cosida: video on a budget
TRANSCRIPT
Video on a Budget
Moderator: Bob Lowe, Berry College Sports Information Director
Panelist: Aaron Sagraves, Davenport Sports Information Director
Panelist: Caley McCool, PSAC Director of Strategic Communication
Men’s Volleyball Promo
– PLAN, PLAN, PLAN
– What are others up to?
– B-Roll is your best friend
– Utilize your campus resources
What I Learned
Social media and video….what?!
No Budget At All?
Social Media and Video
Social Media and Video
Vine
- 6 seconds of video
- flipbook style
- tell a story
Tout
- 15 seconds of video
- highlights/quick questions
- send directly to contacts
Viddy
- 30 seconds of video
- add filters & music like Instagram
- short two-question interview
Our Goal=Branding
Intros/Outro
Text element
Our Reach
Who will help?
Panther Sports Preview
Text element
How much time?
Game Preview
Text element
Phil Sweeney Post Game
Text element
Equipment
–
–
–
$ $$ $$$
Camera Flip
Video/Smart
Phone
Cannon Vixia Sony HDR
FX-1
Editing
Software
iMovie
Windows
Movie Maker
Final Cut
Pro/Adobe
Premiere
Computer MAC Desktop MacBook Pro
