cpx interactive overview
TRANSCRIPT
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2011
Display - All standard IAB display
ads, rich media/expandables, and
non-standard units Homepage Roadblocks – 100%
share of voice on premium sites. High
impact branding with scale and
efficiency Advanced Targeting – Partnerships
with all the leading data providers Social Media – Industry leading
capabilities including guaranteed
performance with Cost-Per-Fan
campaigns.
Mobile – Comprehensive mobile &
iPad solutions: banners, rich media,
in-app interstitials, mobile buying,
click-to-call, and more Video – Pre-roll & in-banner (300x250
cube), plus exclusive CPX Video
Slider Unit Creative Services – Boost campaign
performance with our in-house
creative team’s stylish and engaging
ads, often as added value Market Research – Gain valuable
insights with our Brand Market Study
and Brand Lift Analysis often as added value.
What Can CPX Do?
Unique Publisher Network
Quality
We’ve distilled our
network down to a
batch of the
strongest publishers.
The CPX Network has more than
3,200 direct publishers that see
160 million unique monthly users.
Each day CPX serves 1.3 Billion
impressions globally.
Strongest Verticals
Excellent
performance for
branding household
products by utilizing
the CPX Women’s
Vertical.
CPG
Top performer for
promotional pricing
campaigns with the
ability to zip target &
generate email leads.
QSR
Top performer for
Reebok and
Aeropostale using
gender targeting via
custom site list and
retail shopping data
segments
Retail
Custom cosmetic
campaigns utilizing
our Women’s Channel
and granular interest
based targeting.
Health
&
Beauty
Detailed Case Studies available for
each Vertical upon request.
Travel Ability to find travel
intenders to book
hotel rooms and
airline tickets.
+3,200 direct publishers
*Sites represent the content, type and caliber of CPX channel inventory. Their inclusion on this
material does not guarantee inclusion on a specific channel-level targeted campaign.
2 Digital Media Solution
CPX Interactive 2011
The CPX Ad-Serving Platform integrates seamlessly with multiple
data partners that use offline and online data to create custom
audience segments to target your key demographic. We also have
advance geo targeting
capabilities!
•Choose the right
audience for your
campaign.
•Use one of our
ready-made verticals
or have us build one
just for you.
•You name it, we’ll build it!
Advance Audience Targeting
Custom Seasonal
Verticals are
available with
additional high impact
sponsorships such as
Homepage
Roadblocks and
Section Takeovers.
Custom Verticals
3 Digital Media Solution
CPX Interactive 2011
Social Media Facebook and Beyond
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We can create any Facebook application. Applications are a fun and playful ways to
engage fans with your brand and they can provide an immense amount of user data.
Campaign Management
Custom Page
Development:
Tabs, Contest
& driving traffic
In Game Advertising: CPX is one of the few Facebook approved advertisers
Social Display:
The new way
to drive up your edge rank
Objective:
Client wanted
60,000 Fans in 5
months.
Result:
CPX delivered all
60,000 Fans in 2 weeks!
For More Information:
Ben Turk Director of Sales [email protected]
212-324-3343
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CPX offers
full rich
media and
video
capabilities
REFERENCES
CPX’s
In-House
creative team
has over 10
years of
experience,
and we offer
our services as
added value!