EvEnts - MarkEting - Public rElations

a Part of nExl grouP

CORPORATE PROFILE

Advertising/Media Partners UAE Advertising/Media Partners Pakistan

in association With

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a restless soul, a perfectionist, a mind boggling idealist and a revered intellectual; this is how we describe Dr. Munir. His unique sense of comparison and his principle oriented persona provide for his charisma. He is known by his magnetism, audacity and commitment, that’s how his friends call him Mac. Mac’s impressions have casted glorious trails to follow. if someone is looking for excellence and professional accomplishment, Mac is the one to relish. as a person, he hates mediocrity and welcomes the courage to venture into the realms of impossibilities. He is a dynamic entrepreneur with a remarkable twenty years’ experience in several areas including industrial manufacturing, investments & services sectors.

Everyone who meets this unforgettable soul desires to be friends with him. Perhaps that’s the reason behind the secret of his business success. He is devoted to the certainty of the companionship. a friend of the friends and a friend indeed, his colleagues, partners, associates, co-workers, acquaints, business contacts, all end up being his friends eventually. reliability, care, non-invasive attitude and a blissful smiley that is somehow attached to his legendary moustaches help him retain his social map.

When it comes to business, he is an admirable negotiator and a stout nerved task achiever who knows to fetch the best for his stakeholders (friends). as a goal oriented investor, he has very successfully achieved high yielding rewards and meritorious recognitions. Mac’s myth doesn’t end at business; he is equally active at social service with a reformist approach. His nExl group’s csr limb known as savior foundation has been at the forefront of immunization campaigns against Hepatitis while another department was actively participating in disaster relief efforts after earthquake in Pakistan and also helping youth towards sustainability through enterprise development. “When Mac is down to nothing, he is always up-to something”, that’s what his old time acquaints tell about him. Dr. Munir ’s legacy spans just two decades but his accomplishments have been honored with President’s award from the President of islamic republic of Pakistan. Presently, he assumes his responsibilities as chairman of the nExl group & savior foundation. He sits on the board of directors of aspire World investments as its President and also advises several business organizations including financial institutions and corporate entities.

Magnetism Audacity Commitment (MAC)

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Eighteen years ago, i had evolved a vision of business excellence beyond the realms of contemporary enterprising. trailing through the tides of time, today we’re proud to see the fruit bearing in shape of friendships and business relationships beyond the borders. this global outreach is result of our continued commitment to serve our clients with passion, sincerity & professionalism.

We are passionate in our commitment to deliver premium level recruitment services to the clients and partners. the trust & bonding with our clients reflects our commitment to excellence in the professional recruitments services. We work in close partnership with employers to understand their business, culture, values & requirements.

The specific business needs of our clients are therefore ascertained to ensure process effective ness and diligence. We operate with a globally preferred list of recruitment geographically, demographically or preferentially by the specific cadres.

Dr. Munir Ahmad Chaudhary President

our group will be among top integrated investment groups in the region owing to its matchless diligence, unprecedented yields, firm commitment & total quality.

this unique tQM model is our code of life. we aspire to be friends with our partners, investors, associates, franchisees, colleagues, clients and other stakeholders.

our commitment to professional excellence & meticulous task deliver enables us forge trust based long-term relationship. We value our relationships from the core of our heart hence we strive to ensure that continuity of our business relationship turns into a mutually respectable bondage & friendship.

from the desk of the PRESIDENT

the group Philosphy

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W H a t W E D O ?

Target Oriented Sales PlanningDirect Sales & Social Selling

sales boosters!

Exhibitions, Conferences & Lifestyle Eventslarge scale Events

Management

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W H a t W E D O ?

Thinking Out of the Boxstrategic communication

and Marketing

Cultivate - Nuture - Cherishbrand Personality

Development

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core VALUES

Vivacity

Vivacity

Vigor

these core values are cultivated to become our vested interest in business. Everyone at nExl serves to be a torch bearer of our deep seeded values so that we keep reminding ourselves that every day is new dawn to propel & push forward to the new heights knowing that even sky is not the limit.

our group exhibits 18 years of legacy at investments, Manufacturing. Education, training, research, Media, it, security, agriculture, shipping, aviation, logistics, financial services, trading, Human resources Management, Health and social sectors. the group works on a unique decentralized “business unit ” principle. this distinctive approach bestows agility, diligence and rapid business growth.

business success of the group is attributed to its high value human assets & most modern HrM strategies. the secret is not in what we do, it is about HoW we do our business. the nExl group unveils its success strategies to propel the business growth of its friends.

nExl group operates on v3 classical framework of ingrained core values;

“Endless passion with high energy to serve our clients”

“Infinite courage to stay honest & committed to service excellence”

“Unending strength to meet highest expectations in professionalism”

Mega line’s commitment to EXCELLENCE

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the group ENTITIES

the group comprises of twelve companies. it is called bouquet of nExl group (www.nexlgroup.com). these enterprises exist as formal legal entities and function as independent business units. Each business unit of the group is managed by its own functional hierarchy that controls, manages & operates the business with entire executive responsibility and professionalism.

MEGA line commitment to excellence is complimented by its global outreach. our partners and associates are located strategically across the planet with enthusiasm to support our business purpose & exceed expectations in terms of professional excellence.

ASPIRE WORLD INVESTMENTS L.L.C

AL HASAKA TECHNICAL SERVICE LLC

DEFENCE ARMORING (PVT.) LTD.

MEGA LINE EVENTS MANAGEMENT L.L.C

NEXL GROUP HRM

NEXL TECHNICAL TRAININGS

NEXL TRAVEL AND TOURS( PVT.) LTD.

NEXL TECHNOLOGIES

NEXL FOODS FACTORY( PVT.) LTD

SAVIORS LINE PVT LTD

SAVIORS ENGINEERING (PVT.)LTD

SAVIORS FOUNDATION

www.aspireinvests.com

www.alhasaka.com

www.defencearmoring.com

www.megalineuae.com

www.nexlhrm.com

www.nexltrainings.com

www.nexltravels.com

www.nexltechnologies.com

www.nexlfoods.com

www.saviorsline.com

www.setech.pk

www.saviorsfoundation.org

Investment Management

Contracting & Maintenance

Security Services & Armored Vehicles

Events, Marketing & PR Management

HR Consulting & Recruitment

Skills Validation & Technical Trainings

Tourism, Travels, Hajj & Umrah

Software Engineering & IT Services

Spices, Seasonings & Condiments

Shipping & Aviation Logistics

Developer, Contracting & Planners

Relief & Humanitarian Assistance

Title URL Discription

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Midas communications Pakistan (McP) is dedicated to providing our clients with results-oriented advertising, event management, public relations, and total marketing support. We are committed to providing products and services that benefit our clients.

We will maintain a financially strong, growth-oriented company for the protection of our employees and clients. our mission is to provide complete advertising, public relations, and marketing design to meet our client ’s objectives by providing strong marketing concepts and excelling at customer service. We seek to become a marketing partner with our clients.

We desire to measure success for our clients through awareness, increased sales, or other criteria mutually agreed upon between the agency and the clients.

We are committed to maintaining a rewarding environment in which we can accomplish our missions through a vast and versatile vision.

VISION & Mission

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ChAIRMAN Message

MR. NADEEM AkBARchairman/cEo

Mr. nadeem akbar, is the cEo of Midas communications Pakistan (McP), he believes that an immense pleasure to share some insights into our ambitions and achievements over the we established McP with the objective to assist small to large size business with our marketing creative solutions. With several years of experience in brand creation, identification and improvement, McP stands for excellence in marketing and advertising solutions.

this is a time of great excitement and challenge in the advertising business. We all know that keeping pace with new developments in media and advertising methods has gotten increasingly more complicated in recent years. our industry is literally changing by the hour, and no one person can really be an expert in anything for long anymore.

our clients turn to us. our company is organized around specific expertise in the various creative, media and technology tools that are effective for advertisers today. We simply help our clients navigate the various choices, and provide great creative that connects, resonates and influences. Our clients don’t need to be experts, but we do. they don’t need to hire more people or spend more money in order to be everywhere they just need to spend more wisely. that’s our business. that’s why we’re full service.

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OUR Inception

Midas communications Pakistan (McP) was incorporated in 2000 as a limited liability company based at islamabad. incorporated at the turn of the millennium, McP has been in business as an integrated communications firm for over a decade now. Over this period, we have served a diverse clientele including public-sector institutions, national and multinational corporations, major donor agencies and nonprofits.

MCP is full-service communications firm, which has a proven track record of corporate and product communications, spanning media research, planning, and buying; development and execution of corporate and product communications, including atl and btl elements; and strategic planning of account activities.

As of this writing, we have 90 full-time professional employees based at our four offices. Nearly every ethnic group of the country is represented on our staff, enabling us to undertake communications assignments in any of the Pakistani languages, besides of course English.

our eagerness to harness cutting-edge technologies to the service of our clientele means McP Pakistan has its people equipped with state-of-the art tools and facilities from the lightening- fast fttu links for data communications to the world’s most powerful data processing platforms at all our offices. While all of our offices have fully developed Creative Departments, complete with state-of-the-art design studios, our production facility is collocated with our Islamabad office. MCP is Pakistan’s first home-grown communications firm to secure ISO-9001 :2000 certification. For more information as to quality management at McP Pakistan, Please see a description of our standard quality assurance procedures.

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INFRASTRUCTURE

creative

art

Media

client services

r & D

finance

Human resource

Management

Media Production

Media research & Planning

Media linkages & Pr services

Media Management

in-house Productions

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ourstrEngtHWe at Midas communications Pakistan (McP) take pride in the quality of our workforce and the healthy work ethic integral to our corporate culture. the manpower of 280 employees are creating best advertising possibilities.

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advertising, Marketing & branding Event Management

social Media Productions

Public relations

OUR Services

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ourPrEsEncEHeadquartered at the federal capital islamabad, Midas communications Pakistan (McP) has four more offices, one each at karachi, lahore, Peshawar and Muzaffarabad. our islamabad, lahore, Karachi and Peshawar offices are fully equipped with logistics and staff, and geared to meet any challenge on the course of our business.

islamabad

lahore

karachi

Peshawar

Muzaffarabad

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BUSINESS Volume

fMc (fast Marketing consultants)

the vitamin company

Porsche Pakistan

sMEDa (small and Medium Enterprises Development authority)

sngPl (sui northern gas Pipeline limited)

WaPDa (Water and Power Development authority)

ntDc (national transmition Despatch company)

PEPco (Pakistan Electric Power company)

askari commercial bank

national bank of Pakistan

Pakistan Post

Menu foods

al-khair five star foam

cin (career information network)

PiP (Pakistan institute of Professionals)

agricultural Development bank of Pakistan

ogra (oil and gas regulatory authority)

orient Petroleum

Ministry of information and broadcasting

Ministry of Enviorment

Ministry of Health

Ministry of livestock & Dairy Development

lDa (lahore Development authority)

sEcP (securities & Exchange commission of Pakistan)

PEMra (Pakistan Electronic Media regulatory authority)

national aids control Program

board of investment

isPr (inter-services Public relations)

Privatisation commission

Election commission of Pakistan

unicEf

unDP-snEP

national internship Program HEc (Higher Education commission Pakistan)

fbr (federal board of revenue)

Ptcl (Pakistan telecom corporation limited)

Motorway authority

north-West frontier Province

government of khyber Pakhtunkhwah

PDMa (Pakistan Disaster Management authority)

naDra (national Database and registration authority)

national aiDs control Programme

federal government of Pakistan

national Highway & Motorway Police

nandipur Power Project

Eagle bike Pvt. ltd.

Metro bus rawalpindi

Metro bus lahore

Punjab youth policy

MCP Clients:

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EVENT Management

EVENTS ORGANISED By MCP

Midas communications Pakistan (McP) boasts extensive experience of social mobilization including mass awareness in general; behavior change communications; and public health communications, working for prestigious clients like unDP-snEP, unEsco/ioc, nacP (gfatM), unicEf (gPi), unDP/WMs, and unicEf/EPi (Ministry of Health). our experience of working with the media includes (among other assignments) media training workshop series “rethinking Journalism”; and advocacy with television channels on behalf of Polio Eradication initiative Pakistan (both described below). We have worked with Pashto, sindhi, brahvi, balochi, and Punjabi languages (besides of course English and urdu), and are well versed with the cultures of Pakistan’s various ethnic groups.

unicEf / Polio Events

Health awards Event

strengthening rule of law in Malakand by unDP

nH&MP seminars

uaE Day Event, sponsored by Ptcl

Press conferences of Ptcl

rethinking Journalism Events

launch of Macca cola

atif aslam’s Musical concert sponsored by Diallog

Job fair at coMsats university

coMsats conventions including media coverage promotional

ogDcl stall at Expo center karachi for PogEE

Press conference of Morgah city

NACP advocacy meeting with Govt. officials & Key Stake Holders

World aiDs day events

Media Workshop on tb (Peshawar ,islamabad, lahore)

nacP open house program with stake holders for Pre-testing of communication products

the launch of e-nlc

ogDcl’s stall at Expo center karachi, at oil gas and Power asia

World animal Day

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National Internship Program (NIP): 1 in islamabad and 4 in the Provincial capitals karachi, lahore, Quetta & Peshawar1 in Muzaffarabad , aJk

Services Provided; Designing & Development of the program logo and media projection campaign

city branding (flex streamers & banners, flex arcs, round about branding, Display boards, bridge

Panels, flags, billboards)

venue branding (backdrop, side Panels, x-stands with skin, rolling stands, flex banners & streamers)

Entrance gate to the venue

Provision of tables, chairs and wooden partitions

the event was organised at the convention centre islamabad

President of Pakistan inaugurated the program at islamabad

Women Convention:the events was attended by the President of Pakistan

1 event was organized at convention centre, islamabad.

1 event was organized at Mazar-e-Quaid, karachi

Designing & Development of the program logo and media projection campaign

special Motivational song was developed , produced and on-aired

city branding (flex streamers & banners, flex arcs, round about branding, Display boards,

bridge Panels, billboards)

venue branding (backdrop, side Panels, x-stands with skin, Hanging banners, rolling stands,

flex banners & streamers)

floral arrangement

Directional Plates & badges

Gandhara Festival: Early last year, Midas managed gandhara festival showcasing the gandhara cultural and artistic

heritage of Pakistan. the event was organised by the Ministry of tourism as part of the Destination

Pakistan 2007 celebrations. the event was based on a sound & light show that involved artists who

performed to a script showcasing the story of buddha and evolution of buddhism. the event was

attended by many foreign dignitaries and also monks from Japan and other buddhist countries.

McP also developed & ran a media campaign for the event, both on print and electronic media.

EVENTS

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Event and Activities for UNICEF /EPI:

McP has for years extended professional services to both EPi and unicEf for polio eradication

communications. our services have spanned the whole spectrum of conventional and innovative

media and non-media interventions

OOh in FATA/kP:We who came with the idea of getting EPi’s polio eradication messages to remote, largely illiterate

Pakhtun communities of kP and fata regions bordering afghanistan through ooH (out-of-home)

media. the messages and materials deployed (billboards, banners, streamers, posters, etc.) for this

campaign were in the language of the target group, and appropriate to their cultural sensibilities

Polio Control Cell: the unicEf-Pakistan’s‘Polio control cell’and Polio Points initiatives involved advocacy efforts

to build partnerships for the polio eradication effort. the advocacy effort led by McP brought

on board severalmedia and other organizations – including television channels and mobile

telephony operators – as willing partners to promote the cause.

as part of the Polio control cell initiative, a call centre was set up and aggressively promoted by

an alliance of media outlets including the state-run Pakistan television (Ptv) and leading private

channels including geo, Express, and samaa tv.

the target audiences were encouraged to report to the cell any child left without vaccination

on the course of a vaccination activity. this aggressive, concerted campaign cost very little to

unicEf. Mobile telephony operators joined in by bulk-broadcasting campaign messages to their

subscribers – also at no cost to PEi or partners.

When a partner television station (samaa tv) showcased their role in the initiative at the 2009

asian forum on corporate social responsibility (afcsr) at Manila, Philippines, they came off with

an excellence award

Polio Points: The Polio Points initiative secured alliances with traffic and city police forces starting with NH&MP

(National Highway & Motorways Police) and ITP (Islamabad Traffic Police). We were able to win

five more city police forces over to the initiative.

on an niD, squads of partner police forces would set up roadside ‘Polio Points’ at motorway

toll plazas and other strategic points on highways and cities to cover children in transit with

vaccination.

EVENTS

MISCELLANEOUS ActivitiesAdvocacy with NADRA: naDra dedicated its mobile registration vehicles for polio vaccination teams

Celebrating Polio Free Districts: to drum up pressure on problem districts, we created an activity where nazims (heads)

of polio-free districts were awarded specially designed flags in a high-profile ceremony.

We then managed the event in which the then prime minister gave away the polio free

district flags to the respective Nazims.

Aseefa Bhutto-Zardari as Polio Brand Ambassador: We conceived this initiative as a means to secure top-level political commitment and

advocacy to the fight against polio; and to raise awareness about the sweat and

tears that have gone into the struggle. Eventually, we managed the presidential event

that marked aseefa’s appointment as Polio ambassador; and the launch campaign.

Launch of Emergency Action Plan on Polio Eradication 2011

BCC events and Social Mobilization activities for NACP (GFATM):McP extended bcc consultancy services to national aiDs control Programme (nacP) from

May 2005 through June 2008. over this period, we provided advocacy, communications, and

social Mobilization services to the program, harnessing Pr as well as advertising, and a vast array

of social and community mobilization activities.

the assignment involved designing from scratch and mounting a nationwide communications

campaign to raise awareness about Hiv/aiDs with a view to meeting the behavioural objectives

set by the nacP.

the communication prong of the solution harnessed advertising, Public relations, as well as

Promotion. campaign materials were produced in several regional/provincial languages of the

country and adapted to meet the cultural sensibilities of each target group.

Specific tasks accomplished on the course of this project included development of a brand

identity for nacP; rollout of this brand; conduct of brand-powered communications campaigns

to advance Hiv/aiDs awareness; design and implementation of a proactive Pr strategy;

development of Pr concepts and content; event communications for all nacP events;

development and production of a newsletter, and reports for nacP; and media appearances,

briefings, and releases.

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EVENTS

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the nacP’s bcc campaign has been acclaimed as a major success story of public health

communications in Pakistani. the successful handling of the nacP account helped McP secure

more bcc contracts from regional/provincial aiDs control programs, including the nWfP aiDs

control Program and the azad Jammu & kashmir aids control Program. the communication products

designed for the nWfP (now kP) program were in Pashto. following are some of the activities we

had the privilege of doing for NACP and provincial programmes:

street and commercial theatres

tv/radio talk shows

Development of iEc Materials

iPc Events and Event communications

seminars/Workshops for Media, Youth and other stakeholders

sports events for youth

orientation sessions for the youth

awareness Walks

iPc with high-risk groups

roadshows

EVENTS

PDMA events for the Spirit of Swat:in 2011, McP orchestrated an array of events in swat, kPk – for the kPk Provincial Disaster

Management Authority (PDMA), as part of the Spirit of Swat gala. These include:

Launch: The gubernatorial event launching Spirit of Swat

Sports tourneys and contests: Hockey, badminton, polo, marathon, taekwondo,

volleyball, tug of war, net ball, table tennis, golf, squash, body building, boxing, etc.

Skydiving: Two skydivers from England set a new world record by jumping from a height

of 10,000 feet with the largest Pakistani flag weighing 100 Kilograms

Others: Circus, art music and culture events and activities

EVENTS

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The kPk Launch Event for NIP:We were the government of Pakistan’s communications and event management

consultants for the launch of the niP (national internship Programme) in 2010. the

kP prong of the campaign was built around a gubernatorial event held at the

governor ’s House in Peshawar.

UNICEF/PEI-Pakistan Events:We routinely orchestrate events and activities for unicEf/PEi communications

campaigns for niDs and sniDs in kPk. these include core campaign activities like

launch ceremonies, media events, etc.; and partners’ activities like Polio checkpoints

set up in association with police forces.

NWFP PACP Events:our work for the nWfP PacP (Provincial aiDs control Programme) involved

mobilization, media and other events including inter-college/varsity debating

contests and sports tourneys, street theatre performances, etc.

OGDCL Golden Jubilee Event (Theme: The story of Glory): McP facilitated ogDcl in its golden Jubilee celebrations. services included

promotion of the 50th anniversary, provision of events, seminars and other activities

for the occasion.

Details of services;

i. Media campaign

ii. Day branding (streamers, hoarding, bridge panel)

iii. golden Jubilee Mega Event

iv. venue branding (backdrop, side panels, x-stands with skin, rolling stands,

flex, banners and streamers)

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uaE Day sponsored by Ptcl

Motorway awards ceremony

cbr (now fbr) logo launching ceremony

commercial launch of Dialog

HEc Event

World Post Day Event.

fbr Pre-budget seminar

World animal Day

recep tayyip erdogan hospital, muzafargarh. inauguration ceremony

nandipur power project. inauguration ceremony

Eagle bike launch ceremony

Metro bus rawalpindi. ground breaking ceremony

PiEDMc Expo (punjab industrial expo)

Pebbles Ecommunity. family gala

Metro bus lahore. inauguration ceremony

Punjab youth policy. inauguration ceremony

Pakistan cultural mela

laptop distribution functions

EVENTS

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