As you can see these music videos consist of girls who are wearing nighties. Their nighties are bright and some nighties have animal imprints on them which portrays the girls as being girlie, cute and innocent. The costumes links in with the location of the music video as they are in a bedroom and are having a sleepover which has connotations of happiness, fun and excitement. Therefore, using this research we have decided that our actors in our music video will also be wearing onsies to reflect their personality as being childish.

The studio scenes in a music video tend to have artists wearing shiny, colourful, short clothes to make them the center of attention and in a way to sell the artists. Each artist is wearing clothes which make them look appealing and attractive. Using this research we have decided that our artist should also wear a bright, short dress to conform to the conventions of a pop music video. This will enable the audience to distinguish between the other actors and the artist.

Most artists wear bright, casual, revealing clothes on their music videos. Some bands consists of more than one artists and each of the artist have their own personality as this is portrayed through their costumes. For example, little mix consist of 4 artists and in their music video ‘Wings’ they are all wearing different clothes which illustrates each of their personality, as one being really girlie and another being less girlie. Using this research, we thought that our actors, and artist could wear clothes which conveys their personality and to suit our pop genre. Bearing in my mind that the artists should stand out from the others. We decided that they should wear casual clothes in the third scene, which is in a shopping center having fun and enjoying themselves which matches our lyrics.

Overall, we have noticed that pop music videos tend to have their artists wearing bright, bold lipsticks to suit the genre and to sexualise the artist, which is a way to sell the artist. Close ups of the face allows us to see their flawless skin and their make-up. They are shown to be attractive and perfect.