To mark Cosmopolitan India’s big 20th Anniversary in India, we brought together some of the biggest beauty brands in the country for our first-ever Beauty Weekend on the 14th and 15th of December, 2016, at Lodi-The Garden Restaurant, New Delhi. Nandini Bhalla, Editor Cosmopolitan India, personally curated the guest list for every session keeping in mind the TG, latest launches, iconic products, and more, for each participating brand. As every session had a different theme, personalised invites, thematic décor, exclusive experiential, one-on-one beauty advice were some of the highlights of the big Beauty Weekend.

The Event

4 Biggest Beauty Brands coming together for a one-on-one interaction with Cosmo readers, bloggers and socialites. Over 40 Bloggers in attendance. Total of 250 guests (socialites and celebrities) over 2 days. More than 500 posts on Social Media by Cosmopolitan India, bloggers, and other guests. Combined reach of over 3.5 million (online and offline)

The Highlights

Social Media Coverage

PRE-EVENT:

4 Brand exclusive posts each on Facebook, Twitter and Instagram

about the #CosmoBeautyWeekend with the brand logos.

X

COSMOPOLITAN

THE INVITE: A formal letter by Editor Nandini Bhalla on the company’s letterhead along with a metal key, symbolising the key to good skin with L’Occitane’s new Divine Harmony range. GUEST LIST: 33 successful women across various fields including Bollywood actor Richa Chadha along with entrepreneurs, designers, celebrity make-up artists, dermatologists, and, top bloggers. Prominent names: Actor Richa Chadda, Designer Mandira Wirk, Dermatologist Kiran Lohia, Designer Namrata Joshipura, Nutrition Expert Anjali Hooda, Archana Kumari Singh (Founder, Frazer and Haws), Divya Gurwara (Founder, Bridal Asia)

EVENT HIGHLIGHTS: •  A 5-course sit-down lunch

wherein a L’Occitane product was served in every alternate course for the guests to get acquainted with the brand’s cult products. This was followed by a brief interaction with the Simi Dewan, India Head of L’Occitane, introducing the guests to their cult new Divine Harmony range.

•  Personalised skin consultations by brand experts.

•  A fun photo booth with Cosmo and L’Occitane branding and props and

•  goodie bags with the new Divine Harmony range for each guest.

Social Media Coverage TOTAL NUMBER OF POSTS: 12 PRE-EVENT: 5 posts each on Facebook, Twitter and Instagram about the #CosmoBeautyWeekend with the brand logos.

•  7 posts each on Facebook, Twitter and Instagram •  Live updates on Instagram story (which lasts a day)

During the Event

Posts By Bloggers

Post Event: FB Album (Link) https://www.facebook.com/pg/CosmopolitanIndia/photos/?tab=album&album_id=10154125709636024

Print Coverage

X

COSMOPOLITAN

The Invite: A formal letter from Editor Nandini Bhalla on the company’s letterhead along with a cupcake with a pout topping (in the colour of Nykaa’s Fall/Winter shades of So Matte! Lipsticks. The champagne evening was hosted at Grappa Bar at the Shangri La, New Delhi.

PROMINENT NAMES: Designer Anupama Dayal, Actor Vidushi Mehra, Author Ira Trivedi, Designer Sonal Jindal, Popular Beauty Vlogger Shreya Jain, Designer Taneiya Khanuja, Designer Alpana Mittal (of Alpana & Neeraj) EVENT HIGHLIGHTS: •  A fun Kissing Booth where guests could pick and try

on their favourite shades from Nykaa’s Fall/Winter range of So Matte! Lipsticks.

•  Winter-themed décor. •  The ‘Kiss Wall’ where guests left their mini review of

the new lipsticks along with a pout imprint. •  Delicious cocktails with interesting straws decorated

with lip cut-outs. •  Goodie bag containing all the eight shades of the new

lipstick range.

Guest List

Influential people from the fashion and beauty industry, bloggers, Cosmo readers, and well-known faces of the city.

Social Media Coverage TOTAL NUMBER OF POSTS: 16

4 posts each on Facebook, Twitter, and Instagram about the Cosmo

Beauty Weekend with the brand logos.

 

1 brand-exclusive post each on Facebook , Twitter and Instagram.

DURING THE EVENT

•  11 posts each on Facebook, Twitter and Instagram

•  Live updates on Instagram story (which lasts a day)

Social Media Coverage

POST EVENT:

FB Album (Link:

https://www.facebook.com/pg/

CosmopolitanIndia/photos/?

tab=album&album_id=10154126128716024

Posts By Bloggers

Posts By Bloggers

Print Coverage

X

COSMOPOLITAN

The Invite: Personalised e-invites.

Guest List: Cosmo readers and bloggers.

Event Highlights: •  A fun boudoir-themed brunch with Vi-John

introducing the different variants of the brand’s iconic Feather Touch Hair Removal Cream to the guests, highlighting the natural fragrances.

•  Vanity Box set up (to symbolise that hair removal creams should be a part of your vanity boxes).

•  ‘Guess the fragrance’ blind-fold challenge. •  Photo-op with Cosmo and Vi-John branding. •  Goodie bag with all the best Vi-John Feather

Touch products.

Social Media Coverage

TOTAL NUMBER OF POSTS: 10 PRE-EVENT: 5 posts each on Facebook, Twitter, and Instagram about the #CosmoBeautyWeekend with the brand logos.

DURING THE EVENT: •  5 posts each on Facebook, Twitter and

Instagram •  Live updates on Instagram story (which lasts

a day)

POST EVENT Facebook Album Link:

https://www.facebook.com/pg/CosmopolitanIndia/photos/?tab=album&album_id=10154138698281024 )

Posts By Bloggers

Posts By Guests

Posts By Guests

Print Coverage

X

COSMOPOLITAN

The Invite: Personalised hard copy and e-invites as per the theme of the event—Jungle.

Guest List: Socialites, beauty and fashion

bloggers, and Cosmo readers.

 

Event Highlights: •  Jungle-themed décor symbolising The

Body Shop’s ecofriendly initiatives. •  Animal props and jungle photo booth. •  Personalised Body Butter station. •  Live make-up booth for fun animal-

themed make-up.

Social Media Coverage TOTAL NUMBER OF POST: 14 PRE-EVENT: 5 posts each on Facebook, Twitter and Instagram about the #CosmoBeautyWeekend with the brand logos. DURING THE EVENT: •  9 posts each on Facebook, Twitter and Instagram •  Live updates on Instagram story (which lasts a day)

POST EVENT: Facebook Album (Link: https://www.facebook.com/pg/CosmopolitanIndia/photos/?tab=album&album_id=10154141602841024 )

Posts By Bloggers

Posts By Bloggers

Posts by Guests:

Posts by Guests:

Print Coverage

THE END