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Powering Smarter Marketing Emailvision 2012 www.emailvision.com Fareita Udoh Channel Sales Manager

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  • 1. Powering Smarter MarketingEmailvision2012Fareita UdohChannel Sales Manager www.emailvision.com

2. Agenda Who is Emailvision? Deliver smarter online marketing Customer Intelligence Email Mobile Social Edition Testimonials Global Client Examples www.emailvision.com 3. Who is Emailvision? International leader in email, mobile and social marketing Offices in 26 countries 700 employees 4000 clients 100 new clients / month $90M annual revenues Sending 500K global campaigns / month The 1st company to deliver SaaS Customer Intelligence The 1st company to integrate CI and Campaign Management Recognition as a technology leader by: 4. Some of our 3000 + clients www.emailvision.com 5. Our missionIntegration EmailvisionAPIspowers smartEmailemail, mobile andsocial campaignsCustomer that deliverIntelligence resultsCustom Applications Custom Appswww.emailvision.com 6. Technology AlliancesWere integrating with a growing list of complementary Marketing, eCommerce & CRM Solutionswww.emailvision.com 7. Technology Partnerswww.emailvision.com 8. Enterprise Edition Video 9. Deliver smarter online marketingDevelop more intelligenceBuild smart segments about subscribers,for more targeted followers, fans marketing campaigns CustomerIntelligence Send integrated socialSend email and campaigns across mobile campaignsthe major socialwith 2x the open networks rateswww.emailvision.com 10. Customer IntelligenceMarketers rapidly visualise their customer data, identifyhigh value segments and immediately integrate them in marketing campaigns 11. Customer Intelligence Query hundreds of millions of records and display customersegments in seconds Explore detailed profile data including purchase behaviour andresponsiveness to past marketing campaigns Test and adapt strategies on the fly Instantly create and execute campaigns with campaignmanagement integration Increase customer lifetime value with insight that maximisesacquisition and retention, as well as cross-sell and up-sell 12. Customer Intelligence Database MarketingE-CommerceBrandEmailvision Campaign Commander & Customer Intelligence Platform Call-center Direct mail EmailMobileCo-ordinatedSingle Customer ViewIntegrated response trackingConsistent customer experience 12 13. Enterprise Edition CustomerWe have now started to useEmailvisions Customer Intelligence andwithin a couple of weeks we had accessto our data. We were easily able to startapplying information about ourcustomers directly into our campaigns.With access to deeper insights into ourdata, we have quadrupled ourconversion rate; significantly improvingour customer marketing lifecycle andCustomer Intelligence engagement and its just the beginning.helped Republicincrease their conversion Laura Henderson rate by 4 timesOnline Marketing ManagerUK 14. Email & Mobile Marketing Reports &Campaign Analytics Planner Portfolio ManagerThe main features of& User Rights List Management Campaign Commander& Segmentationautomate daily execution of email and mobile Integrations& APIsSplit Testingcampaigns and increase success rates throughEmail, Socialadvanced capabilities& Mobile DeliverabilityMonitoringTriggered TransactionalMarketing Marketing 15. Email and Mobile Customer With Campaign Commanders intuitive and easy-to-use interfaces, we manage all our email marketing campaigns in- house. The Emailvision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with Emailvision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%. Campaign Commanderhelped VoyagePrive.com David Bastienincrease open and click- CEO of VoyagePrive.comthru rates by 20%France 16. Social Marketing Reports &Campaign The main features ofAnalytics ManagementCampaign Commander enable social media Portfolio Community Management marketing to be Manager & User Rightsorganised by initiative, scheduled across all major channels and TeamIntegrationsCollaborationmeasured for business& APIs impactBranding Content Management 17. Social CustomerWe use Campaign Commander SocialEdition to help us manage social mediamarketing at Cisco Live events wherewe send out event related updates toencourage audience participation andawareness before, during and after eachevent. We rely on CampaignCommanders scheduling, campaignmanagement and reporting features.Campaign Commander enables me toCampaign Commanderanalyse the effectiveness of my updates helped Cisco Live Events and better craft our messaging to bestdouble their number ofmeet our audiences needs. participants in SocialKathleen MudgeMedia in 12 monthsMarketing Manager at CiscoUSA 18. Global Support Sales and Client Services located in 19 countries Employees include more than 40 nationalities 30 Languages spoken inside Emailvision Product available in 16 Languages Product integration with 10 social networks Relationships with over 150 ISPs globally 19. Client Testimonial The added value of Emailvision is not only defined by its Campaign Commander software. The expertise of the support team, high value services on a partnership basis together with advanced technical consulting skills andUnilever Europe uses best practices is a great relief to us. ItCampaign Commander for enables us to focus more on the 37 different brands coordination of our Brand-Online- Activities. Well done! Jens Geisler IT Partner Manager at Unilever Germany 20. Global Customer Examples Toshiba Campaign execution in Germany, France, UK, Belgium, Luxemburg Supporting the laptop and storage device divisions Fully integrated with their CRM application Unilever Campaign execution for 37 brands plus B2B campaigns for Unilever Food Solutions Managing some campaigns directly and others through an agency Fully integrated with their ERP and CRM applications Hermes Campaign execution in English, French, Spanish, German, Flemish, Italian, Chinese, and Japanese Complete transactional support for all online account creation, orders and shipping confirmations, password reminders, order cancellations, and refunding confirmation