How to Create a Video using Powtoon Video Marketing tool

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In an earlier post we had discussed how marketers/business owners can use video

marketing tools to generate leads.

Here we will discuss how you can use the video marketing tool Powtoon to create videos which will

help you generate leads.

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Powtoon

Simply put, Powtoon is a video marketing tool that ups the ante of your power point presentations using animated characters

and music.

As a marketer, you will need minimalist technical skills to design professional looking animated explainer videos using Powtoon.

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Here is a video that we took a shot at using Powtoon.

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How to create a video using Powtoon?

Step 1: Once you get to the Powtoon home page, you will need to create a login id. You can also log in using your Facebook, Google or Linkedin id.

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Step 2: After logging in, click on the ‘Start Now’ button. This will take you to this page shown on your right. Click on the ‘Start Creating Awesome Powtoons’ button to begin the fun!

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Step 3: Next, you will be taken through a pop-up window wherein you will have to choose a category, template and name of your video.

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Step 4: Once you have saved your choice, you will be directed to the ‘stage’, where your presentation will take shape.

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Step 5: Before we begin, let us quickly run you through the various features of the ‘stage’.

1. At the bottom of the page you have the ‘Duration Bar’.

2. At the top of your page you have the menu panel very similar to one on your Microsoft PPT.

• On the right hand side of your screen, you have the various tools which will help you create your videos.

• On the left side you can preview, edit and delete your slides.

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Step 6: Choose a style for your video from the ‘My Styles’ tab on your tool bar. (Remember, each style has a different set of characters and features).

Step 7: Choose a background for your video using the ‘Backgrounds’ tab from the tool bar.

Step 8: Click on the ‘Add Text (T)’ functionality on the top of your page to add text. You can also select one of the many ‘Text Effects’ from the tool bar to add text.

Step 9: You can then add props, characters, markers and several other elements and animate them as you like from the tool bar on the right.

Step 10: Click on the ‘More’ button beside every option on your tool bar to reveal available characters and items under each category.

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Step 11: Control your characters using the red ‘playhead’ on the timeline bar. By moving the red play head left and right, you can decide when your character/object comes on ‘stage’ and for how long it stays. (The length of each slide is 10 seconds by default. You can increase/decrease them by clicking on the plus and minus buttons on your timeline’s right. However, you cannot go beyond 20 seconds per slide.)

Step 12: Add music to your video by exporting a music file saved on your computer by clicking on the ‘Import’ button on the top of your page.

Finally, explore, explore & explore, you will get better with each try.

** The video shown in this article has been created using the basic free plan of Powtoon. You can upgrade to a paid package for better features. **

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