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How can you best steward your time, talents and funds to communicate with integrity to your local community?

‘Fundable Yet Faithful’ Action Planning conference,14th Nov 2014Laura Treneer

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You have more than you think

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First, think WHO.

Churchcommunicators

Church people

Local community

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First, think WHO.

1. Welcome2. Information3. Giving4. Discipleship5. Stories

Churchcommunicators

Church people

Local community

cpo.org.uk

First, think WHO.

1.Welcome

2.Invite

3.Inspire

4.Provoke

Churchcommunicators

Church people

Local community

Try:www.datashine.org.uk

http://www.neighbourhood.statistics.gov.uk/dissemination/

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It’s all about context…

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“It’s not about being the best church in the community; it’s about being the best church for the community”

Eric Swanson, quoted in

Church Marketing 101

by Richard Reisling

www.churchmarketingsucks.com

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TIME

TALENT

FUNDS

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If your digital tools do the job, it will save you TIME

1. Go for simplicity over breadth

2. Go for sustainability over enthusiasm

3. Go for technical support over homegrown solutions

4. Don’t think cheaper is better

5. But also a little in the right place goes a long wa

6. Use content and links that are already there (Mailchimp, SurveyMonkey, Church123, churchapp.co.uk and others)

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Talent is free. Good design is not.

TIME

QU

ALI

TY

You can only coast once you’ve made big progress…And not everyone will like everything.

But risk and innovation may be necessary.

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If you avoid print mistakes, it will save you FUNDS

1. Print stuff then USE IT

2. Say what’s important

3. Make it attractive to your audience, not to you

4. Aim for consistency

5. DIY is not cheaper

6. Work with others whenever possible

7. Where does it sit in your budget?

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Integrity leads to clarity

Leadership Passion

Community Needs

CongregationPassion/Skills

Adaptation of Jim Collins’ ‘hedgehog principle’, in Thom Rainer ‘Breakout Churches’

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“I tell you the truth…”

Integrity leads to clarity

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1. Who2. Message3. Talent!

PRIORITIES

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www.cpo.org.uk/cporesources@cporesources

Images used here can be found at www.cpo.org.uk(except the book covers, obviously)