cras-avernas ecommerce - our funnel path

5
Cras-Avernas eCommerce Revue d’Audit - Janvier 2015 Stephan Pire, Gérant

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Page 1: Cras-Avernas eCommerce - Our Funnel Path

Cras-Avernas eCommerce

Revue d’Audit - Janvier 2015Stephan Pire, Gérant

Page 2: Cras-Avernas eCommerce - Our Funnel Path

The funnel as we map it

eMail BrokerSocialAffiliation

e-Mail

Landing & Location Pages

Direct / UpSell

PPCOrganicField Marketing

Page 3: Cras-Avernas eCommerce - Our Funnel Path

We aim for Balance between Paid & Organic

eMail BrokerSocialAffiliationPPCOrganicOffline

Page 4: Cras-Avernas eCommerce - Our Funnel Path

Every scenario has a Landing

Landing Page

Direct / UpSell

Customer

Landing &

VisualsPayments

Page 5: Cras-Avernas eCommerce - Our Funnel Path

We keep on top of eCommerce Conversion

Web Dev