counterfeits are eating your lunch - use data to fight back
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Counterfeits are eating your lunch-
Use Data To Fight BackBinoop V , Co-founder @ Datahut
Counterfeits are eating Apple’s lunch - says Apple
90 % Of The Genuine Apple products sold online are Counterfeits.
It ruined their reputation and cost them millions of dollars.
Counterfeits are poisoning brands
What happened to Apple can also happen to your brand.
The size of online counterfeit market is 1200 Billion Dollars.
Counterfeits market is huge.
How counterfeits hurts ?
It hurts the brand reputation
Counterfeits negates the return on marketing spend
$
They are stealing your sales
The Forearm Forklift story
Forearm Forklift is an American company that makes Lifting Straps.
Initial traction
Sale
In the initial days, sales were skyrocketing and
Forearm Forklift was aiming at a Grand Slam home run.
Online counterfeits
Post initial traction, cheap counterfeits began appearing on Amazon which put Forearm Forklift in
brink of collapse.
How do you fight back?
Data feeds from your online distribution channels can help you identify red flags that can point to a
counterfeit.
The prices of Counterfeit products changes drastically
Red flag #1, The counterfeit sellers can’t sell under the same seller
name for too long. They will try to sell out their inventory faster. The best way to do that is to offer a lower pricing
compared to the original product.
The counterfeits list the product in coupon websites.
Red flag #2,The counterfeits will aggressively try to sell out their
inventory by listing the counterfeit products on coupon sites.
Counterfeit products tend to have bad reviews
Red flag #3,Counterfeit products will get faulty quite often and
those who bought it will give it a poor review.
Not upto the expectation
Very bad
Defective item
Disappointed
Not satisfied
How do I know about these redflags?
Data feeds from online distribution channels will contain data that can reveal redflags under
careful analysis.
What if you need help defending your brand online?
Shoot an email to [email protected] , we won't bite.
