cosmetic world june 20

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Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 161 BULLETIN JUNE 20, 2011 Vol. XLVII / No. 10 www.cosmeticworld.com Cos m et i c W o r ld ® ARCADE HOSTS SUMMER SOLSTICE PARTY MST ADDS BODY TO PRODUCT LINEUP CLARISONIC REDEFINES SKIN CLEANSING -Continued on Page 171 LAUDER SHARES STRATEGIES AT CEW Cosmetic Executive Women (CEW) hosted their first members- only Women in Beauty Series event with Jane Lauder, global -Continued on Page 168 -Continued on Page 171 In 2005, the Clarisonic era began with the launch of the Clarisonic Classic Sonic Skin Cleansing System. A brand created by the lead inventor of the Sonicare toothbrush, Clarisonic paved the way for the second generation of sonic health. Originally used for pre-treatment by top dermatologists and spas, Clarisonic’s patented, professional-caliber technology works within the natural elasticity of the skin, aiming to leave it looking softer, healthier and younger. By using the brand’s cleansing tools, that oscillate back and forth at a sonic frequency that produces over 300 movements per second, dirt and oil can be loosened and removed gently with six times more efficiency than cleansing using hands alone. Clinical results have shown reduced appearance of pores, fine lines and wrinkles, and improved skin tone. MST Beauty New York (MST) is introducing their newest innovation, Miracle Skin Transformer Body SPF 20 —a high performance tinted treat- ment body enhancer that aims to reinvent the ordinary moisturizer. “There was an amazing response to our MST face product that launched last year,” said Sarah McNamara, founder and CEO of MST Beauty New York. “Customers began asking if they could use the face product on their arms and legs as well, so we developed a product to speak to these women’s body concerns.” Containing the M3 Complex—the three pillars of ingredients for all MST products—MST Body SPF 20 is able to hydrate, enhance and protect using transformational ingredients. Soy amino acids, wheat proteins, hyaluronic acid and glutamine peptides combine to hydrate dry, rough skin on the legs, arms and décolleté. To enhance, a naturally derived silicone base spreads evenly and quickly absorbs into skin, PALM BEACH BEAUTÉ ADDS TO TEAM Palm Beach Beauté has named Joelle Guedalia—formerly of Falic Fashion Group—their new -Continued on Page 167 DREAMBALL HONOREES The 27 th annual DreamBall honor- ees will be Linda Wells, editor in chief of Allure, and Jonathan Zrihen, president and CEO of Clarins Group North America. -Continued on Page 171 -Continued on Page 167 GINGRAS JOINS ELIZABETH ARDEN Francine Gingras has joined Elizabeth Arden, Inc. in the newly created role of vice president of TPR ACQUIRES STAKE IN OSCAR BLANDI TPR Holdings recently announced that is has acquired a controlling interest in Oscar Blandi Hair Arcade Marketing , one of the top sampling solutions providers for the beauty industry, hosted its annual Summer Solstice Party at the Central Park Boathouse in New York City on June 16. Company president Debra Leipman- Yale and her team celebrated with more than 400 guests over cocktails, dancing and a sumptuous surf and turf buffet, which included the summertime favorite, lobster. -Continued on Page 162 CEW’s Carlotta Jacobson with The Estée Lauder Companies’ Jane Lauder and Jill Scalamandre of Chrysallis. Arcade Marketing’s Rich Nightingale, Debra Leipman-Yale and Marielle Chartier with Marc Pages.

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Cosmetic World June 20, 2011 issue

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Page 1: Cosmetic World June 20

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 161

BULLETIN

jUNe 20, 2011 Vol. XLVII / No. 10www.cosmeticworld.com

Cosmetic World®

ARCADE HOSTS SUMMER SOLSTICE PARTY

MST ADDS BODY TO PRODUCT LINEUP

CLARISONIC REDEFINES SKIN CLEANSING

-Continued on Page 171

LAUDER SHARES STRATEGIES AT CEW

Cosmetic Executive Women (CeW) hosted their first members-only Women in Beauty Series event with Jane Lauder, global

-Continued on Page 168

-Continued on Page 171

In 2005, the Clarisonic era began with the launch of the Clarisonic Classic Sonic Skin Cleansing System. A brand created by the lead inventor of the Sonicare toothbrush, Clarisonic paved the way for the second generation of sonic health. Originally used for pre-treatment by top dermatologists and spas, Clarisonic’s patented, professional-caliber technology works within the natural elasticity of the skin, aiming to leave it looking softer, healthier and younger.

By using the brand’s cleansing tools, that oscillate back and forth at a sonic frequency that produces over 300 movements per second, dirt and oil can be loosened and removed gently with six times more efficiency than cleansing using hands alone. Clinical results have shown reduced appearance of pores, fine lines and wrinkles, and improved skin tone.

MST Beauty New York (MST) is introducing their newest innovation, Miracle Skin Transformer Body SPF 20—a high performance tinted treat-ment body enhancer that aims to reinvent the ordinary moisturizer.

“There was an amazing response to our MST face product that launched last year,” said Sarah McNamara, founder and CeO of MST Beauty New York. “Customers began asking if they could use the face product on their arms and legs as well, so we developed a product to speak to these women’s body concerns.”

Containing the M3 Complex—the three pillars of ingredients for all MST products—MST Body SPF 20 is able to hydrate, enhance and protect using transformational ingredients. Soy amino acids, wheat proteins, hyaluronic acid and glutamine peptides combine to hydrate dry, rough skin on the legs, arms and décolleté. To enhance, a naturally derived silicone base spreads evenly and quickly absorbs into skin,

PALM BEACH BEAUTÉ ADDS To TEAMPalm Beach Beauté has named Joelle Guedalia—formerly of Falic Fashion Group—their new

-Continued on Page 167

DREAMBALL HoNoREES

The 27th annual DreamBall honor-ees will be Linda Wells, editor in chief of Allure, and Jonathan Zrihen, president and CeO of Clarins Group North America.

-Continued on Page 171

-Continued on Page 167

GINGRAS JoINS ELIZABETH ARDEN

Francine Gingras has joined Elizabeth Arden, Inc. in the newly created role of vice president of

TPR ACQUIRES STAKE IN oSCAR BLANDITPR Holdings recently announced that is has acquired a controlling interest in oscar Blandi Hair

Arcade Marketing, one of the top sampling solutions providers for the beauty industry, hosted its annual Summer Solstice Party at the Central Park Boathouse in New York City on june 16.

Company president Debra Leipman-Yale and her team celebrated with more than 400 guests over cocktails, dancing and a sumptuous surf and turf buffet, which included the summertime favorite, lobster.

-Continued on Page 162

CEW’s Carlotta Jacobson with The Estée Lauder Companies’ Jane Lauder and

Jill Scalamandre of Chrysallis.

Arcade Marketing’s Rich Nightingale, Debra Leipman-Yale and Marielle Chartier

with Marc Pages.

Page 2: Cosmetic World June 20

162 JUNE 20, 2011 CoSMETIC WoRLD

Debra Davisadvertising directorext. [email protected]

Jennifer Druckerart directorext. [email protected]

Eric Michelsonphotographer

John G. Ledespublisher & editorext. [email protected]

George Ledespresident & ceoext. [email protected]

Brittany Burhopexecutive editorext. [email protected]

Debbie Wardmanaging editorext. [email protected]

CoSMETIC WoRLD

Production ext. 245 Circulation ext. 248 Accounting ext. 232

PHoNE 212-840-8800 FAX 212-840-7246 WEB www.cosmeticworld.com SUBSCRIPTIoNS: 800-304-8323

PUBLISHER CONFIDENTIALITY POLICY: The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

For future events, go to cosmeticworldcalendar.com

-Continued from Page 161ARCADE HOSTS SUMMER SOLSTICE PARTY

-Continued on Page 164

Arcade LatAm’s Fabio Navarro and Jerome Massei (r.) with Philippe Ughetto and Marielle Chartier of Arcade Europe.

CEI’s Justin Spiro and Elizabeth Arden’s Art Spiro with Arcade Marketing’s Sonia Milfort

and Jim Krivda of Mane.

Arcade Marketing’s Dave Teets with Sarah Golden, Lori Singer and Giovanni Boiano

of Coty Prestige.

Elizabeth Arden’s Paul Melomo and Color optics’ Joe Cicci with Joe DeLise of Fusion Brands.

CEW’s Lisa Klein and Carlotta Jacobson with Debra Leipman-Yale (c.).

The Fragrance Foundation’s Rochelle Bloom, Mary Ellen Lapsansky and Amy Rubin with

Linda Levy of Macy’s (2nd r.).

IFF’s olivier Delcour, Yvette Ross and Angello Kostandas.

oscar de la Renta’s Jean Hoehn Zimmerman with Lyle Saunders and Laurie Palma of Chanel.

Givaudan’s Cathy Torelli with Camille McDonald of Bath & Body Works and Diane Crecca of Arcade Marketing.

Victoria’s Secret Beauty’s Ray Mauro and Belmay’s John Wallace with Brian Sardo and

Rob MacDonald of Fragrance Resources.

Firmenich’s Westly Morris and Joanne Halev (r.) with Jacqueline Singer and TPR Holdings’

Neil Katz.

Arcade Marketing’s Cheryl Yannotti, Marine Ravera, Christiane Vieu and Janet Shanberge.

Page 3: Cosmetic World June 20

Creating ResultsOne Sample At A Time

Arcade not only invented the sensory

sampling industry, we’re reinventing

it every day. We’re an idea factory

for new sampling technologies that

inspire consumers to stop, look and

try. No matter what your product

line or whose head you want to turn,

Arcade has a solution that brings

your products to life.

Put The Magic Of ArcadeTo Work for You.

Arcade_CW.indd 1 6/16/11 3:18 PM

Page 4: Cosmetic World June 20

164 JUNE 20, 2011 CoSMETIC WoRLD

-Continued from Page 162ARCADE HOSTS SUMMER SOLSTICE PARTY

-Continued on Page 166

Givaudan’s Caroline Sabas, Claude Charmoille and Calice Becker.

Ungerer’s Marcie Rose with Tom Panagiotidis of Coty.

Ralph Lauren Fragrances’ Guillaume de Lesquen with Diane Crecca.

Virtue Development Company’s Doug Virtue with his wife Pam and Tony Griffiths.

Symrise’s Dave Appel with Diane Crecca and Marc Rosen Associates’ Marc Rosen.

Fashion Group International’s Margaret Hayes and Jerry Vittoria of Firmenich.

Arcade Marketing’s Paul Pearl, Cathy Griffiths, Mike Rundle and Jim Walker.

Lighthouse Beauty’s Jeff Haney and Michael Geremia with Larry Berman of

Arcade Marketing (c.).

Arcade Marketing’s Eric Dalbo and Jitin Ghai.

Lehigh Direct’s Bob Hackett with Bill Hoffman and Rich Boysen of Arcade Marketing.

mark.’s Marina Canes, Dismary Anton and Annemarie Frank.

Givaudan’s Rose Eckert with Les Smith and Priya Upadhyay of Coty.

Batallure Beauty’s Renee ordino and Christina Buzantian with Jorgi Propato of Firmenich.

Jeanne Hoehn Zimmerman with Firmenich’s Theo Spilka and Linda Marino of Aramis and

Designer Fragrances.

The Estée Lauder Companies’ Shaunda Swackhamer and Susan Tendler.

Page 5: Cosmetic World June 20

we are beauty

HBA:REGISTER

NOW

Register for a Complimentary Exhibit Hall Pass at www.hbaexpo.com/register with Priority Code: PCWE

For show and conference information, visit us at www.hbaexpo.com

LAST CHANCE TO REGISTER!HBA Global Expo & ConferenceJune 28-30, 2011 Jacob K. Javits Convention Center, New York, NY

HBA_CW.indd 1 6/16/11 1:07 PM

Page 6: Cosmetic World June 20

166 JUNE 20, 2011 CoSMETIC WoRLD

NEWPRODUCTSJESSICA SIMPSON

FRAGRANCESI Fancy You

Category: FragranceLaunch: june 2011

Claims: This soft, velvety floral musk

is a romantic and sweet fragrance that

celebrates the moment we discover

what it means to be in love.Key Notes: Fuji apple, bergamot, tuberose, hyacinth, sandalwood

and pink musk.Stats: 1.7 oz., $49.00; 3.4 oz., $59.00

REVLONGrow Luscious Plumping Mascara

Category: Makeup

Launch: june 2011

Claims: Available in three shades,

this new thickening formula, paired with

an innovative precision tapered brush, grabs

and coats every lash individually for instant plumped perfection up to 200%. Stats: $7.99

VICTORIA’S SECRET BEAUTYVS Makeup Baked Mineral

Bronzing Powder

Category: MakeupLaunch: june 2011Claims: Available in three shades, this glowy bronzer blends skin-loving mineral powers in a unique marbleized finish to give skin an instantly brightening touch of skin-kissed radiance. Stats: $14.00

ARCADE HOSTS SUMMER SOLSTICE PARTY-Continued from Page 164

Arcade Marketing’s Rob Eik, Fred Graf and Jim Walker with Jeff Gascoigne of Dixon

Direct (2nd l.).

Revlon’s Donna Ventz and Marion Balice with Larry Berman (c.).

Givaudan’s Kate Greene and Cathy Leauby of Arcade Marketing.

L’oréal USA’s Cristan Reigrut, Rose Cleary, Peter Zakhary and Donna Estok.

Elizabeth Arden’s Jennifer Perrotta, Jennifer Boccarossa, Sukiana Chancy and

Cheryl Mendelson.

Cloudbreak Group’s Tom Butkiewicz with Cos Policastro of Givaudan.

Diane Crecca and Elizabeth Arden’s Laurie Dowley with Mitch Bierman and

Barbara Chomko of Rafaj Associates.

Avon’s Andii Davis, Christina Bagozzi and Vanessa Cugmo.

Inter Parfums’ Sioux Saunders and Kristin Spinn.

Clarins Fragrance Group’s Joseph McElroy and Jill Liebmann.

■CW

Page 7: Cosmetic World June 20

167JUNE 20, 2011 CoSMETIC WoRLD

CLARISONIC REDEFINES SKIN CLEANSING

“Our job is to make sure products are optimized for consumers and safe to use,” said Dr. Robb Akridge, co-founder and vice president of clinical affairs for Clarisonic. “Forty-two U.S. and international patents serve as evidence of our dedication to innovation. We take a lot of pride in figuring out every little detail.”

Building on the brand’s success within the spa and dermatology communities, Clarisonic diversified to meet the needs of a broader con-sumer through the introductions of various new products including cleansing systems for targeted areas of the body beyond the face (PLUS Sonic Skin Cleansing System-$225), on-the-go cleansing options (Mia Sonic Skin Cleansing System-$149) and a men’s alternative that caters to shaving needs (Grey Classic Sonic Skin Cleansing System-$195).

The next step for Clarisonic, the palm-sized opal Sonic Infusion System ($185), extended sonic cleansing to sonic infusion, which combines sonic micro-massage with a proprietary anti-aging serum to provide an immediate reduction of

the appearance of fine lines and wrinkles on the skin.

Another move included the addition of several different brush heads, made to cater to delicate, sensitive and normal skin types, as well as the body and hard to reach deep pores.

“Most skin cleansing brushes use nylon bristles that absorb water, but we use DuPont Super Soft bristles which are durable and exceptionally effective, yet gentle enough to use twice a day,” said Ken Pilcher, co-founder and vice president of research and development for Clarisonic.

For maximum benefits, the brand has developed gentle, pH-balanced, paraben-free cleansers and exfoliants formulated for each skin type to work in tandem with the sonic technology. Using ingredients like japanese green tea—a powerful anti-oxidant—and Vitamin Pro-B5, the cleansers are able to soothe, comfort and hydrate, while ridding the skin of dirt and oil.

Select Clarisonic products are available at Sephora, Nordstrom, Saks Fifth Avenue and Neiman Marcus, and the entire product line is available on clarisonic.com.

“We have enjoyed great successes thus far and look forward to expand-ing our sonic skin care offerings and reaching new customers,” said Chris Payne, vice president of mar-keting for Clarisonic. “We want to continue making a difference in the future of skin care for prospective Clarisonic clients, as well as our existing consumers.”

-Continued from Page 161 -Continued from Page 161

MST ADDS BODY TO PRODUCT LINEUP

while simultaneously tightening and toning uneven skin and cellulite with caffeine encapsulated microspheres. And to protect, a “broad spectrum UVA/UVB SPF 20” is used to shield the skin from the sun’s damaging rays.

MST Body SPF 20 is available in three shades: Sheer enhancer (translucent/clear), Glow enhancer (light to medi-um) and Bronze enhancer (medium to dark), and is priced at $34.00. Product will be available in August at miracleskintransformer.com, sephora.com, and Bergdorf Goodman, and this September the brand will launch at select Sephora stores nationwide.

“With each new product we develop, we will continue to help streamline the skin care regimen by offering year-round products with simple applications and effective results,” said McNamara. “It’s all about giving your skin tone a total transformation.”

NEWPRODUCTSRIMMEL LONDON

Stay Glossy 6-Hour Lip GlossCategory: MakeupLaunch: june 2011Claims: Available in 24 shades, this breakthrough formula with new Shine extended Technology saturates lips in rich conditioners to leave them soft and sexy, and delivers brilliant color and shine for up to six hours.Stats: $4.99

SULANatural Blush

Category: Makeup

Launch: june 2011

Claims: As part of Sula’s first make-

up collection, this new pressed powder blush is available in four

shades that are pearl-based to add light reflection and give skin a

gorgeous faux glow. Stats: $8.00■CW

■CW

The Clarisonic Mia Sonic Skin Cleansing System in a variety of colors.

The Clarisonic opal Sonic Infusion System and Anti-Aging Serum.

Products from the Clarisonic Cleanser Collection with the Body Brush Head.

Page 8: Cosmetic World June 20

168 JUNE 20, 2011 CoSMETIC WoRLD

president and general manager of origins and ojon, in New York City on june 9.

Ms. Lauder, called a “new industry leader” by CeW president Carlotta Jacobson, discussed her innovative strategies and shared her insights on what has driven the success of the brands she leads.

“With so much competition in the cosmetic industry, it’s not an easy task to make individual brands stand out amongst the rest, but jane Lauder does that time and again,” said jacobson. Ms. jacobson then looked at jane and said, “I knew your grandmother [Estée Lauder] well, and she would be so proud to see you emerging as a

leader in the company she founded.”Since joining The Estée Lauder Companies in 1996,

Ms. Lauder has held a variety of different positions across an array of brands including Stila, Flirt!, American Beauty and Clinique. excited by the idea of “plant medicine,” jane was eager to get involved with the brands she’d always loved and respected, which led to her repositioning and current role at Origins and Ojon.

“Over 80% of the world uses plants as primary medicine and there is a lot of unexplored opportunity there,” said Lauder. “Our target customer is health-conscious and wants to read labels to make sure products are free from

LAUDER SHARES STRATEGIES AT CEW-Continued from Page 161

The Estée Lauder Companies’ Jane Hudis, Lynne Greene and Marianne Diorio.

Robertet’s Pierre Wulff, olivia Jezler and Jérome Epinette.

origins’ Jamie Dwyer, Leona Pineda and Tara Boss with Carmela Blackman of Clinique.

Arcade Marketing’s Sonia Milfort and Alice Sciortino (r.) with Stephanie Bruno and Susan Tendler of The Estée Lauder Companies.

Birchbox’s Katia Beauchamp and Elizabeth Eckardt with Laurie Dowley

of Elizabeth Arden (c.).

Iredale Mineral Cosmetics’ Sarah Steven with Alain Alchenberger and Marypierre Julien

of Givaudan.

Arcade Marketing’s Debra Leipman-Yale with Jennifer Lacks Kaplan of Monitor Group.

InStyle’s Tim o’Connor, Lynne Dominick and Juliet Reichman with Terry Darland of

Dior Beauty (2nd l.).

Revlon’s Rachael Nichol and Alison Kolterjohn.

Clinique’s Janet Pardo and CeCe Coffin. Firmenich’s Jerry Vittoria and Cheryl Morano.

The Estée Lauder Companies’ Beth Spruance, Thia Breen and Catherine Barber.

Page 9: Cosmetic World June 20

169JUNE 20, 2011 CoSMETIC WoRLD

harmful ingredients, so we create products that are good for their body and the environment, but also good for their wallet. efficacy is most important.”

As the first beauty brand to feature an open-sell environment in the retail sphere, Origins transformed the traditional shopping experience into that of a “discovery”—training beauty advisors to act as “guides.” Recently, the brand unveiled a new store design, “nature’s laboratory,” hoping to make the brand more visible while still retaining the original sense of discovery and natural feel.

“We thought it was important to maintain the earthy feel and sense of community within the store, while making other changes like adding more natural light,” said Lauder. “You can click to buy anywhere now, but nothing replaces the one-

on-one shopping experience.”Not only does Origins develop

efficacious beauty products, but they also give back to the community in exponential ways, literally.

“We’ve planted over 150,000 trees in the last year, and increased our recycling initiative using our trade-in programs,” said Lauder. “Giving back to the environment is fun and can be translated in all languages. Last year our trade-in project handed out 97,000 units in one day within stores in 11 countries.”

Ms. Lauder also shared her insights on the aspects of the job she loves the most.

“I really love listening to what consumers want and creating products that they will love,” said Lauder. “It’s not about the dream job, it’s about who you’re working for.”

The U.S. Food and Drug Administration (FDA) recently issued its final rule-making to address the way in which the agency will require sunscreen products to be tested and labeled. They also published three other documents, including a Draft enforcement Guidance for Industry document, further explaining the final rule, a Proposed Rule on sun-screens with SPFs greater than 50, and an Advance Notice of Proposed Rulemaking (ANPR), which recognizes and requests information about alter-native dosage forms of sunscreen products such as sprays, powders, wipes and shampoos.

The FDA is now requiring sun-screens to indicate whether or not they protect against UVA and UVB rays, which can both contribute to skin cancer. A label that says “Broad Spectrum SPF” means the product has been cleared by the agency’s bar for protecting against both types of radiation.

According to the FDA, only broad spectrum-designated sunscreens with SPF values of 15 and up can claim to reduce the risk of skin cancer and premature aging if used as directed, and sunscreens that don’t carry the broad spectrum label or that do, but have an SPF of between 2 and 14, can claim only that they help prevent sunburn.

On another note, a proposed FDA rule suggests that SPF levels would be capped at 50, since the agency says there’s not enough data to support the case that higher SPFs provide significantly more protection.

The rules, which go into effect next year, also do away with sunscreens labeled “waterproof,” “sweatproof,” or “sunblock,” because such claims overstate their effectiveness according to the FDA. Sunscreens labeled as water-resistant are permitted, but the product label has to indicate whether it will be effective for 40 minutes or 80 minutes while swimming or sweating, based on standard testing.

For more information regarding these rules and documents, visit fda.gov.

FDA’S NEW SUNSCREEN RULES

The Estée Lauder Companies’ Janet Pardo, Karen Flinn and Caroline Geerlings.

origins’ Alysha Brown and Erin Kritzer with orly Sigal of Clinique.

Korres’ Alexis DiResta and Erin Cotter (r.) with Natasha Coté and Catherine Lee of Givaudan.

Givaudan’s Kerry Squillante and Alison Chaneski with Vicky Nelson and Janis Goberman.

Dior Beauty’s Terry Darland and Lisa Hawkins.

mark.’s Dawn Speller, Kathleen French and Paige Edmonds.

■CW ■CW

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170 JUNE 20, 2011 CoSMETIC WoRLD

Tarte, known for their high-perfor-mance natural beauty products, has collaborated with HBo to launch a limited-edition fall cosmetics collection inspired by the channel’s hit series True Blood, a show that mixes romance and mystery with vampires and the supernatural world.

emmy award-winning makeup artist and True Blood makeup department head Brigette Myre-Ellis interpreted the color palette and helped develop four official tarte for True Blood beauty looks for the collection, which include “Vampy Vixen” and “Luminous Fairy.” Ms. Myre-ellis influenced the creative process by aiming to include her favorite tarte products—LipSurgence lip tint, a natural cheek stain and a versatile eyeshadow palette with shimmer, matte and smoky shades.

“I’ve always liked tarte’s natural products,” said Myre-ellis. “So when tarte and HBO asked for my assistance in developing this special cosmetics line, I jumped at the opportunity. I had so much fun helping to create the looks, and I am sure women will have just as much fun exploring new ways to enhance their beauty.”

The collection includes three limited-edition products—a collector’s palette ($52.00) which features 17 mat te and sh immer shadows, emphasEYES aqua-gel eyeliner in

black, and a deluxe mascara and natural eye primer; a natural cheek stain in shimmering red ($30.00) and LipSurgence natural lip tint in shimmering red ($24.00).

“As loyal fans of the hit series, we’re absolutely thrilled to be working with HBO and the True Blood team,” said Maureen Kelly, founder and CeO of tarte, Inc. “This collection not only reflects the sexy vibe of the show, but it also remains true to the tarte brand with natural formulas, healthy ingredients and eco-chic packaging.”

Featured in strikingly vivid red and black packaging, the new collection will be available online this month at tarte.com, sephora.com and store.hbo.com in order to coincide with the show’s fourth season premiere on june 26. Further distribution will roll out to stores in july and while supplies last until October 2011 in the U.S. and Canada at Sephora, Ulta, ulta.com and HBo shop.

TARTE LAUNCHES TRUE BLOOD COLLECTION

C o s m e t i c W o r l d recently sat down with Betsy olum, general manager of beauty and merchandising strategy at HSN, to hear her thoughts on her new responsibilities and strat-egies moving forward.

CW: What are the key factors you consider when choosing a brand for HSN?Bo: First off, there has to be a place in our portfolio for it. It has to be a brand with products that are demon-strable and HSN quality, something we can make fun. The brand’s story is also very important, as well as the brand’s ability to manage their customer’s expectations.

CW: How are the brands able to keep viewers engaged when they aren’t able to test and sample the products?Bo: Beauty is touchable and olfactory no doubt, which makes the story and the storyteller extremely vital to a brand’s success through this channel. The on-air personality and host have to completely encompass the brand, and use their stories to capture the attention of the viewer in order to establish a connection and path to purchase.

CW: What changes do you hope to make in order to expand and increase the HSN beauty business?Bo: I’d like to take a closer look at emerging categories, like hair for example. I also think consumers are more demanding right now, and have less time, so it’s my job to edit down our portfolio line by line, brand by brand, and product by product so we are able to offer what our customers really need. There is room for growth; we just need to do our homework, and I’m not sure we’re there yet.

SPOTLIGHT ON…BETSY OLUM

ALMAYLiquid Eyeliner Pen

Category: MakeupLaunch: june 2011Claims: Perfect for women who want long lasting color without irritation, this flow-through liquid pen is available in three shades and provides the precise look of a liquid with the easy application of a pencil for up to 16 hours.Stats: $7.49

NEWPRODUCTSPHILOSOPHY

Microdelivery Exfoliating Body WashCategory: Body care

Launch: june 2011Claims: The newest addi-

tion the Microdelivery Collection, this specially

formulated body wash contains a unique blend of natural oils and botanicals that moisturize, while gently and evenly

exfoliating to remove dry, flaky skin. Stats: $25.00

■CW

■CW

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BULLETIN

AVoN’S HALo AWARD

Avon Products, Inc. was honored with a Cause Marketing Halo Award at the annual Cause Marketing Forum Conference in Chicago on june 3. The award recognized the Avon Hello Green Tomorrow program, a global fundraising initiative focused on helping end deforestation.

The program, launched in March 2010 in over 50 countries, generated more than $2 million to help restore the Atlantic Rain Forest in South America.

Accepting the award were Susan Arnot Heaney, director of Corporate Responsibility for Avon, and Bryan Harding, director of Cause Marketing for The Nature Conservatory, Avon’s partner for the 2010 program.

PALM BEACH BEAUTÉ

vice president of marketing, and Chris Calderone has been appointed senior creative designer. Both appointments became effective on june 13.

“joelle’s knowledge and experience in the fragrance industry is excep-tional, and her marketing expertise is a key asset that will drive our brands to a new level of luxury,” said Harold Ickovics, president and CeO of Palm Beach Beauté. “Chris’s skills, perspective and creativity will bring a new energy to our brands. We are very excited to welcome them to Palm Beach Beauté.”

The Nature Conservatory’s Bryan Harding with Cause Marketing Forum’s David

Hessekiel and Susan Arnot Heaney of Avon.

-Continued from Page 161

-Continued from Page 161

GINGRAS JoINS ARDEN

global public relations. In this capacity, she will lead global public relations, oversee strategy and program devel-opment for the company’s corporate reputation, and coordinate the company’s global philanthropic efforts. Ms. Gingras joins elizabeth Arden from Procter & Gamble (P&G) where she was most recently director of global external relations for P&G Beauty and Grooming.

-Continued from Page 161

NoRDSTRoM ACQUIRES HAUTELooKNordstrom announced that it has acquired HauteLook, Inc., an online private sale marketplace featuring limited-time sale events across a range of categories including beauty, fashion, accessories, travel, lifestyle

Care Products. “The Oscar Blandi hair care brand

has tremendous growth potential which we intend to unlock utilizing strategic brand building, heavy sam-pling and public relations efforts,” said Brian Robinson, president of TPR Holdings. “As a stylist, Oscar Blandi has a fantastic reputation, a loyal celebrity following, and he really gets it when it comes to innovation and product development.”

Oscar Blandi products are currently available at Sephora and Ulta, and the company is building plans for international expansion.

TPR ACQUISITIoN

and more. The acquisition will enable Nordstrom to participate in the fast-growing private sale marketplace and will build on their success in multi-channel retailing. To date, these efforts have included implementing an enterprise-wide inventory man-agement system and increasing its direct business capabilities.

“We are excited to partner with HauteLook, as we believe this acquisition further enhances our focus on serving customers online in new and compelling ways,” said Blake Nordstrom, president of Nordstrom Inc. The acquisition—$180 million in Nordstrom stock with a portion subject to ongoing vesting requirements—includes a three-year earn-out of up to $90 million in Nordstrom stock subject to company performance and vesting requirements for the existing management team. HauteLook will continue to operate as an independent, wholly-owned subsidiary and be managed by its current leadership.

NEWPRODUCTSJOHN FRIEDA

Volume Curls 1 1/2” Curling Iron

Category: Hair toolsLaunch: june 2011Claims: With 11 digital heat settings offering high heat up to 400°F/205°C, this curling iron is designed for quick, easy styling, and engineered with Titanium Ceramic Technology and Advanced Ionic Conditioning to seal in moisture and reduce frizz.Stats: $32.99

L’BELEffet Parfait Minéral Natural Skin Effect Mousse Foundation SPF 16

Category: MakeupLaunch: june 2011Claims: Available in nine shades, this mineral and vitamin

enriched formula allows the skin to breathe and minimizes the effects of aging, while providing natural coverage for a satin-matte finish. Stats: $24.00

AMOREPACIFICAge Spot Brightening Pen

Category: Skin careLaunch: june 2011

Claims: This powerful brightening spot corrector reduces the appearance of age spots and regenerates

damaged elastin fibers to restore resiliency and promote an even, clear

complexion.Key Ingredients: Magnolia

extract, licorice, Korean ginseng extract, green tea

extract and patented Melanin Bouncing Care

with horsetail extract.Stats: $140.00

■CW

Page 12: Cosmetic World June 20

172 JUNE 20, 2011 CoSMETIC WoRLD

june

july

AuGuST

JUNE 20CIBSjoe Baroncini Memorial Golf OutingColonia Country Club • Colonia Nj (TA)www.cibsonline.com

JUNE 21Fragrance Foundation“Pop Your Cork...Naturally” Wine & Food Tasting eventCity Winery • NYC 6:00 PM (R) (TA)(212) 725-2755 x103www.fragrance.org

JUNE 22Fashion Group International“The Tastemakers” Breakfast and Conversation with CBe’s Rose Marie Bravo & Chanel’s Maureen Chiquet21 Club • NYC 8:45 AM (TA)(212) 302-5511www.fgi.org

Women in Flavor & Fragrance CommerceWoman of the Year DinnerChart House • Weehawken Nj 5:00 PM (R)(732) 922-0500www.wffc.org

JUNE 23Cosmetic Executive WomenWomen in Beauty Series West Coast A Conversation with L’Oréal USA’s Carol HamiltonFairmont Miramar • Santa Monica CA 6:00 PM (R) (S) (TA)(646) 929-8026www.cew.org

JUNE 28Skin Cancer Foundation“A Night the Stars Shine On” Benefiting the Skin Cancer FoundationCentral Park Zoo • NYC 6:30 PM (B) (TA)(212) 725-5176www.skincancer.org/events

JUNE 28 - 29HBASpa & Resort / Medical esthetics expojavits Center • NYC (T)(609) 759-7603www.hbaexpo.com

JUNE 28 - 30HBAGlobal expo & Conferencejavits Center • NYC (T)(609) 759-7603www.hbaexpo.com

JUNE 29ICMADAnnual Meeting - Cosmetic Innovators of the Year AwardsAstra • NYC (A) (M) (TA)(847) 991-4499www.icmad.org

JULY 14CIBSSummer LuncheonCentral Park Boathouse • NYC 12:00 PM (TA)www.cibsonline.com

JULY 31 - AUGUST 2Cosmoprof North AmericaMandalay Bay Convention Center • Las Vegas NV (T)www.cosmoprofnorthamerica.com

AUGUST 10CIBSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

AUGUST 15 - 16Elements ShowcaseSkylight Studios West • NYC (T)www.elements-showcase.com

cosmeticworldcalendarSubject:(A) Awards(B) Benefit(E) Retail Event(I) Product Intro

(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

Admission detail:(Io) Invitation only (TA) Tickets Available

For more events check out cosmeticworldcalendar.com

SePTeMBeRSEPTEMBER 11 - 14Beyond Beauty ParisPorte de Versailles • France (T)www.beyondbeautyparis.com

SEPTEMBER 14 - 15MakeUp in New YorkStudio 450 • NYC (T)www.makeup-in-newyork.com

SEPTEMBER 14CIBSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

SEPTEMBER 18 -23Tax Free World ExhibitionPalais des Festivals • Cannes France (T)www.tfwa.com

SEPTEMBER 21Cosmetic Executive WomenNewsmaker Forum: A Conversation with Avon’s Andrea jungHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org