course handout srishti

7/15/2019 Course Handout Srishti

1/20

Accounting for Managers

Program : MBA Course Code: SLAC 501

Class of : 2014 Credits : 3

Sem : I Sessions : 33

Session Plan

Session Detailed Syllabus Cases to be Discussed (page reference is

from the Text Book)

Chapters in

Text Book

1 Need for Accounting

Information

Financial Accounting

Framework

Financial Statements

Overview

1. Case 1-2 Kim Fuller (page no.22-23) Chapter 1Framework

(issued by

ICAI)

2-3 Basic Accounting Concepts:

Balance Sheet

2. Case 2-2 Music Mart Inc (page no. -47 in Text Book)

3. Case 2-1 Maynard Company (A)(page no. -46)

Chapter 2

Framework

(issued by

ICAI)

4-5 Basic Accounting Concepts:Income Statement: Basic

Concepts ,Recognition of

Expenses, Gains and Losses

and The Income Statement

4. Case 3-3 Dispensers of California,Inc. (page no. -75-76)5. Case 3-4 Pinetree Motel(page no. -

76,77,78)

Chapter 3

Framework

(issued by

ICAI)

6-7 Comprehensive Cases 6. Copies Express ( Page no. 107-108)

8-9 Revenue Recognition: Concept

Gross versus Net, Timing of

Revenue Recognition, Amount

of Revenue Recognition

7. Case 5-2 Grennell Farm (page no. -132-133)

8. Case 5-3 Joan Holtz (A)( (page no. -135-137)

Chapter 5

AS 9 (issuedby ICAI)

10-11 Inventory valuation in

Merchandising /

Manufacturing / Service

9. Case 6-2 Lewis Corporation(173-174)10. Case 6-4 Joan Holtz (B) (page no. -

176-177)

Chapter 6

AS 2 (issued


2/20

Companies: Full Cost of

Inventory, Methods of

Inventory Costing and

Valuation Principle (Lower of

Cost or Net Realizable value)

by ICAI)

12 Quiz I (15%)

13-15 Fixed Assets

Depleting Assets

11.Case 7-2 Joan Holtz (C). (page no. -211-213)

12.Case 7-3 Stafford Press (page no. -213-214)

Chapter 7

AS 6, 7, 10, 16,

26 (issued by

ICAI)

16-18 Purpose of Cash Flow

Statement

13.Case 11-2 Amerbran Company(page no. -336-338)

14.

Medieval Adventures (page no. -335-336)

Chapter 11

AS 3 (issuedby ICAI)

19-20 Understanding Annual Report 15. Infosys (Annual report of Company) Chapter 14AS 1 (issued

by ICAI)

21-22 Relation of Cost to Volume

Break Even Analysis &

Applications

16.Case 16-1 Hospital Supply, Inc.(PageNo.199-501)

17.Case 16-3 Bill French( Page No.504-507)

Chapter 16

23 Quiz II (15%)

24-28 Full Cost Concept & Uses 18.Pepe Denim (CDC Case 18-1 HuronAutomotive Company (page no. -

569-573)

19.Case 18-2 Califonia Creamery(pageno. -573-575)

20.Case 18-3 Wilkerson Company(page no. -575-577)

Chapter 17

Chapter 18

29-33 Decisions Involving Alternative

Choices

21.Case 26-1 Import Distributors Inc.(page no. -854-855)

22.Case 26-2 Forner CarpetCompany(page no. -855-857)

23.Case 26-3 Precision Worldwide Inc.(page no. -857-858)

24.Case 26-4 Baldwin BicycleCompany(page no. -859-861)

Chapter 26


3/20

End term Case based

Examination (30%)

Evaluation Plan

Sl. No Activity Marks

1 Class Participation (Three Phases) 40

2 Quiz 30

3 End term Case based Examination 30

TOTAL 100


4/20

Financial Management I

Program : MBA Course Code :SL FI 501Class of : 2014 Credits :3Semester : I Sessions : 33

Session Plan

Session

. Nos.Topic Case-Study Readings

1 Course Overview and Briefing

2 -3

Introduction to

Financial

Management.

Unilever Limited: Transforming the Finance

Function, IBS CDC, Ref: FM0001RWJ Ch. 1

Infosys and Satyam Computers: Whose Wealth is

Maximized? IBS CDC, Ref: FM0002

4 - 6 Time Value ofMoney

ABC Wealth Advisors

IBS CDC, Ref: FM0009RWJ Ch. 4

7An Analysis of Small Savings Scheme in India

IBS CDC, Ref: FM0067

8 - 9Introduction to Risk

and Return

MRPL and RPL: Analysing Risk and Return IBS CDC,

Ref: FINC/027 RWJ Ch.9 & Ch.

1010

Smart Investors Ltd.

IBS CDC, Ref: INB0014

11 First test component

12-13

Valuation of

Securities

RIL Bonds :caselet from IBS CDC

RWJ Ch. 5

14 Pricing Using DDM: Indian Banking SectorIBS CDC, Ref: FM0010

15Max Software Services: Relative Valuation IBS CDC,

Ref: FM0001

16Cost of Equity:A CAPM Approach

IBS CDC, Ref: FM0012

17 -18Overview of

Financial Markets

Indian Financial System India

IBS CDC, Ref: FCF0019

ISMR and NSE

Factbook**

19Cost of Capital

Ambuja Cement Cost of Capital IBS CDC, Ref:

FM0011 RWJ Ch.12

20 Allied Products*RWJ Pg. 341-342

21- 23

Basics of Capital

Expenditure

Decisions

Tatas Nano Project:Capital Investment Lessons

IBS CDC, Ref: FM0015RWJ Ch.6

Evaluation of Capital Investment Projects, IBS CDC,

Ref: FM0016

24 Second test component


5/20

Session

. Nos.Topic Case-Study Readings

25

Analysis of Project

Cash Flows

Goodweek Tires Inc*.

RWJ pg.206-207

RWJ Ch.726 I. Q. Inc.* RWJPg.207-208

27 Jimmys Hot Dog Stand* RWJ-Pg.208-209

28-30Risk Analysis in

Capital Budgeting

Appraisal of Bharat Insulation Ltd. (BIL) IBS CDC,

Ref: FIN0010RWJ Ch. 8

31- 32Introduction to

Derivatives:Technical Note on Derivative Instruments.

RWJ Ch. 22 & Ch.

25

33 Contemporary Issues in Financial Management

RWJ: Ross, Stephen A., Randolph W. Westerfield and Jeffrey Jaffe, (2008), Corporate Finance, 7th

edition,

Tata McGraw-Hill Publications.

* The cases are from the prescribed textbook Corporate Finance, 7th

edition, by Ross, Westerfield and

Jaffe, Tata McGraw-Hill Publications.

** ISMR: Indian Securities Market: A Review available athttp://www.nseindia.com/us/factsandfigures

** NSE Factbook available athttp://www.nseindia.com/us/factsandfigures

Evaluation Plan

S No Component Weightage1 Class Participation 40

2 Multiple Choice Questions Quiz 10

3 Class Test 10

4 Project 10

5 End Term Exam 30

Total 100
http://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigureshttp://www.nseindia.com/us/factsandfigures


6/20

Information Systems for Managers

Program : MBA Course Code : SL IT 501Class of : 2014 Sessions : 33

Sem : I Credits : 3

Session Plan

Sessi

ons

Topic Case/Activities Reading Material

1

I. Introduction to

Information Systems

Case: Sew What? Inc.: The role of information

technology in small business success

(Ch. 1, p.5 of Text Book (TB))

Chapter 1 of Text

Book (TB)

2

Business Processes

and ISs, Types of

Business ISs; IT

infrastructure:

Software Platform

trends, Computer

networks.

Case: IT infrastructure and Business ProcessSynergy at Meru cabs Pvt. Ltd. (prepared by

Prof. Kartikeya Bolar to be approved by Case

Research Center (CRC)).

Chapter 1 of TB.

3

II. Different types of

Information Systems

Classification of IS

by organizational

levels, TPS, MIS &

EIS

Case: Bumrungrads Hospital 2000 Information

System. (ICMR Case Code ITSY041); Chapter 10 of TB

4 DSS & ES -continuation of same case-Chapters 10 & 11 of

TB

5 Enterprise IS & ERPCase: Autosystems: The business value of a

successful ERP system for a small

manufacturer (Ch. 8, p.415 of TB)

Chapter 8 of TB

6Enterprise IS, SCM &

CRMCase: CRM for building closer relationship with

dealers (Ch.8, p.417 of TB)Chapter 8 of TB

7 - 8E-Commerce & E-

Business

Case: Cisco Systems: Telepresence and the

Future of Collaboration (Ch. 7, p.325 of TB)

Chapter 7 of TB

9 III. Building models

using MS Excel

Spreadsheet

concepts Data

input.

Lab Activity

Chapters 4 &10 of TB

Chapters 1 & 2 of

Winston W.L.


7/20

10 Cell Referencing Lab Activity: Developing a multiplication table Chapters 1 & 2 of

Winston W.L.

11 Lookup Lab Activity: Student grade sheet Chapter 3 of Winston

W.L

12 Functions

Mathematical,

Logical, Statistical

and Financial;

Lab Activity: Student grade sheet Chapters 3, 8-10, 12 &

23 of Winston W.L

13 Functions

Mathematical,

Logical, Statistical

and Financial

Lab Activity: Student grade sheet

Exercises on NPV, IRR, etc.

Chapters 3, 8-10, 12 &

23 of Winston W.L.

14 Data Formatting &

Validating;

Lab Activity: Student grade sheet Chapters 23 & 33 of

Winston W.L

15 Charts & Graphs; Lab Activity: Student grade sheet Chapter 24 of

Winston W.L

16 What-if analysis:

Goal Seek,

Scenario Manager

Lab Activity Chapters 16 & 17 of

Winston W.L

17 What-if analysis:

Data tables,Decision

making using Pivot

tables

Lab Activity Chapters 15 & 36 of

Winston W.L

18 Decision making

using Pivot tables

Lab Activity Chapter 36 of

Winston W.L

19 Linear programming

& Optimization

using Solver

Case: Athletics Authority of Indraprasthan

(ICMR Case Code: QM0021).

Chapters 24-30 of

Winston W.L


& Optimization

using Solver

Lab Activity Chapters 24-30 of

Winston W.L


& Optimization

using Solver

Lab Activity Chapters 24-30 of

Winston W.L

22-24 Regression &Trend

analysis

Lab Activity Chapter 41 & 45 of

Winston W.L


8/20

Evaluation PlanS. No. Components Weightage

1 Class participation (3 phases) 30

2 Mid-Term Exam 30

3 End-Term Examination 40

25 IV. Database

approach to data

management

Database

Management

Systems (DBMS)

Case: Amazon, eBay, and Google: Unlocking

and Sharing Business Databases (Ch. 5,

p.252 of TB) Chapter 5 of TB

26Relational DBMS

and its operations,

Capabilities of

DBMS

Case: Star Video library case (prepared by

Prof. Surajit- (to be approved by CRC) Chapter 5 of TB

27 V. Building

information System

with MS Access

Lab ActivityChapter 5 of TB

28 Queries, Reportsand Forms.

Lab ActivityChapter 5 of TB

29 Application

development

Lab Activity Chapter 5 of TB

30 VI. Securing

Information Systems

Case: Raymond James Financial, BCD Travel,

Houston Texans, and Others: Worrying about

What goes out, Not What comes in.

(Ch. 13, p. 687 of TB)

Chapter 13 of TB

31 VII. Current Trends

in InformationSystems

Case: Indian Taxi driver and Social media.

(prepared by Prof. Kartikeya to be approvedby CRC)

http://goo.gl/U7gWu

32 Analytics Case: India Bazaar Retail Ltd. (prepared by

Prof. Surajit to be approved by CRC)

http://goo.gl/aHimm

Chapter 10 of TB

(pg.487-488)

33 Cloud computing Case: Better-off in the Cloud Case of Bajaj

Finance (prepared by Prof. Sindhuja to be

approved by CRC)

Chapter 5 of Laudon

et al.
http://goo.gl/U7gWuhttp://goo.gl/aHimmhttp://goo.gl/aHimmhttp://goo.gl/U7gWu


9/20

Managerial Economics

Program : MBA Course Code: SL EC 501Class of : 2014 Credits : 3Sem : I Sessions : 33

Session Plan

Session

s

Topics Cases Text book

chapters

1 -2 Fundamental Problems

of An Economic

System: Scarcity andEfficiency

Switzerland, Cuba and India: The Troika of Economic

Problems in Three Economies (CDC)

Chapter-1

3- 6 Demand & Supply

Analysis

Do Soaring Price and Mounting Demand in Indian

Gold Market Speak of a Paradox? (CDC)

Would Housing be a dream in the Dream city of

India? (CDC)

Mobile Telephony in India: Would Cheaper Rates

bring more Profits? (CDC)

Chapter-3

and chapter

1(Appendix)

7-10 Consumer Behavior A Small Peek into Big B's Car Collection(CDC) Chapter 3

and

Appendix

11-16 Production Analysisand Analysis of Costs

Tata Nano: A Small Car with Large ConsumerSurplus(CDC)

Mittal Steel-Consolidating US Operations(ICMR)

Business Viability of Dish TV(CDC)

Gujarat Ambuja: Cost leader in the Indian Cement

Industry (ICMR)

Chapter 6and

Chapter -7

17- 28 Market Structure and

Pricing Policy

Perfect Competition under e-Bay: A Fact or Factoid?

((CDC)

Mexican Telecom Industry (CDC)

Branded Gold Jewellery Market in India (ICMR)

Lev Leviev vs. De Beers (ICMR)

The price war in Gujarat Newspaper Industry(ICMR)

The Indian Aviation Industry: Price Wars and

More((ICMR)

Yes Bank: Competitive Strategy of a Late Entrant

(ICMR)

Wal-Marts Cost Leadership Strategy (ICMR)

OPEC: The Economics of Cartel(CDC)

Chapter -8

and

chapter-9

and Chapter

11


10/20

29-33 Game theory &

Information

Asymmetry

AIRBUS 350 vs BOEING 787: Battle for skies(CDC)

Externalities: Justification for Public Goods? (CDC)

Chap- 10 , &

12 and 13.8

Evaluation Plan

Sl. No. Evaluation Components Weightage

1 Class participation (3 Phase) 35

2. Written Case Analysis (2 Phase) 10

3 Interim test (2 Phase) 25

4 End term Exam 30

Total 100


11/20

Marketing Management - I

Program : MBA Course Code : SLMM 501

Class of : 2014 Credits : 3

Semester : I Session : 33

Session plan

S# Sess.

No

Topi

c

Topic Description Case Supplementary

Reading

1 1 - 2 1

Defining Marketing and

the Marketing Process

Grove Fresh Ltd -

Marketing Organic

Juices (2006)

Marketing Myopia

by Theodore

Levitt (HBR)

Chapter 1

2 3 1

Defining Marketing and

the Marketing Process

Haldirams Group

Seeking the Right

Marketing Mix (2003)

Chapter 1

3 4-5 2

Analyzing the Marketing

Environment

ITC Foods Growth

and Future Prospects

(2006)

Chapter 3

4 6-7 3

Capturing Marketing

Insights

Unilevers Real

Beauty Campaign

for Dove (2006)

Chapter 4

5 8-9 4

Consumer Markets and

Consumer Buyers Behavior

Kelloggs Indian

Experience (2001)

Indian Consumers:

Shopaholics by

Chance, Dealaholics

by Choice?

Chapter 5

6 10 4

Business Markets and

Business Buyer Behavior

Cummins India

Consumer Driven

Modularization

Strategy (2005)

General Model for

Understanding

Chapter 6

Organizational

Buyer Behavior by

Webster Jr. & Wind

711-

125

Customer-Driven

Marketing Strategy.

BMWs Company of

Ideas Campaign :

Targeting the

Chapter 7
http://hbr.org/search/Theodore+Levitthttp://hbr.org/search/Theodore+Levitthttp://hbr.org/search/Theodore+Levitthttp://hbr.org/search/Theodore+Levitthttp://hbr.org/search/Theodore+Levitt


12/20

Creative Class (2006)

812-

135

Customer-Driven

Marketing Strategy

Obesity Concerns:

Burger Kings Product

Revamp (2005)

Marketing Success

through

Differentiation - of

Anything

Chapter 7

914-

156

Products, Services, and

Brands: Building Customer

Value

Glaceau : Marketing

Vitamin Water (2007)

Chapter 8

1016-

176

New Product Development

and Product Life-Cycle

Strategies

New Product

Development at

Schwan Food

Company-Innovation

through

Communication

(2004)

Chapter 9

11 18 6

New Product Development

and Product Life-Cycle

Strategies

Lifebuoy in India:

Product Life Cycle

Strategies (2009)

Exploit the Product

Life Cycle by Levitt

Chapter 9

1219-

207

Pricing: Understanding and

Capturing Customer Value

Apple iphone Price

Cut: Is it a Right

Strategy? (2010)

Chapter 10

1321-

227

Pricing Strategies Moser Baers Pricing

Strategy:

Competence based

and Value driven?

(2009)

Chapter 11

1423-

248

Marketing Channels Pepsicos Distribution

and Logistics

Operations (2004)

Chapter 12

1525-

268

Marketing Channels Channel Conflict at

Apple (2005)

Chapter 12

16 27 8Retailing and Wholesaling Westside : The Indian

Retailing Success

Story (2003)

Chapter 13

1728-

299

Communicating Customer

Value

Marketing &

Communication

Strategy of Titan

Industries Watch

Chapter 14, 15


13/20

Division (2005)

1830-

31 9Advertising and Public

Relations

Public Relations at

Microsoft (2008)

Chapter 15

19 32 9

Personal Selling and Sales

Promotion

Aventis Successful

Sales Promotion

(2005)

Chapter 16

20 33 9Direct and Online

Marketing

Unilevers digital

strategy (2008)

Chapter 17

Evaluation Plan

S No Component Weightage

1 In-Class Case Participation: 45 Marks

2 Non-class participation/Mid-term Examinaton 25 Marks

3 End-term examination 30 Marks


14/20

Organizational Behavior

Program : MBA Course code : SLHR 501Class of : 2014 Credits : 3Semester :1 Session : 33

Session Plan

No. of

sessions

Topics Cases Concepts covered

1-3 Management

Thought and

OB

VIDEO on scientific management and

Hawthorne Studies coupled with discussion

CASE 1:

The Knowledge (Mis) Manager (CDC)Case code-0B0002

Scientific management,

General management,

Hawthorne Studies

Introduction to OB,Forces of OB,

Fundamental Concepts

Reading material- Text

book

4-5 Individual

Learning and

Behavior

CASE 2:

Professional Sports: Rewarding and

Punishing the same behavior?

(Page 73 (case incident 2) in the textbook)

Operant Conditioning,

Classical Conditioning,

Conditioned and

Unconditioned response

Conditioned and

Unconditioned stimulus


book

6-7 Attitudes,

Values and Job

Satisfaction

CASE 3:

The Julie Roehm Saga at Wal-Mart, Inc

(ICMR)

Case code- HROB108

Attitudes, Values, Ethics,

Cognitive dissonance

theory, job

dissatisfaction

EVLN model of attitude


book

8-10 Perception CASE 4:

What customers dont know wont hurt

them or will it ? (page 730 case 2) in the textbook ) CASE 5:

Dilemma: Promote from within or look

elsewhere ICMR Case code- CLHR001

Factors influencing

perception, managing,

impressions

stereotyping, decisionmaking styles


book

11-13 Personality CASE 6;

Right Man, Wrong Job (page 146 case

incident 3 in the text book)

Theories of personality,

self concept, BIG five

model + Assessment


15/20


book

14-15 Motivation CASE 7;

Needs drive performance (ICMR)

Case code- HROB050

CASE 8; Employee motivation: A short case

study (ICMR)

Case code- CLHR013

Motives primary and

secondary, theories of

motivation content

and process


book

Session 16- NCP1

17-18

Group and Teams CASE 9;

Are five heads better than one? (Case 3

Page 732 , Text book)

Activity

Stages of group

formation, differences

between groups and

teams, dysfunctional

aspects of group group

think, Asch effect, social

loafing, etc. quality

circles, types of teams,

etc


book

19-20

Communication CASE 10;

Communication blunders

Case code- OB0007

Role Play

Types of

communication, barriers

to communication,

interactive

communication in

organizations


book

21 -23

Leadership CASE 11;

Carly Fiorina- The change leader

(ICMR)

Case code- DEN026

CASE 12; Dr. V Aravind Eye Hospital: A

Level 5 leader Case code- BSTR100

Theories of leadership,

types of leadership

styles, perspectives of

leadership

Level 5 leadership


book

24

25

Power, Authority& Politics CASE 13;The Politics of Backstabbing

( Page 522-523 (case incident 2) in the

textbook)

CASE14; Thats the way Cookie crumbles

CDC, Case Code- OB0008

Bases of power,difference between

authority and power,

political behavior in

organizations


book


16/20

26-27 Conflict &

Collaboration

CASE 15; Negotiation puts hockey in the

penalty box- Pg 557 - 558 (case incident 2

in the textbook)

Role Play on Negotiations

Conflict handling

techniques, levels of

conflict, negotiations


book

28

29

Organizational

Structure

CASE 16;

No Bosses at W.L. Gore and Associates

(Page 594 (case incident 2) in the textbook)

Types of organizational

structures


book

30 Organizational

Culture

CASE 17;

WEGMANS

(Page 632 - 633 (case incident 2) in the

textbook)

Culture and its

perspectives


book

31-32 Organizational

Change

Activity Why people resist

change, how to

introduce planned

change, types of change,

OD, action research

Job burnout, stress

versus performance,

types of stressors,

coping strategies


bookSession 33- NCP2

Evaluation ComponentsS No Component Weightage

1 In-Class Case Participation: 40

2 Non-class participation 30

3 End-term examination 30


17/20

Quantitative Methods

Program : MBA Course Code : SLRM501

Class of : 2014 Credits : 3Semester : I Sessions : 33

Session Plan

Sr. No. Topic CASE Reading

Material

1-2 Scales &

Measurements,

Central Tendency

and Dispersion

a. College Canteen (CDC - QM0001)

b. Mattels Global Expansion (CDC - QM0002)

Chapters 1 to

3 from the

Text Book(TB)

3-6

Probability &

Probability

Distribution

a. Mitra Insurance Company (to be uploaded by

the CDC)

b. The Problem Of a Medical Representative

( Culled out from

http://www.stat.auckland.ac.nz/~iase/publication

s/1/9d2_sure.pdfwith the authors permission)

c. Ram Publishers (published in ICMR*, 2004,

p.545)

d. Normal distribution (Discussion Mode)

Chapters 4 to

6 from the TB

7-9 Sampling &

Sampling

Distribution

a. Sampling the Population Favorite (to be

uploaded by the CDC)

b. Customer Satisfaction with DTH Services in

India ( CDC QM0006)

c. Ascertaining Customer Satisfaction ( CDC

QM0007)

d. Sampling Distribution ( Discussion Mode)

e. Swarnamukhi Public Bank Limiteds

SME Loans ( CDC QM0008)

Chapter 7

from the TB

10-15

Estimation &

Testing of

Hypotheses

a. Smoking: A Costly Affair (CDC QM0009)

b. Care Hygiene (published in ICMR, 2004, p.539)

c. Conversys Inc. ( CDC QM0010)

d. The Strategic Break ( CDC QM0012)

Chapters 8 to

10 from the

TB
http://www.stat.auckland.ac.nz/~iase/publications/1/9d2_sure.pdfhttp://www.stat.auckland.ac.nz/~iase/publications/1/9d2_sure.pdfhttp://www.stat.auckland.ac.nz/~iase/publications/1/9d2_sure.pdfhttp://www.stat.auckland.ac.nz/~iase/publications/1/9d2_sure.pdfhttp://www.stat.auckland.ac.nz/~iase/publications/1/9d2_sure.pdf


18/20

Evaluation Plan

Sr. No. Components Weightage

1 Class participation (3 phases) 40

2 Written Case Analysis 1 & 2 10

3 Interim Test 20

4. Final Examination 30

Total 100

16-18

Chi-square

a. Shoppers Stop (to be uploaded by the CDC)

b. Hindustan Foods (published in ICMR, 2004,

p.541)

c. Melting Delicacies (CDC - QM0013 )

d. A Study of Soap Segment ( CDC QM0023)

Chapters 11

to 12 from

the TB

19-20

ANOVA

a. Real Foods (published in ICMR, 2004, p.537)

b. Melting Delicacies B (to be uploaded by the

CDC)

Chapter 13

from the TB

21-23Bi-variate Analysis,

Simple Regression

and Multiple

Regression

a. Boosting Sales of Double Kola (CDC QM0015)

b. Planning for Road Safety (CDC - QM0016)

c. Measuring Growth and Responsiveness (CDC -

QM0028)

Chapters 14

to 16 from

the TB

24-27

Time Series

Analysis

a. The Electric Fan Industry (CDC QM0017)

b. Predicting Sales of a Company (to be uploaded

by the CDC)

Chapter 18

from the TB

28-30

Decision Analysis

a. Mining for Precious for Metal (CDC QM0019)b. Roja Silks (published in ICMR, 2004, p.544)

c. Universal Home Products (published in ICMR,

2004, p.547)

d. Ram Publishers (published in ICMR, 2004,

p.545)

Chapter 21

from the TB

31-32 Revision &

Reinforcement

through

Comprehensive

a. Doughnut Bakers (to be uploaded by the CDC)

b. KATT: An Outsourcing Company (to be

uploaded by the CDC)

33 Endterm Test


19/20

Personal Effectiveness Lab

Program : MBA Course Code: ALHR 501Class of : 2014 Sessions : 33Semester : I Credits : 3

Sessions Plan

Sessions Topics Pedagogy

1 -2Self Awareness & Self Assessment Instruments- Questionnaire Self-Assessment

3-4 Talk Summary Guest speaker from industry Importance of

Soft Skills

5 Perception & Attitudes (Including

Values & Ethics)

Illustrations, Video Clips- Self Assessment

6Body Language Discussion, Videos, Role-Plays

7-8Effective Presentation Skills Input Session, Video Case,Discussion,

Dos/Donts & Technology

9-11Listening Skills Audio/Video Clips and Exercise - Self-

Assessment

12Effective Presentation Skills- 1 Output Sessions: Product launch/

campaign/Movie Reviews

13 Goal Setting Activity and Discussion

14-16Time Management Discussion and exercise

17-21Effective Presentation Skills- 2 Output Sessions - Current Corporate Analysis

(CCA)- Presentations on current business

situations and issues

22-25Conversational & Assertive Skills Role -Plays through Cue-cards

26-28Leadership & Team Building Team Games- Self Assessment


20/20

29-30Social skills, Netiquette, Dining

Etiquette, Telephone Etiquettes.

Practicals (business lunch) & discussion

31Stress Management Activity-based- Self Assessment

32-33 Career Planning Case

Creative Problem-Solving including

Structured Thinking

Group Activity

Evaluation Plan

Sl. No Component Weightage

1 Class Participation (3 Phases) 25

2 Non Class Participation (6 phases) 75

Total 100

course handout srishti

Documents

pepe denim cdc case

end term case basedexamination

huronautomotive company

page reference isfrom

kim fuller page

bill french page

grennell farm page

stafford press page