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Photo: Mud Studios
Jul 01, 2019 08:00 CEST
Craft will be the new clothing supplier tothe Swedish Handball National Team
Sportswear brand Craft will be the new clothing supplier to the SwedishHandball National Team. The 4-year collaboration, which includes the men’s,women’s and youth teams, begins July 1, 2019.
“We are very proud to start collaborating with the Swedish Handball NationalTeam, one of Sweden’s most popular and most equal national teams”,says Craft’s CEO Stefan Persson. “We are investing heavily in Teamwear andthis partnership provides a perfect platform for us to further strengthen theCraft brand in team sports. It’s very exciting for us to join this big sport andbe a part of promoting Swedish handball to new heights.”
The Swedish Handball National Team is one of the world’s best in both menand women with the same amount of coaches, financial compensation andthe same amount of gathering days during a year.
The partnership includes all men, women, and youth national teams andmeans that Craft will supply the players with casual team clothing, traininggarments, base layers, and match apparel, including the most durable matchjersey Craft has ever produced, specifically developed to endure the toughconditions of world-class handball.
The collaboration between Craft and the Swedish Handball National Teambegins July 1, 2019, and lasts for at least four years.
"It’s very important that we get relevant and cutting-edge feedback from theathletes. They will wear the garments in tournaments and matches and it’s ofcourse very important that the clothes fit and feel the best way possible",says Daniel Högling, Product & Marketing Director at Craft.
The national team also looks forward to the new collaboration. "We are veryhappy to be part of Craft’s focus on and commitment to handball," says StefanLövgren, CEO for Swedish Handball. “In our talks and discussions, Craft hasbeen very responsive, and the partnership includes both a strong connectionbetween us as well as a genuine appreciation of handball and its values. Andthe fact that our national teams now will wear a Swedish brand when theyrepresent Sweden feels great.”
Craft is currently enjoying strong Teamwear collaborations with, amongothers, the European handball clubs Randers and Esbjerg from Denmark andfootball clubs Dynamo Dresden, SV Darmstadt, PEC Zwolle and KAA Gent aswell as the Swedish football club Hammarby Football.
For more information, please contact:Daniel Högling, Craft Product & Marketing DirectorPhone: +46 33 7223385E-mail: [email protected]
Craft is a Swedish brand specializing in clothing and gear for endurance sports
where performance and comfort are crucial for optimal result. Working closelywith elite athletes and constantly developing new materials and technicalsolutions, Craft offers innovative training and competition apparel andfootwear. www.craftsportswear.com
Contacts
Daniel HöglingPress ContactProduct & Marketing [email protected]+46 (0) 33 722 33 85+46 (0) 701 67 33 85