coste-skema

1 Updated on 20 September 2010

Ivan Coste Manière Professor of Marketing

[email protected]

Tel: +33(0) 493 953 000

Dedicated Faculty SKEMA BS (CERAM Business School) since 2006. Affiliated Professor since 2000. Director, Marketing Department SKEMA Business School, MSc Luxury & Fashion Management Summary : Participating or Supporting qualification: Dr. Ivan Coste Manière is a participating professor of supply chain management and Director of the MSc program in Luxury & Fashion Management. He is a member of several professional associations and syndicates. Education: Dr. Ivan Coste Manière holds an Engineering diploma from Ecole Centrale Marseille and a PhD from Université Aix Marseille III. He holds also a DEA and a CES in Chemistry. Academic experience: Dr. Ivan Coste Manière has 20 years of experience in academic administrations. He has been teaching marketing, communication, advertising and luxury goods management in various Business Schools (EDHEC, CERAM? Espeme, Ipag, Idrac). He has been creating the MSc in Luxury and Fashion Management at SKEMA (Sophia Antipolis campus) and is currently Associate Dean in charge of the Marketing Departement. He has also been teaching on the PhD programme (chemistry) of the University de Marseille (Saint Jérôme & Luminy campuses) . He regularly lectures on the MBA programme of the Indian Institute of Foreign Trade (New Delhi & Kolkata) and of the Jaypee Institute of Information Technology and Business School (Noida) in India. Professional experience: Dr. Ivan Coste Manière was formerly a Research and Development Engineer with Hoffman Laroche and Sanofi (1983-1995). He has also been creating and lounching several companies dealing with advertising, communication, cosmetics, luxury goods and healthcare.Maintenance of Qualification: Dr. Ivan Coste Manière is currently founder and partner of Dexsil Labs in Belgium. He is mainly in charge of R&D and Marketing and sales. He has been involved within the five last years within many sports events, being appointed as Special Advisor to the Chairman of the regional Olympic Comitee.


Nationality French

Education 1987 : Ph.D Thesis in

Engineering (C.N.R.S. UA 109)

1984 : Chemical Engineering E.S.C.M. (now called ENSPICAM, Centrale Marseille)

1984 : D.E.A. postgraduate degree in Organic Chemistry (Université Aix Marseille III)

1984 : C.E.S. in Chemical Engineering (Université Aix Marseille III)

Academic appointments 2007- 2009: Visiting Distinguished Professor, Indian Institute of Foreign Trade New Delhi/ Kolkata (India) 2009 - : Scientific Director of MSc Luxury & Fashion Management 2009 - : Visiting Distinguished Professor Jaypee Institute of Information Technology and Business School (Noida / India) 2010 - : Associate Dean for Marketing, SKEMA Business School 1998 - : Professor of Marketing, SKEMA Business School

1994-2006 : EDHEC & Espeme NICE , Creation, running and development of enterprises, Marketing and Strategy, Entrepreneurship

2004-2006 : IDRAC Nice Strategic marketing, Advertising. 2004-2006 : IUT Cannes , International Marketing.


Courses taught at SKEMA Business School

Advertising strategies (M2) - English,

International Luxury Brand Management (MSc) - English,

Communication and Advertising (MSc) - English

Luxury Brand Management (M2) – English

TQG (L3) – French Integrated Communication in Fashion and Luxury (MSc) – English Media & Société (L3) - French

Other responsibilities at SKEMA Business School (administration, service, committees, …) Dr. Ivan Coste Manière is Director of the Marketing Departement and of the MSc in Luxury & Fashion Management at SKEMA Business School.

Visiting Visiting Lecturer in Marketing, Branding and Luxury or Hospitality Management:

- MBA , IIFT New Delhi (since 2007) - Université de la Méditerranée, Licence Professionnelle Chimie Fine (since 1990) - MBA, Jaypee Institute of Information Technology and Business School , India

(since 2009)

Membership of academic associations/networks

- Awarded Qualified Personn by the Prime Minister of the French Republic

- Section Member (Economies Régionales et Aménagement du Territoire) of the Economic and Social Council (Palais d'Iena) of the French Republic (1993).

- Special Advisor of the President of the Olympic Comitee (since 2008).

- Special Assistent: Plan de Grasse (1989-1995)

- President A.I.T.P. / Association of Perfumery Engineers and Technicians (since 1992).

- Honorary Administrator, Society of French Perfumers (since 1993).

- President of A.I.A.M.I.P / International Association of Friends of the International Perfumery Museum (1992 - 1995). Administrator (since 1996).


- Member of the Board, CLUB de GRASSE (Promotion of Commercial Trade between Southern Europe and the Pacific Basin - since 1989).

- Member of Directors· Committee, FRENCH RIVIERA TRACK & FIELD ASSOCIATION

- Administrator, C.I.R.M (International Centre for Musical Research), NICE (since 1992). Treasurer (since 1995). This has been deemed a « National Centre « by the Ministry of Culture. - President of the Regional Federation for Track and Field (2007) - President of Celebrities for Sports and Charities (SAS Prince Albert Monaco) (2005)

Awarded the Bronze Medal of Youth and Sport (1991), silver (2006).

Chevalier des Palmes Académiques , from the Ministery of Research and Education (2006).

Awarded a bronze medal from the Ministery of Youth and Sports in 1990, a silver one 2006, and a star of Merit in 1996.

Presented the award of ICHINOMYIA / JAPAN (1992), of KOBE / JAPAN (1993), of INGOLSTADT/ GERMANY (1989), of AJACCIO / FRANCE (1993)

Awarded the ‘Paul Harris Fellow’ Medal by the International Rotary Club (1995).

Professional experience

1994 – 1995: Administrator of Laboratory Pilots (Extrapolation Procedures, Profit Center Management, Research-Development-Manufacture & Scale Up operations), SBI (Group VIAG / SKW and Sanofi-Aventis).

1987 - 1994 : Research Engineer for SANOFI INDUSTRIES – GRASSE

In charge of research in organic synthesis relating to food flavoring and perfumes.

Oversaw the industrial development of the procedures perfected within my laboratory

Research Engineer cum Member of club MEMBRANES of the National Corporation ELF AQUITAINE.

1983 - 1985 : Hoffman Laroche Switzerland : Center of Pharmaceutical Researches: Synthesis of products antibiotics and development of catalysts


Consulting activities 1996 - now :

ADT Consultant in Communications, Special focus areas: Organisation of Events & Advertising.

1997-1999 : Consultant for ‘KATO International’, Regions: Egypt, Uganda, Ukraine, Peru, Cote d’Ivoire, Russia, Ukrainia.

Experience abroad : Has been involved in the creation of the following companies:-

1996 : FRANCE PRODUCT (in Tanzania) & CANAL AFRICA (Video media, Cote d’Ivoire, Nigeria).

1995 : FEELINGS (Media), Belgium & DexSil Labs (pharmacy), Belgium

1994 : BUSINESS NETWORK (data processing), France

SENTAROMATIQUE (perfume composition), France

1993 : COSMOS : watches design, jewellery

1989 : SCENT (advertising, engineering), France and Switzerland

Research interests

Advertising strategies, International Luxury Brand Management, Communication, Event Marketing, Marketing Management.

Intellectual contribution 1 Discipline based scholarship 1.1 Articles in discipline based journals (peer-reviewed) 2006. Ivan Coste Manière, Le Rotarien Nov 2006 : « Le luxe, pourquoi, pour qui ? » 2010. Eymé, David, Hoffmann, Jonas and Coste-Manière, Ivan, « Comment augmenter le ROI de votre budget communication par l’affiliation et le Search Marketing », Expansion Management Review, n° 138, Septembre 2010, p. XX.

. 1.6 Chapters in scholarly books 2010. Luxury services, in “Services Marketing”, with Pr.Dr. Ravi Shanker under press.


1.9 Other PhD supervision, Jaypee University of Information Technology, Waknaghat, India, Anupryia Kaur, Major Influences on teen consumer socialization and their outcomes 07/2010

2 Contribution to practice 2.1 Articles in professional or trade journals or magazines 2010. Hoffmann, Jonas, Coste-Manière, Ivan and Inui, Maki, « Le marché chinois en pleine explosion », Expression Cosmétique, n° 2, Mars-Avril 2010, p. 18-19. 2.2 Presentations at trade meetings 2008. Green India and the IT Industry, ITC The Sonar, Kolkata, National Marketing Symposium,

08/2008, Indian Institute of Foreign Trade

2009. Incredible India : The shift to Gen X and Y in the indain Hospitality. Ministery of Tourism, Indian Institute of Technolgy, New Delhi, 08/2009.

2010. Vibrant luxury and the optimization of ROMI, National Marketing Symposium, 08/2010, Indian Institute of Foreign Trade.

3 Learning and pedagogical research 3.1 Case studies Dassault ‘s Falcon F7X, 2010, under press 3.5 Other

Languages French, English, German

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