cranky product manager @ ://productcampottawa.files.wordpress.com/2014/11/jana-sedivy-pc… ·...
TRANSCRIPT
Cranky Product Manager @ http://crankypm.com
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(Even if he’s very smart)
http://bit.ly/16gRZse
Are the customers and the users the same people?
Grudin’s Law: “If the product does not benefit the people using it, it will not get used, or it will be subverted.”
http://bit.ly/16gRZse
If you can’t find any customers
That might be a sign they don’t exist!
Customers are not mind readers
• Just because you have been thinking about this for weeks doesn’t mean they know they know about it.
• Tell them what your objective is
• Many times, in different ways
• Make sure they understand the kind of people you need to speak with – and can provide them
• Tell them how long it will take
• Stick to your time
2 ears 2 eyes
1 mouth
Use in those proportions!
“I just want to make sure I understand…”
“Tell me more about that…”
“Does this situation come up often for you?”
“I just want to clarify…”
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Goal Statement Imp Sat
5 2
3 3
3 4
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“Can you tell me more about how you do that today?”
“I noticed that this is the only one you rated a “5”. Can you tell me
more about that?”
“I might be wrong, but you seemed surprised by that question. Did I
catch that correctly?”
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