Course Overview & Introduction to Social Network Analysis

How to analyse social networks?

Introduction

Social network is a social structure made up of individuals (or organizations) called “nodes”, which are connected by one or more types of relationships, represented by “links”. Friendship Kinship Common Interest ….

Graph-based structures are very complex.

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Source: http://followingfactory.com/

Introduction

Various nature and society systems can be described as complex networks social systems, biological systems, and communication systems.

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By presented as a graph, vertices (nodes) represent individuals or organizations and edges (links) represent interaction among them

Source: http://www.fmsasg.com/SocialNetworkAnalysis

Introduction

Why is network anatomy so important to characterize? Because structure always affects function.

For instance, the topology of social networks affects the spread of information.

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Course Overview

Mathematics of Graph Measures in Social Networks Presentation of Existing Works Explore Social Network Analysis: Cliques and

Sub-Groups Explore Social Network Analysis: Attributes

and Relations Explore Social Network Analysis: Cohesion

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Course Overview

Explore Social Network Analysis: Sentiment and Friendship

Explore Social Network Analysis: Center and Periphery

Explore Social Network Analysis: Brokers and Bridges

Explore Social Network Analysis: Ranking (Prestige) Explore Social Network Analysis: Genealogies and

Citations Mini-Project Presentation

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“Pajek”: Large Network Analysis Software

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Introduction to Slovenian Spider: Pajek

http://vlado.fmf.uni-lj.si/pub/networks/pajek/ Free software Windows 32 bit

Pajek 2.05

“Whom would you choose as a friend ?”

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Introduction to Slovenian Spider: Pajek

Social Network Analysis: Theory and Applications

Pajek: http://pajek.imfm.si/doku.php?id=download

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References