Costume analysisLittle Mix, The Saturdays & One Direction

In this image featuring Little Mix, we see each of the four members wearing shorts and shirts in a range of bright, vibrant colours. This represents their fun, bubbly personalities and also their music. We see a clear reflection of their style, they are looking straight at the camera and adopt serious faces, showing they are strong and powerful. They are wearing different clothes but there are similarities in their styles.It is obvious they are part of a band and their pose shows they are close to each other, Jesy is leaning her arm on Leigh-Anne.

The fact that they are wearing a different style of clothes reminds us, as an audience, that although they are part of the same band, they have different styles, personalities and roles in the band. For example, Perrie is wearing flower themed shorts with a baby blue vest.

Little Mix

In this image, featuring The Saturdays, we see each of the five members of the band wearing pastel coloured outfits and heels. All five costumes are short and based around the same colours, pink, blue, green and white, although they are in different tones. The fact that they are short is a reminder of their youth and show their flirtatious personalities. The girls are wearing high heels showing their feminity. The colours reflect their band’s personality, as they are quite calm but mixed with vibrant colours creating a harmonious image.

Although they are part of a band, each member is wearing a different outfit, reflecting the fact that they all have different personalities and styles. Alongside this, the costumes are similar portraying the girls as a unit, a team and showing they are in trend as their clothes are modern and popular amongst their target audience which is mostly made of teenage girls. This image represents The Saturdays as it clearly shows their style and personality.

The Saturdays

One DirectionThis image features all five members of One Direction. Their costumes are different from each other, showing they all have independent personalities and styles. Although they are different, all five outfits are trendy, portraying the boys as fashion icons. The image shows them wearing casual clothes, all of them wearing skinny jeans. Their poses and postures are different, however the fact that Zayn seems to be having a conversation with Niall and Harry is pocking Liam, shows they have a close relationship and they are a unit.

Their clothes are modern and appealing to the target audience which is made of young girls. They are all wearing a plain T-shirt underneath their jackets and the colours are in dark tones, based around blue, green and black.