conducted upon joint management

and group management. The functions of overseas

affiliates and expertise of the working employees is

nourished, and strengths are bundled to create group

power. We aim to have our local employees be able to

take primary roles in the management in each affiliate.

Local needs collected from marketing activities of local

employees are transferred to Alpine’s global network

of product development and manufacturing, thereby

Achieving products that truly satisfy local market

needs. Alpine's principle of "Respect for Individuality" is

embedded in Alpine's vision of its market uniqueness.

The primary strength of Alpine is the love that all

its employees share for its brand. All employees

conduct their duties with pride and with knowledge of

the responsibility of their position. With a brand in the

center of our industry, we aim to be in the center of the

Mobile Media industry, bonding together individualty

through the perspective of consolidated corporate

management.

Reaching for the Center

of Mobile Media Gathering

diversity and individuality

Managing Director,

Administration Seishi Kai

Business Overview

Creating Value





We believe that a full and fruitful life both in and

out of the workplace is the optimal condition for our

employees.

At Alpine we introduced early leave days and

anniversary holidays, promoting employee activities

outside the office.

For employees with small children, maternity leave

and shortened workday policies have been introduced.

For employees who need to provide nursing care,

flexible working hours can be chosen.

Focus on Work-Life Balance

Alpine considers the health of its employees as the

highest of priorities. Annual physical examinations,

guidance on health by a full-time nurse, and a

company gym support the health of its employees.

Alpine also supports employees who are coping

with stress by setting up professional counseling

sessions three days per week. This contribues to

the alleviation of each individual's problems, clarifies

general issues that are shared amongst employees,

and also establishes the foundation for improvements

in the working environment.

Assuring Health in Body and Mind

To secure a safe and comfor tab le work ing

environment, Alpine’s Safety and Sanitation Committee

monitors tidiness and employee education at our

facilities. By routine inspections and identification of

possible risks in the workplace, unexpected accidents

are avoided. The monthly Safety and Sanitation

Committee announcement

r e p o r t s t o a l l A l p i n e

emp loyees acc iden ts ,

warning and measures

against flu outbreak, as well

as various other themes.

These activities extensively

contribute to employee and

workplace safety.

Workplace Safety Management

The Alpine Workers’ Committee, comprised

primarily of Alpine employees, endorses and supports

each Alpine employee in thinking and acting for

oneself, and fosters development in personal skills

and experiences.

A wide range of training programs are offered,

including enhancement of business skills and courses

that tutor methods to enrich life outside the office.

Additionally, with the target of promoting physical

and mental health and establishing contacts between

employees, sporting events are occasionally hosted.

Self Cultivation Opportunities

Employment cri teria at Alpine is conducted

regardless of nationality, ethnicity, age, gender,

religion, and handicaps. We actively promote the

configuration of a working environment in which all

employees can maximally demonstrate his and her

potential. The diversity found in Alpine we consider as

one of our key strengths.

To enhance the performance of our employees, the

Human Resource Development Conference is held

twice each year. At this occasion, optimal job rotations

and training schemes are discussed.

Appraising Diversity

In the prefecture of Fukushima, struck by the 2011

Great East Japan Earthquake and and consequent

accident at the Fukushima Nuclear Power Plant,

Alpine considers it as a duty to support employees

and their families by helping to build up an working

and living environments with a firm sense of security.

Alpine has invited a university professor with

expert ise in radiat ion, host ing seminars and

counseling opportunities. Especially from employees

with small children, voices of relief were heard as

individual questions and concerns were answered in

these occasions. Furthermore, as one of efforts to

assure the safety in the working environment, we plan

to install a radiation level monitoring system in the

Iwaki headquarter office.

To ensure the safety

and secur i ty to our

overseas affiliates, we

are receiving support

from a German third

party institution and

providing reliable data.

Safety and Security Following the 2011 Earthquake

■ Maternity Leave and Shortened Day Policy Usage (Alpine Only)

2009 2010 2011

Parental Leave 17 13 14

Flexible Working Hours for Nursing 14 12 14

To enhance the skills and knowledge of our

employees, Alpine offers a range of professional

training programs. We foster employees, keeping

awareness of their position in the company and take

responsible actions.

Training programs are not limited to lectures. On-

site accumulation of skill and knowledge at production

and sales affiliates is highly encouraged. By actually

experiencing the manufacturing and sales processes,

we believe that our employees can efficiently utilize

the acquired skills in their work.

Alpine will continue to research efficient training

methods to expand our employees’ know-how and skills.

Employee Training

Shiatsu massage seminarTraining gym at Iwaki headquarter

Routine inspection of facilities University professor consultancy

Alpine considers each and every employee a precious asset.

We are establishing processes and working environments wherein uniqueness and

exuberance can be demonstrated by each employee.

Exuberant Workplace Respecting Individuality Business Overview

Creating Value




35 years has past since Alpine’s establishment. Since the birth of the Alpine brand in the market, its’

history has been fabricated by our predecessors' spirits of “value creation, passion, and challenge”.

The North American market is where Alpine’s brand greatly developed. Here, my job as the chairman

of the Alpine brand business is to further expand the presence of the Alpine brand and share with our

customers the values in Alpine products. What I believe as most important is to pursuit the needs of each

and every customer and deliver satisfaction though our products.

Our valuable asset, the Alpine brand has been continually built up by our predecessors. My goal is to

make the next chapter in history of Alpine, passing on to the next generation an even greater Alpine brand.

The Joy of Passing On to the Future“For Alpine to be further cherished 10 years from now”

ALPINE ELECTRONICS OF AMERICANational Sales Department

Steven Crawford

“I want to practice craftsmanship.” This was my motive that brought me to a field completely different

from my studies in school. The first task I was assigned in Alpine was to develop a core function of a

product to be installed in vehicles of the world’s largest car manufacturer. I was the only person assigned.

I was aware that at Alpine, junior members are able to take part in big projects; nevertheless, I was at first

unsure whether I could be successful. Actually when I started the project I faced several difficulties, and

at times lost confidence in my qualification for the job. However, thanks to the strong support from my

colleagues and personal efforts, the situation changed. The product functioned according to the original

design. After several dicussions with the customer, the quality of the product improved. Finally, when the

software was complete at a level I was confident with, I felt the joy of craftsmanship. Now, I can say with

certainty that my decision to challenge myself in the new domain was not a mistake.

The Joy of Materializing an Idea Into a Product“The product is the mirror reflecting my growth”

ALPINE ELECTRONICSOEM Product Development Dept.

Kei Furumoto

Some time ago, our factory faced the issues of low production efficiency and high failure rates. We

considered the situation as vital to our factory, and launched an improvement project.

There used to be a mindset that following a set of predefined fixed procedures is the optimal method.

However, as we launched the improvement project, we began to think about the meaning behind each

process, and examined working styles and conditions thoroughly. Even if we first assumed something

is perfect, there is always an improvement point. We were unsuccessful when we started out. As small

improvements began to appeaer, motive for further improvements germinated quickly. Nothing is comparable

to the sense of joy for final success following repeated failures.

The efforts we put in achieved result beyond our initial expectations. Failure rates declined by 75%, and

efficiency increased dramatically. Now, our improvement activities entail a strong feeling of joy.

The Joy of Accomplishment“It’s true that achievements mirror the efforts we put in”

DALIAN ALPINE ELECTRONICS

Li Guang Yun

Following childbirth and parenting, I am utilizing the shortened workday policy. In case my child falls ill, I

can concentrate on nursing, because my colleagues support my work when I need to take a day off.

Within the shortened workdays, I by necessity became more efficient in my work. Meanwhile, in between

my work and childcare, I actively take part in the company’s band. Days I have practice sessions I ask my

husband to take care of our child, but also occasionally take my child along for practice.

Clearly distinguishing office and private life, and keeping a good balance between work, childcare, and

hobby are the basis of my motivation.

ALPINE ELECTRONICSGlobal Engineering Strategy Office

Mariko Shimoda

Corporate administration is a job that can be expressed as “strong man under the floor”. It is not a kind

of job where one is always shining as if under a spotlight. At times patience and endurance are needed,

and for jobs that others may prefer to avoid, we must actively take ownership.

In the Great East Japan Earthquake, Alpine Iwaki was disconnected from lifelines, and together faced

hardships with the nuclear power plant accident. We restrained our instincts to escape, and took actions

to achieve an early as possible recovery. When our facilities were restored and operations restarted,

many people came up to me and said “Thank you”. For me it was very touching, and gave me high

spirits. From then on, I put in a lot of effort and determination into my work, wishing to hear as much as

possible from others the words “ thank you”.

Of course, I am grateful too for all the support I receive every day from my colleagues. I am proud of

my job which gives me many opportunities to both say and hear “thank you”.

The Joy of Being Appreciated“ ‘Thank you’, the phrase I really enjoy both saying and hearing”

ALPINE BUSINESS SERVICEGeneral Affairs Group

Takahiro Hoshi

I think everyone has an experience of culture shock.

German people have the German cultural perspective, and perceives one’s way of thinking and culture as the

standard for all people. However, even if we think that something is correct, there are numerous occasions where

your counterpart from another nationality sees as strange, consequently causing misunderstanding and confusion.

I assume that many people have heard the term “diversity” in the past. It refers to the existence of all the

uniqueness and differences we see in the world, such as nationality, culture, gender, and age. There may be times

when we feel some degree of stress from diversity. However, if we care for others and respect the differences in the

ways of thinking, not only do we avoid confusion; moreover, individuals and our company strengthens and develops.

When I was able to free myself from the “closed cultural perspective”, I found myself able to accept and adopt

new and great ways of thinking. Together, I deepened my understanding of my own ways of thinking and culture.

At Alpine there are employees with a very wide range of uniqueness. I see limitless energy generated

when these uniqueness of Alpine employees unite for towards a common goal.

The Joy of Meeting Diversity“Personal growth is stimulated by understanding others”

ALPINE ELECTRONICS (EUROPE)Corporate Planning Dept.

Manuela Russler

The Joy of Having “Some people may think of me as greedy, but I do not want to make compromises”

Our employees, through everyday work and interactions with colleagues,feel and

experience multiple forms of joy at Alpine. The willingness and pursuit to “experience

further joy” is the foundation of Alpine’s value creation, passion, and challenges for the future.

Pride and Passion Driven by Joy Individuality Business Overview

Creating Value




For the Future Values of Mobile Media- Driving Mobile Media Solutions-

Utilizing state of the art technologies, Alpine has

introduced “First One (First in market)” “Only One

(Unique in Market)” products and services. We believe

that the value of a certain technology is dependent on

the degree of happiness it delivers to the customer;

therefore, we are constantly researching and

developing technologies that expands the joy and

satisfaction of our customers.

Alpine has recently established a research and

development center, aiming to enhance smartphone

l inked services with automotive infotainment

devices. In 2011, we instituted a technical center

in Silicon Valley, California. There, together with

car manufacturers, we jointly research advanced

technology and

future concepts in

order to create a

richer automotive

society.

Creating Automotive Society of the Future

Research of the Next Generation Automotive Services

Driving a car entails many forms of stress : frustration

about heavy traffic, concern for driving in unfamiliar places,

payment methods for parking and drive-thru services. The

ITS Spot Service is one of the methods that brings us closer

to a future mobile society free of stress. Fast speed and

broad capacity mutual transmission is possible with the 5.8

GHz range DSRC (Dedicated Short Range Communication).

Utilizing this technology, evolved navigation and ETC

systems connect the passengers with the vehicle. ITS

hotspots enable safe driving support via wide and various

information and automated payment systems. Alpine is

actively supporting its research and experiment activities.

C O L U M N

Use Case Experimentation

Alpine is determined to be a Mobile Media Solution Company,the leading innovator of future values of mobile media.

Alpine challenges itself to integrate state of the art

technologies and the creation of new values.

Alpine’s focus is on the Automotive Media Solution

domain. We are in continuous search of new values

that achieve safe and pleasurable driving experiences.

Starting with the Alpine brand’s foundation of the

sound business, premium quality visual, navigation,

and communication function integrated products have

enabled Alpine to sustain a unique and position in the

market satisfying market requests and expectations.

For the Alpine Brand aftermarket business, we help

our customers acheive a happy lifestyle by promoting

concepts that cover personal tastes and emerging

trends. In the OEM business field, we are a system

supplier utilizing the state of the art technology and

know-how, acheiving the the next generation vehicle

interiors anticipated by leading car manufactures

around the world.

Headed by the development of cloud computing

and market permeation of smartphones,a rapid

paradigm shift in networking is occurring within the

automotive interior environment. Alpine would like to

take a leadership role in the introduction of innovative

infotainment systems and the creation of new values.

Satisfying Market and

Customer Requests and

Expectations

Managing Director,

Engineering & Development Shigekazu Hori

Creating ValueBusiness Overview



CreatingValue


The value of Alpine’s products and services are

determined by our customers. We consider the customer

perspective essential in attaining satisfaction. We are

dedicated to learning from our customers and generating

new values. The latest example of a product that reflects

the Alpine customer centered approach is our navigation

system, the BigX, introducing the first-in-market 8-inch

display. Prior to its introduction, common belief in the market

was that installation of such a large-sized display impossible

due to the architectural restrictions inside the car. The

success of the BigX was achieved via Alpine’s challenge

to overturn existing practices and focus on the customers’

requests for larger displays and enhanced controllability.

Corporate Growth Simulated by Customer Evaluation

Alpine is keen on extending our connection with,

and learning from our customers. One method we are

adapting is the communication through the internet.

To assist a driving experience of comfort and

pleasure, we have introduced the User’s Room in the

Alpine Website, offering information and services.

Meanwhile, through Social Network Services

including Twitter and Facebook, we are transmitting

Alpine’s values that were previously difficult to

communicate through our website. Through mutual

communication, the distance between Alpine and the

customer has further shortened.

Mutual Communication with Our Customers

Alpine’s customer support center is our important interface

with the customer. Including the education of our service

operators, we are committed to offering services marked

by reliability and satisfaction to all of our customers. The

voices of our customers are compiled in our database. This

privacy-secured database is shared in the Alpine network

system, and utilized in many

occassions including product

design and corporate decision

making. We will continue to

sustain our high awareness to

the important voices from our

customers and progress with the

customers’ perspective.

Customer Support Services

We believe that passion and excitement are driven

when the value of a product surpasses the customers

original expectations. Alpine defines the values that

exceed customer expectations as “fascination quality”,

and inputs all possible efforts to achieve these values.

Fascination quality is achieved via synergy between

the degree of customer satisfaction and usability;

therefore, we are developing products targeting

usability that exceeds the customer’s expectation.

We pu rsu i t usab i l i t y i n a w ide range o f

environments. High focus is set on controllability

of interfaces, screen designs, and external device

connectivity. Through these efforts, in 2011 Alpine has

received the number one rating in the North American

customer satisfaction survey.

Emotion Compelling Quality

Automobiles run in a wide range of environments.

To assure the reliability of our products, Alpine

conduc ts tes t i ng and eva lua t i on i n seve re

environments. In our reliability and evaluation

centers, the robustness of our products are tested

under various strict evaluation criteria including in

sunlight, dust, temperature, humidity, vibration, shock,

electromagnetic, and acoustic chambers.

Pursuing Reliable Products

In the A lp ine Museum loca ted ins ide our

headquarter office, there is an exhibit of a product

that was previously returned to Alpine from one of our

valued customers. The product caused a malfunction

and the ejection of the customer’s cassette tape

became impossible. The product was shot by a 45

magnum and returned in 1981. Today, it is a symbol

for all Alpine employees of our obligation to offer

premium quality products and services. It is the

reminder that each and

every Alpine product

we deliver to the market

is special from the end

user’s perspective and

the foundation of Alpine’s

evaluation in the market.

Lesson of Quality Learned From Experience

"User’s Room" on our Web site

Customers

Inquiries

PhoneFAX

E-mail

OpinionsRequests

Complaints

FAQ“Car-model-specific

Installation informationProduct development

Entry into database Internal Informationdistribution

Utilization of“Customers’ Voices

Customers’ Voices

System

DB

Reflecting in product development and service improvement Liability evaluation center

User’s Room URL ➡ https://secure.alpine.co.jp/urs/top.htmltwitter account ➡ ALPINE_JPFacebook URL ➡ http://www.facebook.com/ALPINEjapan

Customer support center

Achievement of attractive qualitythat exceeds customer expectations

Attractive QualityCreation of value that exceeds

customer expectations

Functional QualityFulfilling customer needs

Quality of UsageSatisfying Customer Usability×

Customer Satisfaction

Customer Delight

More than seventy million vehicles are produced annually. Meanwhile, each and every car is

something unique and special for the owner. We at Alpine consider the customer perspective as

the highest of priorities. Planning, design, and manufacturing is practiced in sync with a strong

sense of responsibility and anticipation that our products will be treasured by all of our customers.

For the Satisfaction of Each CustomerBusiness Overview



CreatingValue


Gyrocator

AV Shuttle2913/3D Shuttle5980

Rearvision

VIE-X088(BIGX)

Joint venture ALPS Motorolla established

1967

Alpine triggers breakthrough in automotive sound

1975

Successfully overturning the common

understanding that automotive sound systems

are characterized by low sound quality, Alpine

introduced the premium quality cassette player

system.

Introduction of the world’s first car navigation system

1981

Gyrocator, the origin of car navigation systems

jointly developed with Honda Motor Co., Ltd.

Intelligent and exciting drive concept

1989

With disc changer function, while driving

multiple CDs can be played without manually

switching discs.

Achieved the car navigation and audio hybrid system, boosting space efficiency

1991

Utilizing unique mechanism technology,

space efficiency was achieved with in-dash

CD changer and movable display.

PMD-B100

Turning point of car navigation Dramatically enhanced utility and safety

1995

Universalized the automated route search function,

a revolutionary technology of the period.

Premium audio and visual performance beyond imagination

2001

Superb quality automotive audio system

reflecting years of pursuing the definition

of “premium sound”.

Portable map and entertainment devicebreakthrough in automotive sound

2006

Born in the US market, the portable navigation

system compatible to music playability.

Revolution in rear seat entertainment

2008

The rear seat monitor, creating a new

and exciting driving experience

Expanding safety and excitement with ultra wide displayautomotive sound

2010

Introduction of car navigation system with dynamic

8inch display. The ultra wide display, 1.43 times larger

than standard, significantly enhanced both visibility and

controllability.

World’s first automotive and smartphone connectivity

2011

First automotive infortainment system in the

world that achieved Nokia smartphone

application connectivity

ICS-X8

CD Shuttle 5952

CDA-7990

NVE-N055

Since its foundation in 1967, introduction of products and services have been steered by our

motive to create satisfaction and happiness for all. The history of Alpine can be traced by our

continued search for how to bring joy to our customers.

The Alpine HistoryBusiness Overview



CreatingValue


To pass on an enriched society to

the next generation, we are actively

engaged in ecology measures.

Although quick results cannot be

expected and not all items can be

shown as statistics, we will continue

to uphold environmental awareness

and make active contributions.

Towards Alpine, there are high expectations from

society and the automotive industry to achieve

products with a minimal burden on the natural

environment. Alpine continues its efforts especially in

parts procurement and manufacturing processes, to

meet these expectations throughout our products' life-

cycle and across our supply chain.

Alpine car navigation systems are configured

using approximately 3000 components, and audio

devices approximately 1000 components. Nearly 100

parts manufacturers supply components for Alpine.

At Alpine, we establish strong partnerships with

each supplier, and via close interactions promote

environment friendly procurement.

Moreover, given Alpine’s global scale supply chain,

logistic optimization is practiced from a broad range of

perspectives. In regions including China, North America,

and Mexico, greenhouse gas emission reduction

is promoted by cooperating with other Japanese

electronics manufacturers and logistics providers.

Manufactur ing products around the globe,

Alpine considers itself obliged to administrate

production facilities with a minimal burden on the

local environment. The energy and resource saving

methodologies which we have cumulated domestically

are transferred to our overseas affiliates, facilitating

local environmental sustainability.

Managing Director,

Production & Purchasing Hirofumi Morioka

Globally Expanding Through Ecology

Harmonized Craftsmanship

Statistics:

Contributions

to SocietyReduction amount over two years

from 2008 (Japan domestic). Saving

of paper resources was acheived

by revising the working processes,

together with a reduction in time and

space needed for handling paper

based documentations.

5600k pcs

2150k pcs

Paper Usage

Compared to its predecessor,

A lp ines Fresh A i r Subwoofer

achieved 86% reduction in size

and 80% reduction in weight. This

product was introduced under the

concept of minimizing size and

weight to increase the vehicles fuel

efficiency.

86% Reduction

Size and Weight Reduction

Annual gasoline consumption

reduced for for company-owned cars

in our China office. Clear internal

regulations regarding company

car usage were introduced. We

will continue our contributions to

support environmental protection in

China.

1,764 liters

Fuel Reduction

Reduction of power consumption in

Alpine Iwaki headquarter office between

2008 and 2011.It was achieved through

power saving in product evaluation

facilities and air conditioning systems,

together with high employee awareness

of saving electricity .

8,132 MWH

6,944 MWH

Power Consumption

Aggregate number of Chinese

univers i ty s tudents who have

attended the Alpine Class lectures

through 2011.

Via this seminar, hosted by the

Alpine China office since 2004,

students have attained knowledge

and experiences in the IT domain

and craftsmanship.

600 People

University Lecture

Number of participants in the

2011 Alpine Summer Festival.

The summer festival, hosted by

Alpine annually, is an important

occasion for Alpine and stakeholder

interaction.

7,000 People

Summer Festival Participants

Number o f A lp ine emp loyees who

voluntarily participated over a five month

period fol lowing the Great East Japan

Earthquake in March 2011.

The volunteer group started with only

several members who wished to support,

even on small scale, revitalization of the local

community. By summer of 2011, the group

had expanded to a large voluntary movement.

2,000 People

Volunteers

Business Overview


CreatingValue


Alpine is committed to the delivery of premium quality products

that contribute to creating a richer society of tomorrow.



Taking the Lead in Environmental Measures

In Alpine Giken Inc., the Alpine groups center of

environmentally-friendly product development, we are

actively taking part in activities to reduce carbon dioxide

emissions. Solar energy is utilized to operate our facilities,

and double pane windows are installed to increase air

conditioning efficiency. Ventilation and lighting in our facilities

are regulated by our environmental committee and staff. As

a measure for are employees’ families, we have distributed

a “eco checklist”, as a measure for our employees' families.

Through these efforts, we have succeeded in reducing 15%

of greenhouse gas emissions compared to 2009. As part

of the Fukushima Protocol, Alpine has been granted for 3

consecutive years the governor award for its achievements.

We will continue to promote our activities.

C O L U M N

“Environment friendly products and corporate activities” is Alpine's commandment.

Across our products’ life cycle, we are promoting a minimization of burden on the natural environment.

Activities Across the

Product’s Life Cycle

Recycling / Disposal

Usage

Logistics

Manufacturing

Parts Procurement

Product Development

-Green procurement

- Supplier greenhouse gas emissions surveys

- Ecology oriented development

- Samples utilizing digital manufacturing

- Power saving in research and development centers

- Enhance manufacturing efficiency

- Water based paint

- Strict odor and noise control

- Compact and light weight

- Efficient power consumption

- Reduction of used components

- Lead free soldering

- Optimization of logistic routes

- Introduction of air packaging

Product Development

In consideration of a product’s entire life cycle, design

and development of compact size, light-weight,

and low power consumption products are promoted.

Meanwhile, digital manufacturing technology and

quality engineering

methods are adopted,

significantly reducing

scrapped prototypes

and facil i ty energy

consumptions. Simulation in the product developement stage

Parts Procurement

We are promoting Green Procurement, establishing

ecology-focused partnerships with our component

suppliers. It is our target to reduce noxious chemicals

used in components and greenhouse gas emissions.

Furthermore, we are

promoting benchmark

activities of parts supplier

energy consumption.

Briefing for Green Procurement

Manufacturing

Enhancement of manufacturing efficiency, power saving,

environment and use of environmentally-frienldy water-

based paint are examples of measures being taken to limit

the burden on the environment. In consideration of the

environment surrounding

our facilities, odor and

n o i s e m a n a g e m e n t

systems are installed.

Energy Efficient Infrastructure

Logistics

We are contributing to the reduction of CO2 reduction

via optimization of logistic routes. We are the first

mobile electronics manufacturer to integrate air

packaging that dramatically

improves freight loading

eff iciency and reduces

CO2 emission of trucks

and cargo ships.

Air package

Usage

As a key strategy aiming to reduce CO2 emissions

of Alpine products, we have set up the “Green 50

Project”. Within this project, we heavily emphasize the

minimization of our products’ weight, size, and power

consumption. The goal is to reduce these factors by

50%, with high anticipation

of significant fuel efficiency

o f improvement o f fue l

efficiency for our customers'

vehicles. Mono Subwoofer Amplifier

To assure efficient recycling at the end of our products’

life cycle, we promote product designs that enable

disassembly of parts according the materials used.

Alpine also is proactive in introducing lead-free solder

and raw material that

minimize the burden on

our environment.

Lead-free soldering process

E x a m p l e sA c t i v i t y F r a m e w o r k

Recycling / Disposal

ALPINE GIKEN

Toshimitsu Midorikawa

Passing on a rich and beautiful natural world to the next generation.

The Alpine Group is Committed to achieving a Low Carbon Emission Society.

Coexistence with the Natural EnvironmentBusiness Overview


CreatingValue



Alpine is engaged actively in the reduction of

carbon dioxide, one of the main factors behind global

warming. We are promoting increased awareness by

each employee, introducing products with minimal

burden on the environment, and reducing power

consumption in our offices and manufacturing facilities.

In 2011, via displays installed in our offices and

periodic announcements, power consumption

performance was made visual. Meanwhile, as an

automotive electronics manufacturer, we are hosting

ecological driving training courses and installed priority

parking spaces for environment friendly vehicles.

Prevention of Global Warming

Alpine is enthusiastic in environment conservation

activities around the world.

In Thailand, the beautiful ocean and beaches are on the

brink of disappearance due to pollution. Given this situation,

members of Alpine’s Thailand office conducted coastline

cleanup and protection of the local fish population.

In our Hungarian office, a cleanup program of the

local community was hosted. Wastes collected included

those from illegal disposal. Together with heightened

motivation to continue cleanup activities, participants were

determined to allow no tolerance to illegal waste disposals.

Restoring Regional Environments

Alpine continuously takes part in forestation. In

2011, our affiliates in China and Hungary contributed

to local forestation activities. By engaging in visual

environmental activities, we have experienced a synergy

effect wherein employee awareness has been stimulated

and further ecology activities have been promoted.

Reviving Forestry

Since 2004, our China office has hosted “Alpine

Classes” for universi ty students in the f ie ld of

engineering in the city of Dalian. There are 3 engineering

courses offered : electrical, mechanical, and software.

At the Alpine headquarters, employees conduct

lectures at neighboring academies. The lectures not

only provide students with academic knowledge,

but also offer insight to the needs of society and

businesses. Our target is to nourish perspectives that

can be utilized once the students join the working

environment. We believe that the lectures provide an

opportunity for both the students and our employees

to mutually learn and develop.

Fostering Growth of the Succeeding Generations

Local governments and

communities are important

partners that support Alpine’

s corporate activities. We

actively interact with the

local population, establishing

strong bonds.

In the Iwaki headquarter

office, the annual summer festival is hosted. It is an

important occasion for employees, families, and local

community interaction.

Alpine has also been a sponser for the last three

years of the Iwaki Sunshine Marathon. This event is

widely contributing to the promotion of Iwaki.

To be a valued member and partner of the local

community, Alpine will continue its wide ranging support

and contributions to vitalize the local community.

Vitalizing the Local Community

On March 11, 2011, the Great East Japan

Earthquake struck the eastern coastline of Japan.

Members of our office in Germany took action to

support the regions and people struck by this disaster.

They have contacted their hometown, gathering from

the city population generous donations for the city of

Iwaki. Alpine will continue to care for others, respect

virtuous actions, and promote contributions to society

by each and every Alpine employee.

Recovery Support from Oversees

Alpine Summer Festival

Thailand : Revitalization of the sea

China : The Alpine Class

Alpine is promoting zero emission activities. We are

support recycling and target to reach zero scrapping.

We have installed the Eco Station, where waste is

sorted for recycling. With high awareness and efforts

of each employee, in 2005 Alpine achieved target

values at all key domestic facilities. Together with

maximizing the amount of recycling, reduction of

waste is pursued.

In the product design and development phase,

reduct ion of par ts and sample scrapping is

encouraged. Based on these efforts, significant

reduction in waste emissions was accomplished. The

next measure is to minimize the amount of packaging

material scrapped across our supply chain.

Minimization of Waste Emissions

In April 2012, Alpine, together with the city of Iwaki

and the Iwaki Chamber of Commerce and Industry, is

taking a leadership role supporing the establishment

of the NPO Iwaki Kankyo System.

The Iwaki Kankyo System is an conglomeration of the

Iwaki Chamber of Commerce and Industry’s monitoring

of radiation. Through the NPO, Alpine has as a target

the recovery of the the regional environment of Iwaki

affected by the Great East Japan Earthquake and the

Fukushima nuclear power plant accident. Wide range

of contributions are anticipated, including radiation level

monitoring, monitoring leader cultivation, measurements

of agricultural produce, restoration of secure living

conditions, regional employment enhancement.

As a company centered in Iwaki , A lp ine in

cooperation with the Iwaki Kankyo System will continue

our assistance to promote regional growth and the

protection of the local populations’ safety and security.

Supporting the Establishment of NPOs

Electricity Consumption Displayed

Hungary : Tree Planting

Germany : Donation Ceremony at Bad Wurzach

As a global company, each employee of Alpine has the responsibility and awareness to

achieve a sustainable society, and contribute to local and environmental activities.

As A Member of SocietyBusiness Overview


CreatingValue



S

S

S

S

S

S SS

S

S

SSS

SS

SD

S

D

S

M

M

M

D S

DS

HM

S SD SH M

S

SH

SH

D

H

North and Latin America

ALPINE ELECTRONICS OF AMERICA, INC.

ALPINE ELECTRONICS RESEARCH OF AMERICA, INC.

ALPINE ELECTRONICS OF Silicon Valley, INC.

ALPINE ELECTRONICS OF CANADA, INC.

ALCOM ELECTRONICS DE MEXICO, S.A. DE C.V.

ALPINE DO BRAZIL LTDA.

Europe

ALPINE ELECTRONICS (EUROPE) GMBH

ALPINE ELECTRONICS R&D EUROPE GMBH

ALPINE ELECTRONICS MANUFACTURING OF EUROPE,LTD.

ALPINE ELECTRONICS GMBH

ALPINE ELECTRONICS OF U.K., LTD.

ALPINE ELECTRONICS FRANCE S.A.R.L.

ALPINE ITALIA S.P.A.

ALPINE ELECTRONICS DE ESPANA,

Asia and Oceania

ALPINE ELECTRONICS (CHINA) CO., LTD.

ALPINE ELECTRONICS (CHINA) CO., LTD. (DALIAN R&D CENTER)

DALIAN ALPINE ELECTRONICS CO., LTD.

TAICANG ALPINE ELECTRONICS CO., LTD.

ALPINE ELECTRONICS HONG KONG, LTD.

ALPINE ELECTRONICS OF ASIA PACIFIC CO., LTD.

ALPINE TECHNOLOGY MANUFACTURING (THAILAND) CO., LTD.

ALPINE ELECTRONICS OF AUSTRALIA PTY.LTD.

ALPINE OF ASIA PACIFIC INDIA PVT LTD

ALPINE ELECTRONICS OF MIDDLE EAST, FZCO

NEUSOFT CORPORATION

Domestic Subsidiaries/Domestic AffiliatesOverseas Subsidiaries/Overseas Affiliates

ALPINE ELECTRONICS MARKETING, INC.

ALPINE ELECTRONICS MANUFACTURING, INC.

ALPINE PRECISION, INC.

ALPINE TECHNOLOGY MANUFACTURING, INC.

ALPINE GIKEN, INC.

ALPINE CUSTOMERS SERVICE CO., LTD.

ALPINE INFORMATION SYSTEM, INC.

ALPINE BUSINESS SERVICE, INC.

ALPINE KYOTO SALES, INC.

ALPINE HYOGO SALES, INC.

TOSHIBA ALPINE AUTOMOTIVE TECHNOLOGY, INC.

C’s Lab Co., Ltd.

Japan

North America

Europe

Asia

NEUSOFT

ALCOM ELECTRONICS DE MEXICO S.A DE C.V

ALPINE ELECTRONICS MANUFACTURING, INC

ALPINE ELECTRONICS OF U.K., LTD.

ALPINE ELECTRONICS MANUFACTURING OF EUROPE, LTD. (HUNGARY)

ALPINE ELECTRONICS GMBH (STUTTGART)

ALPINE OF ASIA PACIFIC INDIA PVT LTD

ALPINE ELECTRONICS OF ASIA PACIFIC CO., LTD

Headquarters

Sales Base

Manufacturing Base

Development Base

H

S

M

D

ALPINE ELECTRONICS (EUROPE) GMBH (MUNICH)

ALPINE ELECTRONICS OF AMERICA, INC. (L.A.)

HEADQUARTERS

ALPINE ELECTRONICS (CHINA) CO.,LTD. (GEIJING)

Alpine Group

Connecting Alpine to the World with Our Global SMD System

Alpine has established a global network of Sales, Manufacturing and Development sites

in four main regions (Japan, North America, Europe and Asia), all under the fundamental

principle of “Designed in Market, Made in Market,” in order to meet the requirements of

major automobile manufacturers and markets around the world.


Alpine Electronics, Inc.

Date of Establishment May, 1967

Paid-in Capital ￥25,920 million

Number of Employees 10,058(28 companies consolidated. As of end of March 2012)

Description of Business In-car Audio Products/In-car Information & Communication Products

Stock Exchange Listing Tokyo Stock Exchange

Common Stock 160,000,000 shares

Total Issued Stocks 69,784,501 shares

Headquarters TOKYO: 1-1-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8501, Japan

Phone:81(3)3494-1101 Fax:81(3)3494-1109

IWAKI: 20-1 Yoshima-Kogyodanchi, Iwaki, Fukushima 970-1192,Japan

Phone:81(246)36-4111 Fax:81(246)36-6898

Directors Masataka kataokaDirectors Satoshi SomaDirectors Toshinori KobayashiDirectors Koichi EndoDirectors Naoki Mizuno

65

2,029

64

8

2,520

1,966

13,403

11,573

09/3

1,685

10,913

107

2,01210,835

0

500

1,000

1,500

2,000

2,500

3,000

-40

-20

0

20

40

60

80

100

120

0

3,000

6,000

9,000

12,000

15,000

12/3 12/312/3

△50

08/3 09/3 08/3 09/308/310/3 10/310/311/3 11/311/3

11,058

Net Sales (Consolidated)(100 mil JPY)

Ordinary Income (Consolidated)(100 mil JPY)

Number of Employees (Consolidated)(Head Count)

Fiscal YearPeriod

Fiscal YearPeriod

Fiscal YearPeriod

(As of June 21 2012)

Statutory Auditor Toji Tanaka

Auditors Kaname Kurashima

Auditor Hideo Kojima Auditor Taisuke Yonemori

Guided by the Corporate Vision “Creating Future Values

of Mobile Media”, Alpine is committed to developing an

innovative motorized society. This booklet reports the

initiatives we take in each of our corporate activity areas.

In order to deliver a wide range of information regarding

our activities, we have compiled the Corporate Profile and

the CSR (Corporate Social Responsibility) Report into one

comprehensive document. We hope to deliver information to

our key stakeholders how we value our interconnection with

people, society and our environment in our business activities.

With strong determination to achieve our key principles,

the context of this booklet is synchronized with the Alpine

Corporate Philosophies: Respect for Individuality, Creating

Value and Contribution to Society. At Alpine, all employees

from management to the new employees are required to work

together to promote business activities, so we have included

messages from a variety of diverse people.

We sincerely hope that this report will assist all of our

valued stakeholders in sharing Alpine’s current position

and vision for the future.

Note: This report includes forward-looking statements about the future performance of the Alpine group, based on its management’s current plans, estimates, and policies, as well as facts concerning the Alpine group both past and present. These plans, estimates, and projections are based on management’s assumptions and beliefs in light of the information available to it as of this writing, and therefore the actual results or events of future business undertaking s could materially differ from those contained in these forward-looking statements, as a result of changes in conditions.

Significance to Alpine High

High Public concern

High

Reported onour website

Reported in this booklet

Detailed data

Corporate websitehttp://www.alpine.com

Summary

Data on Alpine’s business and CSR activities may befound in this booklet and on our Website.

Committee Members

(Fron row From left) ChairmanSeizo Ishiguro President & CEOToru Usami

(Back row From left) Managing Director Seishi Kai Managing Director Shigekazu Hori Managing Director Hirofumi Morioka Managing Director Hitoshi Kajiwara

CSR Report

● Scope of Report

・Coverage Organization: Alpine Electronics, Inc and 28 consolidated affiliates. ・Coverage Period: April 1, 2011 to March 31, 2012

● Reference Guidelines

・The Japanese Ministry of The Environment’s environmental Reporting Guidelines 2007 ・The Global Reporting Initiative (GRI)’s Sustainabilility Reporting Guidelines Third Edition

● Website

・The data contained in this report can also be found on our website. http://www.alpine.com/e/scr

● Related reports

・For detailed financial information, please see our Annual Report

● Successive Release

・June 2013（Subject to change)

Editional Policy

Company Overview


www.alpine.com

Corporate ProfileCSR Report 2012-2013

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