corporate social media
DESCRIPTION
A high-level overview of possible corporate uses of various major social media channels.TRANSCRIPT
ZOMG!!!
Your Guide to Corporate Social Media
The Big Four
Other Opportunities…
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-Edmunds.com
Possible YouTube Uses
• Brand exposure through viral sharing• Advertising your product• Educating customers (think tutorials)• Whatever else you can think of…
Compelling YouTube Content
• What’ s unique, cool, or about my product/service?
• How do we show it?– Consulting– Blenders– Online Backup
• Who makes it?– You?– Users?
“ Sixty-two percent of US online buyers use social networking sites like Facebook or MySpace.com for communicating and keeping up with friends. Only 2% of US online buyers have purchased products through social networking sites.”
-Forrester Research
Possible Facebook Uses
• Distribution channel for info.• Sales channel? (can work indirectly)• Tech support/customer service• Beta testing
Compelling Facebook Content
• Exclusivity (use your fan page)– Coupons– Information– Opportunities
• Apps– Competition– Sharing
Possible Twitter Uses
• Customer service• Sales/Lead gen channel• Brand involvement• Evangelism• Damage control
Possible Blog Uses
• Announcements• Product information• Viral campaigns• Damage control• Thought leadership• Industry information
Synergy
Listening Tools
• Where are people talking?– Trendrr.com– Facebook Lexicon– Google Alerts– Technorati–Monitter
• Sentiment– Jodange– Twendz
Metrics
• Google Analytics (custom URLs)• Bit.ly account• Techrigy SM2• BLVD Status
About Me
Nate KartchnerSocial Media EvangelistMozy.com
http://natekartchner.com
@jazzcat & @[email protected]