Learn how to

CREATE A KILLER INSTAGRAM BIO

Free worksheets & checklist!

W W W . B O S S D I V A S . O R G

Why Instagram?In the last few years, the use of Instagram has skyrocketed worldwide. With millions of users, Instagram has become the perfect opportunity for businesses to get quick messages and photos to their target audiences.

When Instagram first started, it was mainly used to share pictures with family and friends. Now, Instagram has become a strategic marketing plan in most businesses.

Instagram has proven to be an effective platform for marketers to reach a broad audience. Business owners who once only imagined their business succeeding on a local level, are now able achieve success through consumers on a global scale.

Every second there are over 2,100 new posts on Instagram bringing an average of 180 million uploads each day. Instagram users aren’t just browsing through content: they’re using it to discover new products and businesses. It has been said that around 47% of Instagram users rank Instagram in the top 10 channels used for product discovery. Instagram has helped millions of users earn thousands of dollars online, even helping entrepreneurs to create six-figure and million-dollar incomes.

Someone out there in the world is looking for exactly what YOU have to offer. It is up to you to create awareness for you business by first being active on Instagram. The only way to allow someone the opportunity to experience what your business has to offer, is to let them know that your business exists! Don’t miss out on the endless opportunity of growing you business, increasing sales, and boosting brand awareness.

The first step to using Instagram for business is to of course, create an Instagram account specifically for your business. Continue reading to find out how exactly to create a killer Instagram biography.

*** Quick fact: engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. If you’re not active on Instagram, you’re missing out the opportunity to make thousands of dollars!

Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org

Setting Up Your IG For Success I’m sure you’ve skimmed through many bios on Instagram, not realizing how important an Instagram bio actually is. A great Instagram bio will: help you attract followers, get people to actually follow you and not just browse your page, drive traffic to your website/products, create buzz and excitement for your business, and let people know why your business exists!!! Answer the questions below to help create your Instagram bio.

1. What reaction do you want your audience to have when they come across your IG page?

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2. What makes your business unique?

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3. How will you make your business stand out in a saturated market?

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Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org

4. What can you guarantee to your audience? (i.e. great quality, short turnaround time, uniqueness, personalized items, natural ingredients, etc)

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5. What is your business mission statement?

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6. What special discounts/promotions can you offer to new or existing followers?

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7. What are the most common questions you get asked about your business?

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Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org

8. What needs/wants does your business solve for your target audience?

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Notes:

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Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org

Need additional help to grow your business? For more resources and coaching

Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org

Prof ile P hoto Use a professional logo, graphic, symbol, or image as your prof ile picture. Seek a professional graphic designer if needed.

Username Secure a professional account name that is easily tied to your business. C onsider using your business/brand name. If unable, try adding a character (such as an underscore, period, number, etc). Try to use the same

hand le name with al l social media networks.

Create a cal l to action and direct your audience to the action you want them to take. This can be sending you a DM, sending an email, clicking on your URL, etc.

Prof ile Name This section should be a short caption to summarize the purpose of your business.

Instagram Bio C learly state the purpose for your business and what you wil l provide to consumers. Capture the attention of your audience by displaying the uniqueness of your business. This section is to advise your audience why your business exists. Feel free to update this section as your business grows and as often as needed. Be clear and detailed.

Website URL

Instagram Setup Checklist

Username+ProfileName

Oneoftheeasiestwaystoprotectyourbusinessonlineistocreateaconsistent‘handle’forallofyoursocialmediaprofiles.Thisalsomakesiteasierforpeopletofindyourbusinessondifferentsocialmediapla=orms.Ideally,yourhandlenameshouldbethesameasyourbusiness/brandnameand/orwebsiteURL–orasclosetoitaspossible.Thisisn’tanabsoluterequirement,butestablishingandreinforcingaconsistentsocialmediahandlecanbehelpful.

ForexampleavoidhavingyourInstagramnameas‘bossdivasonlinemarkeJng”withawebsiteas“femaleonlinetrainingfordivas.com”.Ifthehandlenameyouwantisnotavailable,tryaddingaworkbeforeoraMeryourbusinessname,example(i.e.shop(businessname),markeJng(businessname),(businessname)clothing,(businessname)hair.etc).

Hint:Usetheanswersfrompage3,quesJon4tohelpwiththissecJon.

ProfessionalIcon

BusinessownersareresponsibleformarkeJngandpromoJngtheirbusinessinordertoincreasebusinessawarenessandsales.Yourbrandimagewillbeetchedintothemindsofyourcustomers.Whenitcomestobrandingyourcompany,yourlogoisacentralpartofyourefforts.Manystudiesshowthatpeoplearemoreresponsivetovisualimagesthantext.It’seasiertorecallanimagethanitisalongsentence.Yourlogohastoincorporateallofthefeelingsandelementsofyourbusinessandconveythemallinaglance.UseyourlogoasyourIGprofilepicture,apictureofyourself(ifyouwillbethefaceofyourbrand),orevenoneofyourproductsasyourprofilepicture.

BusinessPurposeand/orMissionStatement

DefiniJon:Asentence(s)describingacompany'sfuncJon,marketsandcompeJJveadvantages;ashortwri]enstatementofyourbusinessgoalsandphilosophies.AmissionstatementdefineswhatanorganizaJonis,whyitexists,itsreasonforbeing.Useyourmissionstatement(frompage3,quesJon5)tocreateacondensedversion.UsethisinthebiosecJonofyourIGprofile.Hint:Usetheanswersfrompage3,quesJons:1,2,,5,7,and8.

Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org

Website/CallToAc@on

WhatdoyouwantyouraudiencetodowhentheyvisityourIGpage?Doyouwantthemtosignupforyournewsle]er?Doyouwantthemtosignupforafreecourseorgetacopyofyourebook?DoyouwantthemtotakeadvantageofasaleorpromoJon?CreateacalltoacJonbytellingyouraudienceexactlywhatyouwantthemtodo.Examples:“clickheretopurchase,checkoutourwebsite,sendamemailfor…Sendadm..etc.”

Provideadirectlinktoaspecificpageonyourwebsitethatyouwantyouraudiencetoclickon(asopposedtoalinktoyourhomepage),thiscanbeadirectlinktoaproduct.Forexample,ifyouarelaunchinganewproduct,orarefocusingonaspecificone,listthedirecturlforthatproduct.Ifyouhaveanewblogpostyouwantyourvisitorstoread,usethedirectURLforthatpost.

Hint:Usetheanswersfrompage3,quesJon6.

ContactInforma@on

Provideyouremailaddressand/orphonenumber.Ifyouwishforyouraudiencetosendyouadmyoucanlist“DMopen”toadvisethemthisisapreferredmethodofcontact.

Notes:

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Need additional help to grow your business? For more resources and coachinglog on www.bossdivas.org or email hello@bossdivas.org