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Cultural

Quotient

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What is Cultural Quotient(CQ)?

the ability to cope with national,corporate and vocational cultures. CQ isthe ability to make sense of unfamiliar

contexts and then blend in.-as first described by Christopher Earley and Elaine

Mosakowski, who coined the term, in Harvard BusinessReview (HBR), October 2004 Issue

Cultural Quotient, or CQ for short, helpsus understand and communicate with

people from other cultures effectively.

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Our definition of CQ

It is ones ability to recognizecultural differences throughknowledge and mindfulness, and

behave appropriately when facingpeople from other cultures

-coined after looking at original definition, other definitionsand researching on various ways to improve ones CQ

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Why CQ?

Widespread globalization- People ofdifferent cultures today live togethereverywhere in the world

More opportunities to interact withforeigners in many aspects(domestically, business, work, etc)

One would need to know the customs ofother cultures, especially the taboos orrisk offending people

People with higher CQ would be able tointeract with people from other cultureseasily and more effectively

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Integrating CQ

Applicable in:

business world making businessdeals with foreign companies

daily life interacting with neighbors,friends, in laws, etc from othercultures

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Three Parts of CQ

The Head / Cognitive (rote learning aboutthe beliefs, customs, and taboos of foreigncultures, the approach corporate trainingprograms tend to favor, will never prepare aperson for every situation that arises, nor will itprevent terrible gaffes),

The Body / Physical (one will not disarm onesforeign hosts, guests, or colleagues simply byshowing that one understands their culture;ones actions and demeanor must prove thatone has already to some extent entered theirworld), and

The Heart / Emotional/ Motivational(Adapting to a new culture involves overcomingobstacles and setbacks. People can do that onlyif they believe in their own efficacy).

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CQ development: CaseStudies

Singapore: Built the first CulturalIntelligence Centre in the world, at itsNanyang Technological University

United States of America: ManyBusinessmen taking lessons onChinese and Indian Culture in aneffort to do business there.

Commercial Companies: Novartis andNike have started to revamp theirhuman resource (HR) agenda to

include cultural diversity.

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Tips to improve ones CQ

Discover different cultural groups:

Research on the different major ethnicgroups and their many sub-groups

Discover their habits and ways:Look up on websites and books, but the

best way would be living andinteracting with them itself

Discover the dos and donts:

mindsets, beliefs, behavioral patternswill differ in every culture

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One World

There would always be differentnationalities and races, cultures andtraditions in the world

Racial harmony is when people ofdifferent nationalities and races worktogether harmoniously in a society

Understanding each others culturepractices and habits through CQ canhelp achieve this seemingly

impossible goal.

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Conclusion

In our globalized world it is inevitableto meet more and more people ofdifferent ethnicities and cultures, and

interaction with them is unavoidable.

We would need to understand eachother better, which is to say having a

higher Cultural Quotient, if we aregoing to start living and workingtogether.

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Thank you