COVER STORY | BY ALI ACKERMAN & ALARICE PADILLA

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff, according to The University of Mich-igan Consumer Sentiment Index. This uncertainty plays out in the results of CGT’s annual list of the top-performing public consumer goods companies. The vertical lists across 10 categories show a mixture of bright and dark spots — proving that some companies did a great job of capturing the consumer when and where they could while others missed opportunities. Here is a breakdown of the rules and guidelines that we use to determine the players in each category:

Company Rank: 2012 annual revenue or the equivalent is used to determine each company’s placement on the Top 100 list and on each vertical list. All financial information was sourced from annual reports and press releases. Revenue for each company is reported in millions of U.S. dollars ($M). If a company reported revenue in a currency other than U.S. dollars, and did not provide the U.S. dollar equivalent in its annual report, then the figure was subject to live exchange rates at press time (between November 8-14, 2013). Year-over-year gains and losses are reported based on information from the aforementioned sources. The company with the greatest sales gains per category is identified as the “Growth Leader”.

Company Inclusion: Because revenue for most private companies is not readily available, the lists only in-clude publicly traded companies. Thus, well-known consumer goods companies, like Mars Inc. or SC Johnson, are absent from the rankings.

Slicing and Dicing: In the case of holding companies and companies that sell in more than one category (PepsiCo, Unilever, etc.), the company is placed in the vertical that accounts for the majority of its sales. For example, LVMH Moet Hennesy Louis Vuitton oper-ates in the beverage, health & beauty aid and retail categories. However, since the majority of its sales came from its fashion and leather goods business, the company appears on the Apparel, Accessories & Foot-wear list. It is also worth noting that only sales from consumer divisions are considered when ranking companies on the Pharmaceutical list (and in fewer cases on the Housewares/Appliances list).

Mergers, Demergers and Acquisitions: In most cases, transactions that took place in 2012 and 2013 are not reflected on the lists. There are exceptions to this rule. For example, even though Mondelez International, Inc. did not officially complete the spin off of Kraft Foods Group, Inc. until October 2012, each company reported revenue separately for the year. Mergers and acquisi-tions that occurred in 2011 or earlier (for example, Sara Lee Corporation’s split) are reflected in the ranking. Read on to find out which companies led and which companies lagged in 2012.

8 CGT | DECEMBER 2013 | CONSUMERGOODS.COM

+A YEAR IN REVIEWA LOOK BACK AT THE INDUSTRY’S BIGGEST SHAKE-UPS

TOP

CONSUMER GOODS

REGISTRYTHE WORLD’S BEST-PERFORMING PUBLIC

CONSUMER GOODS COMPANIES

100

R A N K / C O M PA N Y 2 0 1 2 S A L E S ( $ M )

1 Nestlé SA $100,348*

2 The Procter & Gamble Company $83,680

3 Philip Morris International $77,393

4 British American Tobacco $73,299*

5 The Unilever Group $69,392*

6 PepsiCo Inc. $65,492

7 The Coca-Cola Company $48,017

8 Imperial Tobacco $45,638*

9 Anheuser-Busch InBev $39,758

10 LMVH Moet Hennesy Louis Vuitton $37,684*

11 Mondelez International $35,015

12 Tyson Foods Inc. $33,278

13 JBS S.A. $32,923*

14 L’Óréal SA $30,106*

15 3M $29,904

16 Groupe Danone $27,940*

17 Kirin Holdings Co. Ltd. $25,449

18 Japan Tobacco $24,745

19 Altria Group $24,618

20 Heineken NV $24,293

21 Nike Inc. $24,128

22 Henkel KGaA $22,327*

23 SAB Miller plc $21,760

24 Kimberly-Clark Corporation $21,063

25 adidas Group $19,958*

26 Associated British Foods plc $19,693*

27 Asahi Group $18,382

28 Kraft Foods Group Inc. $18,339

29 FEMSA $18,302

30 Whirlpool Corporation $18,143

31 Diageo plc $17,308*

32 Colgate-Palmolive Company $17,085

33 San Miguel Corporation $16,989

34 General Mills Corporation $16,658

35 Electrolux Group $16,336

36 Reckitt Benckiser $15,384*

37 Uni-President $14,506*

38 Johnson & Johnson (consumer segment) $14,447

39 Kellogg Company $14,197

40 Richemont $13,610*

41 ConAgra Foods Inc. $13,263

42 SCA (Svenska Cellulosa Aktiebolaget) $13,143*

43 BSH Bosch und Siemens Hausgeräte GmbH $13,140*

44 Grupo Bimbo $13,102*

45 Smithfield Foods Inc. $13,094

46 PPR $13,055*

47 BRF – Brasil Foods S.A. $12,390*

48 Carlsberg Group $11,908

49 Kao Corporation $11,695

50 H.J. Heinz Company $11,649

R A N K / C O M PA N Y 2 0 1 2 S A L E S ( $ M )

51 Dean Foods Co. $11,462

52 Pernod Ricard $11,105*

53 VF Corporation $10,766

54 Avon Products Inc. $10,546

55 Bayer Healthcare (consumer segment) $10,437*

56 Nippon Meat Packers Inc. $10,323*

57 Stanley Black & Decker $10,190

58 The Estée Lauder Companies Inc. $9,713

59 Reynolds American Inc. $8,304

60 Hormel Foods Corporation $8,231

61 GlaxoSmithKline (consumer segment) $8,175

62 Beiersdorf $8,097*

63 GE (Home & Business Solutions) $7,967

64 Nintendo Company Ltd. $7,898*

65 Campbell Soup Company $7,707

66 Grupo Modelo S.A.B. de C.V. $7,558*

67 Parmalat Group $6,964

68 Polo Ralph Lauren Corporation $6,860

69 Shiseido Company Limited $6,811*

70 Jarden Corporation $6,696

71 Lorillard $6,623

72 Mattel Inc. $6,420

73 Fraser and Neave, Limited $6,274

74 PVH Corp. $6,043

75 Dr Pepper Snapple Group $5,995

76 Newell Rubbermaid $5,903

77 Sapporo Holdings, Ltd. $5,733

78 The J.M. Smucker Company $5,529

79 The Clorox Company $5,468

80 Groupe SEB SA $5,454*

81 Kewpie Kabushiki-Kaisha (QP Corporation) $5,430

82 Thai Beverage Public Company Limited $5,250

83 Unicharm Corporation $5,224

84 Arcelik A.S. $5,137*

85 Coach Inc. $5,075

86 Hermés Group $4,672

87 Maple Leaf Foods $4,639*

88 Energizer Holdings Inc. $4,567

89 Namco Bandai Holdings Inc. $4,543*

90 Hanesbrands Inc. $4,526

91 Esprit Company $4,355*

92 Pt. Gudang Garam Tbk $4,299*

93 Dole Food Company Inc. $4,247

94 Electronic Arts Inc. $4,143

95 Hillshire Brands Company $4,094

96 Hasbro $4,089

97 Tsingtao Brewery Co., Ltd. $4,080

98 Molson Coors Brewing Company $3,920

99 Mead Johnson & Company $3,901

100 Indesit Company S.p.A. $3,876*

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1 0 CGT | DECEMBER 2013 | CONSUMERGOODS.COM

Packaged GoodsRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 The Procter & Gamble Company $83,680 3% Iams, Pampers, Tide

2 The Unilever Group $69,392* 10.5% Dove, Knorr, Lipton

3 3M $29,904 1% Command, Nexcare, Post-it

4 Henkel KGaA $22,327* 5.8% Dial, Purex, Soft Scrub

5 Kimberly-Clark Corporation $21,063 1% Huggies, Kleenex, Scott

6 Colgate-Palmolive Company $17,085 2% Ajax, Colgate, Mennen

7 Reckitt Benckiser $15,384* 1% Mucinex, French’s, Vanish

8 SCA (Svenska Cellulosa Aktiebolaget) $13,143* 5% Drypers, Libresse, Plenty

9 Kao Corporation $11,695 0.4% Asience, Bioré, Jergens

10 Newell Rubbermaid $5,903 0.6% Graco, Lenox, Sharpie

11 The Clorox Company $5,468 5% Brita, Burt’s Bees, Glad

12 Unicharm Corporation $5,224 13.6% Moony, Lifree, Sofy

13 Energizer Holdings Inc. $4,567 (1.7%) Hawaiian Tropic, Schick, Playtex

14 Lion Corporation $3,396* 2.3% Dentrala, TOP, Zact

15 Spectrum Brands Inc. $3,252 2% Cutter, Dingo, Rayovac

16 Church & Dwight Co. Inc. $2,922 6.3% Nair, Orajel, Trojan

17 The Scotts Miracle-Gro Company $2,826 1% Ortho, Roundup, Scotts

18 Tupperware Brands $2,583 0% NaturCare, Tupperware

19 SOCIETE BIC $2,566* 4.1% BIC, Pimaco, Wite-Out

20 PZ Cussons $1,867* 4.7% Carex, Minerva, St. Tropez

FoodRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 Nestlé SA $100,348* 10.2% Maggi, Gerber, KitKat

2 Mondelez International $35,015 (2.2%) Cadbury, Nabisco, Tassimo

3 Tyson Foods Inc. $33,278 3.1% Tyson, Weaver, Wright

4 JBS S.A. $32,923* 22.5% Pilgrim’s Pride, Swift, Vigor

5 Groupe Danone $27,940* 5.4% Activia, Evian, Kefir

6 Associated British Foods plc $19,693* 11% Karo, Kingsmill, Twinings

7 Kraft Foods Group Inc. $18,339 (1.7%) Capri Sun, Jell-O, Planters

8 General Mills Corporation $16,658 12% Cheerios, Finer One, Yoplait

9 Uni-President $14,506* 10.18% Chef’s Dish, Dr. Milker, Tung-I Noodle

10 Kellogg Company $14,197 7.6% Cheez-It, Keebler, Pringles

11 ConAgra Foods Inc. $13,263 7.8% Banquet, Hunt’s, Slim Jim

12 Grupo Bimbo $13,102* 29.7% Bimbo, Tía Rosa, Wonder

13 Smithfield Foods Inc. $13,094 7.3% Armour, Eckrich, Cook’s

14 BRF – Brasil Foods S.A. $12,390* 10.9% Perdigão, Sadia, Batavo

15 H.J. Heinz Company $11,649 8.8% Classico, Ore-Ida, Smart Ones

16 Dean Foods Co. $11,462 (1.5%) PET, Reiter, TruMoo

17 Nippon Meat Packers Inc. $10,323* 2.88% Luna, ROLF, Schau Essen

18 Hormel Foods Corporation $8,231 4.25% Country Crock, Jennie-O, Spam

19 Campbell Soup Company $7,707 (0.16%) Pace, Pepperidge Farm, V8

20 The J.M. Smucker Company $5,529 15% Folgers, Jif, Smucker’s

CONSUMER GOODS

REGISTRY100TOP

Growth Leader

Growth Leader

CONSUMERGOODS.COM | DECEMBER 2013 | CGT 1 1

The consumer goods industry had a flair for the dramatic in 2012. Companies merged, others broke up, brands changed hands and bidding wars ensued. Here, we revisit the biggest changes that rocked the industry in 2012:

JANUARY

•Aftersellingitsnamesakebrand to J.C. Penney, Liz Clai-borne Inc. changes its name to Fifth & Pacific Companies.

•HostessBrands,Inc.filesforChapter 11 bankruptcy.

•KraftFoodsplanstobecometwo independent public com-panies before the end of 2012.

MARCH

•KraftFoodsInc.announces its new corporate name: Mondelez International Inc.

APRIL

• AvonProductsInc.rejectsCoty’s unsolicited $10 billion takeover proposal.

•Nestléwinsatakeoverbattlefor Pfizer Nutrition, beating out Danone with an $11.85 billion offer.

MAY

•ACCOBrandsmergesMead-Westvaco’s Consumer & Office Products business.

•Cotywithdrawsitsoffertoacquire Avon Products Inc.

JUNE

• AfterDiamondFoodsdropsout, Kellogg Company sweeps in and acquires Pringles from P&G for $2.695 billion.

•SaraLeebecomestwoindependent, publicly-traded companies: D.E MASTER BLENDERS 1753 and Hillshire Brands Company.

•Anheuser-BuschInBev announces it will acquire the remaining stake in Grupo Modelo S.A.B. de C.V.

JULY

•LandO’Lakes,Inc.agrees to acquire Kozy Shack Enterprises Inc.

•CampbellSoupCompany plans to acquire Bolthouse Farms for $1.55 billion in cash.

•Unileverannouncestheintended sale of its North America frozen meals business to ConAgra Foods Inc. for $265 million.

OCTOBER

• ThenewMondelezInternation-al Inc. completes the spin-off of its North American grocery business, Kraft Foods Group Inc.

•PVHCorporationagreestoacquire the Warnaco Group in a $2.9 billion deal.

NOVEMBER

•BayerHealthCareLLCsignsamerger agreement to acquire Schiff Nutrition International Inc. for approximately $1.2 bil-lion. Then, Reckitt Benckiser trumps Bayer’s bid and offers $1.4 billion.

•DeanFoodsplanstosellitsMorningstar Foods division for $1.45 billion to Saputo Inc.

•ConAgraFoodsInc.announcesplans to acquire Ralcorp Holdings Inc. for $4.95 billion.

•Hostesswindsdownopera-tions and seeks permission to close its business and sell its assets, including its iconic brands and facilities.

DECEMBER

•StanleyBlack&Deckersellsits Hardware & Home Improve-ment Group (HHI) to Spectrum Brands Holdings Inc. for $1.4 billion.

• IconixBrandGroupInc. acquires the Umbro brand from Nike Inc. for $225 million.

BeverageRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 PepsiCo Inc. $65,492 (1.5%) Gatorade, Lay’s, Tropicana

2 The Coca-Cola Company $48,017 3.17% Fuze, Honest Tea, Sprite

3 Anheuser-Busch InBev $39,758 1.82% Becks, Budweiser, Stella Artois

4 Kirin Holdings Co. Ltd. $25,449 (4.91%) Kirin Ichiban, Four Roses, XXXX Gold

5 Heineken NV $24,293 9.56% Amstel, Kingfisher, Tiger

6 SAB Miller plc $21,760 12% Blue Moon, Grolsch, Pilsner Urquell

7 Asahi Group $18,382 (2.72%) Asahi, Nikka Brand, Ste.Neige

8 FEMSA $18,302 26.21% Coca-Cola FEMSA, Heineken, OXXO

9 Diageo plc $17,308* 6% Guinness, Johnnie Walker, Smirnoff

10 San Miguel Corporation $16,989 39.32% Purefoods, Red Horse Beer, San Miguel

11 Carlsberg Group $11,908 7.55% Carlsberg, Jacobsen, Somersby

12 Pernod Ricard $11,105* 8% Absolut, Beefeater, Malibu

13 Grupo Modelo S.A.B. de C.V. $7,558* 9.1% Barrilito, Estrella, Pacifico

14 Parmalat Group $6,964 19.76% Parmalat, Santál, Zymil

15 Fraser and Neave, Limited $6,274 10% Anchor, Bintang Beer, Tiger Beer

16 Dr Pepper Snapple Group $5,995 1.56% 7UP, Mott’s, Canada Dry

17 Sapporo Holdings, Ltd. $5,733 (2.27%) Sapporo Black Label, Yebisu

18 Thai Beverage Public Company Limited $5,250 25.84% Beer Chang, SangSom

19 Tsingtao Brewery Co., Ltd. $4,080 12.18% Tsingtao, Dragon, Phoenix

20 Molson Coors Brewing Company $3,920 11.4% Coors Light, MGD 64, Rickard’s Red

Conversions from foreign currency to millions of U.S. dollars were computed on:

11. 5.13: Packaged Goods, Food, Beverage, Health & Beauty Aids

11.8.13: Pharmaceuticals, Retail

11.11.13: Apparel, Footwear & Accessories, Tobacco

11.12.13: Housewares/Appliances

11.14.13: Toys & Games

A YEAR IN REVIEW

Growth Leader

1 2 CGT | DECEMBER 2013 | CONSUMERGOODS.COM

Apparel, Footwear, AccessoriesRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 LMVH Moet Hennesy Louis Vuitton $37,684* 19% Fendi, Givenchy, Louis Vuitton

2 Nike Inc. $24,128 16% Converse, Hurley, Jordan Brand

3 adidas Group $19,958* 6% Reebok, Rockport, TaylorMade-adidas Golf

4 Richemont $13,610* 14.46% Cartier, Net-A-Porter.com, Piaget

5 PPR $13,055* 20.8% Gucci, Puma, Tretorn

6 VF Corporation $10,766 15% The North Face, Vans, Wrangler

7 Polo Ralph Lauren Corporation $6,860 21% Chaps, Club Monaco, Polo by Ralph Lauren

8 PVH Corp. $6,043 3% Calvin Klein, Olga, Tommy Hilfiger

9 Coach Inc. $5,075 7% Coach

10 Hermés Group $4,672 22.6% Hermés

11 Hanesbrands Inc. $4,526 2.1% Bali, L’eggs, wonderbra

12 Esprit Company $4,355* (10.5%) EDC by Esprit, Esprit

13 The Jones Group $3,798 0.34% Easy Spirit, Nine West, Stuart Weitzman

14 Burberry Group plc $2,969* 24% Burberry

15 Guess? Inc. $2,688 8.08% G by GUESS, Marciano

16 Brown Shoe Company $2,598 0.6% Famous Footwear, naturalizer, RYKA

17 Asics Corporation $2,497* 5.29% asics

18 QuickSilver Inc. $2,013 3% Quicksilver, Roxy, DC

19 Columbia Sportswear Company $1,670 1% Columbia

20 Wolverine Worldwide $1,641 16.4% Hush Puppies, Keds, Merrell

Health & Beauty AidsRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 L’Óréal SA $30,106* 10.4% Lancôme, Maybelline, Redken

2 Avon Products Inc. $10,546 (5%) ANEW, Skin-So-Soft

3 The Estée Lauder Companies Inc. $9,713 10% Aveda, Clinique, La Mer

4 Beiersdorf $8,097* 7.2% Eucerin, La Prairie, Nivea

5 Shiseido Company Limited $6,811* 1.1% Ibuki, Shiseido, Zen

6 Natura Cosmeticos SA $2,751* 3.38% Natura Chronos, Ekos, Tododia

7 Nu Skin Enterprises $2,170 24% ageLOC, Nu Skin, Pharmanex

8 KOSÉ $2,030 (2.7%) Cosme Decorte, Infinity, Nature & Co.

9 Revlon $1,426 3.2% Almay, Mitchum, Revlon

10 Elizabeth Arden Inc. $1,238 5.3% Curve, Elizabeth Arden, Giorgio Beverly Hills

PharmaceuticalsRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 Johnson & Johnson (consumer segment) $14,447 2.9% Acuvue, Listerine, Nuetrogena

2 Bayer Healthcare (consumer segment) $10,437* 8.2% Aleve, Aspirin, One-A-Day

3 GlaxoSmithKline (consumer segment) $8,175 (3%) Bactroban, Horlicks, Sensodyne

4 Mead Johnson & Company $3,901 6.1% Enfamil, Lactum, Puramino

5 Novartis (consumer segment) $3,735 (19%) Excedrin, Triaminic, Otrivin

CONSUMER GOODS

REGISTRY100TOP

Growth Leader

Growth Leader

Growth Leader

CONSUMERGOODS.COM | DECEMBER 2013 | CGT 1 3

Toys & GamesRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 Nintendo Company Ltd. $7,898 (43.2%) Nintendo DS, Nintendo 3DS, Wii

2 Mattel Inc. $6,420 2% American Girl, Barbie, Hot Wheels

3 Namco Bandai Holdings Inc. $4,543* 15.2% Othello, Pretty Cure!, Tamagotchi

4 Electronic Arts Inc. $4,143 9% FIFA, Medal of Honor, Sims

5 Hasbro $4,089 (5%) Furby, Nerf, PlaySkool

RetailRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 Wal-Mart Stores Inc. $443,854 5.9% Asda, Walmart, Sam’s Club

2 CVS Caremark Corporation $123,133 15% CVS/pharmacy, MinuteClinic

3 Tesco Group $115,340* 7.4% Tesco Express, Tesco Extra

4 Carrefour Group $102,597* 0.9% Carrefour Express, Dia, Globi

5 Costco Wholesale Corporation $97,062 11.5% Costco Wholesale

6 The Kroger Co. $96,751 7.1% Harris Teeter, King Soopers, Smith’s

7 Metro AG $89,164* 1.2% Makro, Real, Saturn

8 Home Depot $74,754 6.2% Home Depot

9 Target Corporation $73,301 4.9% SuperTarget, Target

10 Walgreen Co. $71,633 0.8% Walgreens

Housewares/AppliancesRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 Whirlpool Corporation $18,143 (3%) KitchenAid, Maytag, Whirlpool

2 Electrolux Group $16,336 8.3% AEG-Electrolux, Frigidaire, Molteni

3 BSH Bosch und Siemens Hausgeräte GmbH $13,140* 1.5% Bosch, Siemens, Thermador

4 Stanley Black & Decker $10,190 8% Black & Decker, DeWalt, Stanley

5 GE (Home & Business Solutions) $7,967 4% GE

6 Jarden Corporation $6,696 0.3% Crock-Pot, Mr. Coffee, Sunbeam

7 Groupe SEB SA $5,454* 2.4% ALL-CLAD, KRUPS, T-FAL

8 Arcelik A.S. $5,137* 25.1% Beko, Grundig, Leisure

9 Indesit Company S.p.A. $3,876* 2.1% indesit, Hotpoint Ariston, Scholtès

10 Makita Corporation $2,968* 8.5% Makita

TobaccoRANK/COMPANY 2012 SALES ($M) GROWTH BRANDS

1 Philip Morris International $77,393 1.37% Lark, Marlboro, Parliament,

2 British American Tobacco $73,299* (0.54%) Dunhill, Kent, Lucky Strike

3 Imperial Tobacco $45,638* (2%) Drum, Fine, West

4 Japan Tobacco $24,745 4.89% Camel, Glamour, Winston

5 Altria Group $24,618 3.4% Middleton’s, Northstar, Skoal

6 Reynolds American Inc. $8,304 (2.77%) Camel, Pall Mall, VUSE

7 Lorillard $6,623 2.4% Maverick, Newport, True

8 Pt. Gudang Garam Tbk $4,299* 17% Gudang Garam, GG Mild, Surya

Growth Leader

Growth Leader

GrowthLeader

GrowthLeader